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MBA Internship

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Dabur Recruitment Process

Dabur Recruitment Process

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  • 1. The Introduction FMCG Industryb) Advantagesc) Challengesd) Process Recruitment process in FMCG Industryf) Jobg) Backgroundh) Challengesi) Sources
  • 2. The objectives• Effectiveness of DIL’s Recruitment Process• Comparison with other FMCG giants• Over all industry trend for FMCG sector• Demarcation between FMCG & other industries• Their recruitment & our retention
  • 3. One EffEctivEnEss ofREcRuitmEnt pRocEss in DiL
  • 4. 1.0 Methodology• Got the list of people who joined DIL in 07-08• Segregated the data on the basis ofd) Sourcee) Statef) Designationg) Divisionh) Industry• Did the analysis on the basis of above criteria• Did some more analysis on the basis of some more criteria, by combining two or more parameters above
  • 5. 1.1 Source wise RECRUITMENT CHANNELWISE ERS CONSULTANCY 7% 14% DIRECT 79% CONSULTANCY DIRECT ERS Channel NO. OF EMPLOYEESCONSULTANCY 8 DIRECT 44 ERS 4 TOTAL 56
  • 6. 1.2 Consultancies’ contribution COMPARISON AMONG CONSULTANCIES U.BASU HRD 13% 13% CICERONE 24% NEW MANAGEMENT 37% CAREER POINT 13% HRD NEW MANAGEMENT CAREER POINT CICERONE U.BASUSl.No. CONSULTANCIES NO. OF EMPLOYEES 1 HRD 1 2 NEW MANAGEMENT 3 3 CAREER POINT 1 4 CICERONE 2 5 U.BASU 1 6 TOTAL 8
  • 7. 1.3 Previous Organization 2%PREVIOUS CO. CONTRIBUTION IN % 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 32% 2% 2% 4% 2% 4% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2%DIL GUJRAT CO-OPERATIVE MILK MARKETING FEDERATION LTDCIPLA LTD. CRYAN OILS LTD.HEALTH FOOD PRODUCTS (P)LTD. VISHNU SOLUTIONSHIMALAYA DRUGS CO. ALKEM LABORATORIESVADILAL ICE-CREAM LTD. W IPRO LTD.FRESHER INDIA INFOLINE LTDGODREDJE SARA LEE LTD TOPS SECUIRITY LTD.THE ZANDU PHARMACEUTICAL WORKS GILLETTE INDIA LTD.G.M. PEN (P)LTD. RANBAX LABORATORIES YHUL PARAS PHARMACEUTICAL LTDTATA AIG SATER AGRA PRODUCT PVT. LTD.VALIANT HEALTH CARE LTD. COMPETENT CARRIERDABUR AYURVEDIC CENTRE ACRO PAINTSHUGHOS COMMERTIALIZATION KARAMCHAND APPLIENCESMULLAR & PHILLIPS LTD SHAKTI AUSADHALYAHEINZ KEPL(P&G)KHANDELWAL LAB ARISTRO PHARMA LTD.EMAMI LTD. DEYS MEDICALWOCHARDT PARENTAL DIVVISSION
  • 8. 1.4 DIL’s Industry preference NO. OF EMPLOYES 4% 2% 34% 54% 4% 2% FMCG FRESHER IT PHARMA BANK & Ins. CONSULTANCY INDUSTRY NO. OF EMPLOYEESFMCG 31FRESHER 1IT 2PHARMA 19BANK & Ins. 2CONSULTANCY 1
  • 9. TWOcompaRison with othER fmcG Giants
  • 10. 2.0a METHODOLOGY1. Data collected: Collected CV’s, from naukri.com2. Of people who are presently working with the respective organizations3. Joined the organizations within the time-period of 03-084. Collected information like – age, ctc, previous organization, date of joining i.e. demographical information
