1. Introduction | In 2012, much as in previous years, some brands may be staring into the abyss, while others will do exuberantly well. And while we
can’t offer any help to defaulting nations or bankrupt companies, we do believe that there are more opportunities than ever for creative brands
and entrepreneurs to deliver on changing consumer needs. From Canada to Korea. Hence this overview of 12 must-know consumer trends (in
random order) for you to run with in the next 12 months. Onwards and upwards:

2. APPLY
For loyal readers, this is by now old news: the four
ways to apply these consumer trends, and make
some money from the innovations they spawn. Just
ask yourself if they have the potential to (and if so,
how):
1. Influence or shape your company's vision.
2. Inspire you to come up with a new business
concept, an entirely new venture, a new brand.
3. Add a new product, service or experience for a
certain customer segment.
4. Speak the language of those consumers already
'living' a trend.
http://www.trendwatching.com/trends/12trends2012/