ORGANISATIONAL CHANGE AND DEVELOPMENT

1. ORGANIZATIONAL CHANGE &
DEVELOPMENT - UNIT I
• ORGANIZATIONAL DEVELOPMENT IS AN
ORGANIZATIO NAL IMPROVEMENT STRATEGY
• IN THE LATE 1950S AND EARLY 1960S IT EMERGED
OUT OF INSIGHTS FROM GROUP DYNAMICS AND
FROM THE THEORY AND PRACTICE OF PLANNED
CHANGE

2. ORGANIZATION DEVELOPMENT
• OD IS ABOUT TWO PEOPLE AND ORGANIZATIONS
FUNCTION AND HOW TO GET THEM FUNCTION BETTER
• THE FIELD IS BASED ON KNOWLEDGE FROM
BEHAVIOURAL SCIENCE DISCILPLINES SUCH AS
PSYCHOLOGY,SOCIAL PSYCHOLOGY,SOCIOLOGY,SYTEMS
THEORY,ORGANIZATIONAL BEHAVIOUR ORGANIZATION
THEORY AND MANAGEMENT

3. ORGANIZATION DEVELOPMENT
• OD PRACTITIONERS ARE CONSULTANTS TRAINED IN
THE THEORY AND PRACTICE OF ORGANIZATION
DEVELOPMENT WITH THE KNOWLEDGE FROM THE
UNDERLYING BEHAVIOURAL SCIENCES
• OD PROGRAMMES ARE LONG TERM PLANNED,
SUSTAINED EFFORTS,SUCH EFFORTS BEGIN WHEN A
LEADER IDENTIFIES AN UNDESIRABLE SITUATION
AND SEEKS TO CHANGE IT

4. TWO MAJOR GOALS OF OD
• IMPROVE THE FUNCTIONING OF INDIVIDUAL,TEAMS
AND THE TOTAL ORGANIZATION
• TO TEACH ORGANIZATION MEMBERS HOW TO
CONTINUOUSLY IMPROVE THEIR OWN
FUNCTIONING

5. NEED FOR CHANGE
• TO DEVELOP THE ORGANIZATION
• PROFIT
• COMPETITION
• ECONOMIC GROWTH
• ADAPT TO NEW TECHNOLOGIES
• CUSTOMER TASTES AND PREFERENCES
• EMPLOYMENT
• CHANGING GOVERNMENT RULES AND
REGULATIONS

6. NEED FOR CHANGE
• RETAINING CUSTOMERS
• SUSTAINABILITY IN THE MARKET
• TO GAIN GOODWILL
• TO DO BUSINESS GLOBALLY
• SATISFYING THE CUSTOMERS

7. NEED FOR CHANGE
• RETAINING CUSTOMERS
• SUSTAINABILITY IN THE MARKET
• TO GAIN GOODWILL
• TO DO BUSINESS GLOBALLY
• SATISFYING THE CUSTOMERS