  • 11. 2.0b Limitations of the SAMPLE• The sample constitutes only those who have registered themselves in naukri.com, i.e. the sample doesn’t include those candidates who have not registered with naukri.com• It doesn’t show the channel of recruitment i.e. whether its through Job-Portal or consultancies, except internal recruitment
  • 12. 2.1a Nestlé (I) 2.1a Nestlé (I) INDUSTRY PREFFERENCE RETAIL 6% OTHERS DABUR 6% FRESHERS 0% 31% FMCG 19% FINANCE TELE 0% 0% PHARMA 38%FRESHERS TELE PHARMA FINANCE FMCG DABUR RETAIL OTHERS• Unlike DIL, they have made NO. OF EMPLOYES 31% of their recruitment 4% 2% from fresh background• They’ve also recruited 1 34% candidate each from Retail & Consultancy background, 54% though none from Telecom 4% 2% or Finance sectors FMCG FRESHER IT PHARMA BANK & Ins. CONSULTANCY
  • 13. 2.2a HUL (I) 2.2a HUL (I) HUL’s industry preference for recruitment 4% 0% 4% 4% 23% 17% 4% 44% FRESHERS TELE PHARMA FINANCE FMCG (OTHERS) DABUR INTERNAL CONSULTANCY• As likely as DIL they have NO. OF EMPLOYES preferred recruiting from FMCG & not from fresh-pool 4% 2%• They have recruited 23% of 34% their total requirement from internal-pool, whereas DIL did it 32% of the total recruitment 54%• Unlikely DIL they’ve recruited 4% 2% 17% from the banking sector & taken very less candidates from FMCG FRESHER IT PHARMA BANK & Ins. CONSULTANCY PHARMA background
  • 14. 2.3a MARICO (I) 2.3a MARICO (I) MARICO’s industry preference for recruitment FINANCE 0% PHARMA FMCG (OTHERS) 8% 42% FMCG TELE 83% DABUR 8% 42% FRESHERS 0% FRESHERS TELE PHARMA FINANCE FMCG (OTHERS) DABUR• It has recruited mainly (83%) NO. OF EMPLOYES form FMCG industry of which 4% 2% 50% is from DIL• Has not recruited any fresher & 34% candidates from Banking/Insurance background 54% 4% 2% FMCG FRESHER IT PHARMA BANK & Ins. CONSULTANCY
  • 15. 2.4a RECKITT BENCKISER (I) 2.4a RECKITT BENCKISER (I) RECKITT BENCKISER’s industry preference for recruitment SOME MAJOR SOURCES IN FMCG FRESHERS 16% HUL DABUR TELE 15% 0% 0% GCMMFL PHARMA 15% 5% FINANCE FMCG (OTHERS) 11% 70% FMCG (OTHERS) 68% FRESHERS TELE PHARMA FINANCE FMCG (OTHERS) DABUR HUL GCMMFL FMCG (OTHERS) NO. OF EMPLOYES• Following the same trend it has recruited mainly (68%) from 4% 2% FMCG sector• Unlike DIL, HUL & MARICO it 34% has taken quite a handful (16%) of fresher, but, has not 54% recruited from Telecom at all 4% 2%• In FMCG recruited 15% from both HUL & GCMMFL FMCG FRESHER IT PHARMA BANK & Ins. CONSULTANCY
  • 16. 2.5a HEINZ (I) 2.5a HEINZ (I) HEINZ’s industry preference for recruitment DABUR 0% FRESHERS FMCG (OTHERS) 26% 37% TELE FINANCE 11% PHARMA 5% 21% FRESHERS TELE PHARMA FINANCE FMCG (OTHERS) DABUR• Unlike DIL, it has not left any of NO. OF EMPLOYES the 5 sectors unexplored; it has 4% 2% recruited from all the sectors almost uniformly, but mainly 34% from FMCG & then from PHARMA 54% 4% 2% FMCG FRESHER IT PHARMA BANK & Ins. CONSULTANCY
  • 17. 2.1b Nestlé (D) 2.1b Nestlé (D) NO. OF CA N I A TE DD S M DC E I AL D TA I E LI G N OFFI E C R 19% SA LES OFFI E C R N TR TI U I ON 50% OFFI E C R 31% SA LES OFFI E C R N TR TI U I ON OFFI E C R M DC E I A L D TA I E LI G OFFI E N C R• They’ve mainly recruited DESIGNATIONWISE COMPARISON for SOs, which is very likely as we’ve seen in the AREA SALES EXECUTIVE 4% case of DIL SALES TRAINEE 5% SENIOR SALES OFFICER 5% • They’ve mainly recruited OFFICER- PROFESSIONAL MARKETING 20% for SOs, which is very SALES OFFICER 66% likely as we’ve seen in the case of DIL SALES OFFICER SENIOR SALES OFFICER OFFICER-PROFESSIONAL MARKETING SALES TRAINEE AREA SALES EXECUTIVE
  • 18. 2.2b HUL (D) 2.2b HUL (D) De s ignation w is e r e cr uitm e nt tr e nd in HUL Sr Supvsr 4% SO CSO TLTM 4% 4% 4% TSI• Mainly recruited for 9% TSO level as DIL did TSO for its SO level (both 75% are equivalent levels) TSO TSI TLTM Sr Supvsr SO CSO• Mainly recruited for TSO DESIGNATIONWISE COMPARISON level as DIL did for its SO AREA SALES EXECUTIVE 4% level (both are equivalent SALES TRAINEE 5% levels) SENIOR SALES OFFICER 5% OFFICER- PROFESSIONAL MARKETING 20% SALES OFFICER 66% SALES OFFICER OFFICER-PROFESSIONAL MARKETING SENIOR SALES OFFICER SALES TRAINEE AREA SALES EXECUTIVE
  • 19. 2.3b MARICO (D) 2.3b MARICO (D) Designation w ise recruitment trend in MARICO Sr.TSO SO TSI 8% 9% 8% SR• Recruited mainly for 8% TSO (equivalent to SO) TSE 8% level TSO 59% SO TSO TSE SR TSI Sr.TSO• Recruited mainly for TSO DESIGNATIONWISE COMPARISON (equivalent to SO) level AREA SALES EXECUTIVE 4% SALES TRAINEE 5% SENIOR SALES OFFICER 5% OFFICER- PROFESSIONAL MARKETING 20% SALES OFFICER 66% SALES OFFICER OFFICER-PROFESSIONAL MARKETING SENIOR SALES OFFICER SALES TRAINEE AREA SALES EXECUTIVE
  • 20. 2.4b RECKITT BENCKISER (D) 2.4b RECKITT BENCKISER (D) NO O . F CANDI DAT ES• All the recruitment is done for SO level TSI 100% TSI• All the recruitment is done DESIGNATIONWISE COMPARISON for SO level AREA SALES EXECUTIVE 4% SALES TRAINEE 5% SENIOR SALES OFFICER 5% OFFICER- PROFESSIONAL MARKETING 20% SALES OFFICER 66% SALES OFFICER OFFICER-PROFESSIONAL MARKETING SENIOR SALES OFFICER SALES TRAINEE AREA SALES EXECUTIVE
  • 21. 2.5b HEINZ (D) 2.5b HEINZ (D) De signa tion w ise re cruitme nt tre nd in HEINZ FOOD SO Sr .SO 5% 5% SO 90% SO Sr.SO FOOD SO• Has recruited mainly for DESIGNATIONWISE COMPARISON SO level AREA SALES EXECUTIVE 4% SALES TRAINEE 5% SENIOR SALES OFFICER 5% OFFICER- PROFESSIONAL MARKETING 20% SALES OFFICER 66% SALES OFFICER OFFICER-PROFESSIONAL MARKETING SENIOR SALES OFFICER SALES TRAINEE AREA SALES EXECUTIVE
  • 22. THREEovER aLL inDustRy tREnD foR fmcG sEctoR paRt-1
  • 23. 3.0 METHODOLOGY• Data collected: Collected CV’s, from naukri.com• Of people who are presently working with the respective organizations• Joined the organization within the time-period of 03-08• Collected information like – age, CTC, previous organization, date of joining etc
  • 24. 3.1 Over all industry preference OTHERS PHARMA FRESHER INDUSTRY OVER ALL CHOICE 4% 18% 18% PHARMA 13 FMCG 34 TELECOM 4 FINANCE 9% FINANCE 7 TELECOM FMCG FRESHER 13 5% 46% OTHERS 3 NO. OF EMPLOYES• FMCG has contributed the PHARMA FMCG TELECOM FINANCE FRESHER OTHERS maximum 4% 2%• Fresh-Pool is competing quite 34% successfully with PHARMA• Finance sector is much more 54% preferred than Telecom 4% 2% FMCG FRESHER IT PHARMA BANK & Ins. CONSULTANCY
  • 25. THREEovER aLL inDustRy tREnD foR fmcG sEctoR paRt-2
  • 26. 3.7 METHODOLOGY• Prepared a Questionnaire• Collected data by surveying HR-Managers of:• Mainly qualitative data was collected• Data which could be converted to quantitative value, used for analysis to get a trend
  • 27. 3.8 Reasons for recruitment M CRO-A NA LY SI I S TERM NA TI I ON 10% RE GNA TI SI ON NEW-POSI ON TI 38% 23% PROM OTION 29% RE GNA TI SI ON PROMOTION NEW-POSI ON TI TERM NA TI I ON CO. RESIGNATION PROMOTION NEW-POSITION TERMINATIONCADBURY 3 4 2 1EVEREADY 4 3 2 0MARICO 4 3 1 2COLGATE-PALMOLIVE 4 3 2 1CAVINKARE 4 1 3 2HUL 3 2 4 1PEPSI 0 0 0 0HIENZE 3 4 2 0GKB 0 0 0 0EMAMI 4 3 2 1AMUL 0 0 0 0
  • 28. 3.9 Is there any Trend ? TREND EXISTS ? NO 38% YES 62% YES NO CO. YES=4 NO=4CADBURY 4 0EVEREADY 0 4MARICO 4 0COLGATE-PALMOLIVE 4 0CAVINKARE 0 4HUL 4 0PEPSI 0 0HIENZE 4 0GKB 0 0EMAMI 0 4AMUL 0 0TOTAL 20 12
  • 29. 3.10 SBU-centric sales-force M ICRO-ANALYSIS YES 43% NO 57% YES NO CO. YES=4 NO=4CADBURY 0 4EVEREADY 0 4MARICO 0 4COLGATE-PALMOLIVE 0 0CAVINKARE 4 0HUL 4 0PEPSI 0 0HIENZE 0 4GKB 0 0EMAMI 4 0AMUL 0 0TOTAL 12 16
  • 30. 3.11 Source preference M I C R O - A N A L YS I S ERS CONSULTANCY 23% 30% JOB- PORTAL 47% ERS JOB- PORTAL CONSULTANCY CO. ERS JOB-PORTAL CONSULTANCYCADBURY 1 3 2EVEREADY 2 2 2MARICO 0 3 0COLGATE-PALMOLIVE 1 3 2CAVINKARE 1 2 3HUL 3 2 1PEPSI 0 0 0HIENZE 2 3 1GKB 0 0 0EMAMI 0 3 2AMUL 0 0 0
  • 31. FOURDEmaRcation bEtwEEn fmcG & othER inDustRiEs
  • 32. 4.0 METHODOLOGY• Prepared a Questionnaire• Collected data by surveying HR-Managers of:• Mainly qualitative data was collected• Data which could be converted to quantitative value, used for analysis to get a trend
  • 33. 4.1 Reasons for recruitment M CRO-A NA LY SI A S TERMINA TION 10% RESIGNA TION NEW-POSITION 37% 26% PROM OTION 27% RE GNA TI SI ON PROMOTION NEW-POSITION TERM NA TI I ON MICRO-ANALYSIS• Resignation went down by 1% & promotion went TERMINATION 10% down by 2%. This 3% NEW-POSITION 23% RESIGNATION 38% down-turn has added up to new position & it has PROMOTION become 26% 29% RESIGNATION PROMOTION NEW-POSITION TERMINATION
  • 34. 4.2 Source preference MACRO-ANALYSIS ERS CONSULTANCY 26% 32% JOB-PORTAL 42% ERS JOB-PORTAL CONSULTANCY M I C R O - A N A L YS I S• Job-portal has decreased by 5%, which got ERS CONSULTANCY redistributed in 30% 23% consultancies preference (thus, increasing it by 2%) & in ERS preference JOB- PORTAL 47% (thus, increasing it by 3%) ERS JOB- PORTAL CONSULTANCY
  • 35. FIVEthEiR REcRuitmEnt & ouR REtEntion
  • 36. 5.0 METHODOLOGY• Data collected form naukri.com i.e. collected CVs of employees who had been with DIL, but left during 06-08 & now, are working with some other organization• Done analysis with parameters like organization, state, designation & industries• Combined some parameters & done some more analysis on the basis of these combined parameters
  • 37. 5.1 Which organizations are preferring DIL ? Reliance Telicom NO.OF CANDIDATES Limited/Reliance Communication Limited MARICO LIMITED BHARTI AIRTEL SERVICE LIMITED 2% 2% EMAMI LTD 2% 2% AIRCELL/Dishnet wireless Ltd 2% 2% COLGATE-PALMOLIVE 2% 2% ICICI BANK LTD 2% 2% PHILIPS INDIA LTD (LIGHTING)2% 13%2% 13%2% Tata Tele Services Ltd2% 6% Agro Tech Foods Limited2% 7%2% 4% 6% 4% 6% Bajaj Consumer Care Ltd2% 2% 2% Cadbury Inia Ltd 2% 2% CavinKare Pvt Ltd 4% EMCURE PHARMACEUTICALS LTD FABER CASTELL (I) PVT. LTD GSK HCL INFOSYSTEMS LTD-NOKIA
  • 38. 5.2 Some important recruitersa) Reliance Telecommunication Ltd.b) Maricoc) Emamid) Others: Bharti, Aircell, ICIC Bank
  • 39. 5.2 a Reliance Telecommunication Ltd. RTL DISTRIBUTION ON THE BASIS OF DESIGNATION RTL DISTRIBUTION OVER STATES NE 0% ORS ASE TSI 14% JKD 14% 14% 0% ASM 14% WB BHR 29% 57% SO 58% TSI ASM SO ASE JKD BHR WB ORS NE• Recruited mainly for SOs, but ASM/ASE i.e. higher position’s recruitment is also quite high (28%)• haven’t recruited from GUWAHATI & RANCHI• Mainly from Bihar as it’s the largest territory• Then from WB• Orissa being the least preferred state
  • 40. 5.2 b Marico M ARICO DISTRIBUTION OVER STATE NO.OF CANDIDATES JKD 0% NE 14% BHR 0% ORS 14% WB 72% TSI 100% JKD BHR WB ORS NE TSI• They have mainly recruited for SO position which is equivalent to TSI in MARICO• They have recruited mainly for KOLKATA (72%)• Equally recruiting from GUWAHATI & BHUBANESWAR i.e. 14% each• PATNA being such a large state they haven’t recruited any (at least in the present sample)• They haven’t recruited from RANCHI too
  • 41. 5.2 c Emami EMAMI DISTRIBUTION OVER STATES EMAMI DISTRIBUTION OVER DESIGNATIONS NE SO 0% 25% ORS JKD 50% 50% ASE BHR 75% 0% WB 0% ASE SO JKD BHR WB ORS NE• Though, EMAMI recruited only 7% of the given sample but, still they’ve mainly (75 %) targeted ASEs• GUWAHATI being a remote place, KOLKATA & PATNA being a large territory, still they haven’t targeted any of them• Their points of concern were only RANCHI & BHUBANESWAR• Out of 4 they recruited 3 ASEs & 2 are from ORISSA
  • 42. 5.3 Which states are more vulnerable STA TE WISE DISR BU ON TI TI NE BHR 11% 22% ORS 17% JKD 17% WB 33% NE ORS WB JKD BHR• BIHAR being a larger state than others STATE FREQUENCY has only 22% recruitment, whereas KOLKATA has the highest share of NE 6 33% ORS 9• For RANCHI & BHUBANESWAR it’s average WB 18• GUWAHATI being comparatively JKD 9 smaller & remote territory has conceded 11% of the total sample BHR 12
  • 43. 5.4 Which industries are preferring DIL? DABUR TO WHICH INDUSTRY ? IT 2% OTHER 0% PHARMA 6% BANKING 7% TELE 30% FMCG 55% BANKING FMCG TELE PHARMA IT OTHER• FMCG preference is only 55% INDUSTRY FREQUENCY• Another striking finding is that BANKING 4 PHARMA, which may have been the FMCG 30 2nd option, is dwindling at only 6% TELE 16• It’s the Telecom industry which is PHARMA 3 recruiting heavily (30%) from DIL IT 1• Banking & Insurance sector is at 7% OTHER 0
  • 44. SIX consuLtancy’sEXpEctations fRom its cLiEnt
  • 45. 6.0 METHODOLOGY• SEMI-STRUCTURED INTERVIEW• VISITED 4 CONSULTANCIES WORKING FOR DIL; NAMELYc) THE HEAD-HUNTERSd) CAREER POINTe) NEW MANAGEMENT DEVELOPMENT CONSULTANCYf) U. B. BASU & ASSOCIATES
  • 46. 6.1 CONSULTANCY’S EXPECTATIONS• Specific, Updated & Perfect Job-Description without any confusion• Intimation before the interview & after the interview from clients end• Exact or proper scheduling• Feed back or follow-up is one of the major resources which a consultancy needs to deliver properly
  • 47. Recommendation• As we have seen that ERS is one of the most cost effective, reliable & efficient source of recruitment, DIL may try to think on it• Revitalize the brand in the mindset of people in remote places, from a recruiters view point• Why don’t we propose an agenda to fight other industries with coalition?• We should be very careful regarding 3 organizations; EMAMI is aiming mainly for ASEs (ORS), RTL is one of the major candidate for recruiting from DIL (BHR) & Lastly MARICO which is another organization competing with RTL in the same business• We have to find out why SOs in WB are not happy? & what they’re getting extra in MARICO?• We have to find out why ASEs are not happy in ORISSA? & what they’re getting extra in EMAMI?• Find out why SOs in CHD are not happy?
  • 48. Concepts1. ERS2. JOB-PORTAL3. CONSULTANCIES4. MANUFACTURING INDUSTRY5. SERVICE INDUSTRY6. HEAD HUNTING7. FMCG SALE-FORCE
  • 49. Technical leanings1. JOB-PORTAL2. DATA-BASE3. REFERENCE4. SCHEDULING5. LINE-UP6. PROCESS MANAGEMENTg) CV COLLECTIONh) PROFILING FORMi) TEST-CONDUCTIONj) EVALUATIONk) PROFILINGl) INTERVIEW• EXCEL• OUTLOOK
  • 50. Behavioral leanings1. DELEGATION2. TALK n MAIL3. CONTACTS & APPOINTMENTS4. LEARNING ATTITUDE5. FOLLOW UP

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