Blog Search Engine Optimization Basics

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Technology Design

Blog SEO Basics

View screencast at
http://icanhaz.com/optimize

What We’re Talking ‘Bout

• What SEO means
• A brief history of search engines
• How search engines work
• What search engines look for
• What words to use
• How to measure
• Where to learn more

What is SEO?

Being polite to the search engines
The 2 Types of Traffic
Reading Minds

A Brief History of Search

Directories (Yahoo c1996)
Spiders (HotBot!), Contextual
(Google), Local, Social

How Search Engines Work
TYPEPADLIVE1

Links = votes
What are keywords?

What Search Engines Look For

TITLE tags
Linked text
META tags
Images
Lots of other stuff…

Freak Yourself Out

http://www.google.com/history/

What Words to Use

Brainstorm
Keyword Tools
Headlines
‘Write Good Stuff’
The 3 Reasons We Go Online + Brown Teeth

How to Measure

In-App Stats, Google Analytics
What is a hit?
What is a unique?
What is a pageview?
What is an impression?

Where to Learn More

• TypePad Guide http://typepad.com/tips/
• Great SEO blogs
– Andy Beale: http://www.marketingpilgrim.com/
– SEOMoz http://www.seomoz.org/ (free tools!)
– Search Engine Watch http://searchenginewatch.com/
• Lots more (from http://blogs.com/topten/)
– http://www.blogs.com/topten/10-best-search-engine-
optimization-seo-blogs/
– http://www.blogs.com/topten/10-popular-search-
engine-blogs/

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During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59 Key takeaways: • Learn how to use ChatGPT to add AI power to your testing and test automation • Understand the limitations of the technology and where human expertise is crucial • Gain insight into different AI-based tools • Adopt AI-based tools to stay relevant and optimize work for developers and testers * ChatGPT and OpenAI belong to OpenAI, L.L.C.

Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...

Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...

Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...

12 Ways to Increase Your Influence at Work

12 Ways to Increase Your Influence at Work

12 Ways to Increase Your Influence at Work

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Product Design Trends in 2024 | Teenage Engineerings

Product Design Trends in 2024 | Teenage Engineerings

Product Design Trends in 2024 | Teenage Engineerings

How Race, Age and Gender Shape Attitudes Towards Mental Health

How Race, Age and Gender Shape Attitudes Towards Mental Health

How Race, Age and Gender Shape Attitudes Towards Mental Health

AI Trends in Creative Operations 2024 by Artwork Flow.pdf

AI Trends in Creative Operations 2024 by Artwork Flow.pdf

AI Trends in Creative Operations 2024 by Artwork Flow.pdf

Skeleton Culture Code

Skeleton Culture Code

Skeleton Culture Code

PEPSICO Presentation to CAGNY Conference Feb 2024

PEPSICO Presentation to CAGNY Conference Feb 2024

PEPSICO Presentation to CAGNY Conference Feb 2024

Content Methodology: A Best Practices Report (Webinar)

Content Methodology: A Best Practices Report (Webinar)

Content Methodology: A Best Practices Report (Webinar)

How to Prepare For a Successful Job Search for 2024

How to Prepare For a Successful Job Search for 2024

How to Prepare For a Successful Job Search for 2024

Social Media Marketing Trends 2024 // The Global Indie Insights

Social Media Marketing Trends 2024 // The Global Indie Insights

Social Media Marketing Trends 2024 // The Global Indie Insights

Trends In Paid Search: Navigating The Digital Landscape In 2024

Trends In Paid Search: Navigating The Digital Landscape In 2024

Trends In Paid Search: Navigating The Digital Landscape In 2024

5 Public speaking tips from TED - Visualized summary

5 Public speaking tips from TED - Visualized summary

5 Public speaking tips from TED - Visualized summary

ChatGPT and the Future of Work - Clark Boyd

ChatGPT and the Future of Work - Clark Boyd

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Getting into the tech field. what next

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Google's Just Not That Into You: Understanding Core Updates & Search Intent

Google's Just Not That Into You: Understanding Core Updates & Search Intent

Google's Just Not That Into You: Understanding Core Updates & Search Intent

How to have difficult conversations

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Introduction to Data Science

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Time Management & Productivity - Best Practices

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The six step guide to practical project management

The six step guide to practical project management

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Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...

Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...

Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...

12 Ways to Increase Your Influence at Work

12 Ways to Increase Your Influence at Work

12 Ways to Increase Your Influence at Work

Blog Search Engine Optimization Basics

1. Blog SEO Basics View screencast at http://icanhaz.com/optimize

2. What We’re Talking ‘Bout • What SEO means • A brief history of search engines • How search engines work • What search engines look for • What words to use • How to measure • Where to learn more

3. What is SEO? Being polite to the search engines The 2 Types of Traffic Reading Minds

4. A Brief History of Search Directories (Yahoo c1996) Spiders (HotBot!), Contextual (Google), Local, Social

5. How Search Engines Work TYPEPADLIVE1 Links = votes What are keywords?

6. What Search Engines Look For TITLE tags Linked text META tags Images Lots of other stuff…

7. Freak Yourself Out http://www.google.com/history/

8. What Words to Use Brainstorm Keyword Tools Headlines ‘Write Good Stuff’ The 3 Reasons We Go Online + Brown Teeth

9. How to Measure In-App Stats, Google Analytics What is a hit? What is a unique? What is a pageview? What is an impression?

10. Where to Learn More • TypePad Guide http://typepad.com/tips/ • Great SEO blogs – Andy Beale: http://www.marketingpilgrim.com/ – SEOMoz http://www.seomoz.org/ (free tools!) – Search Engine Watch http://searchenginewatch.com/ • Lots more (from http://blogs.com/topten/) – http://www.blogs.com/topten/10-best-search-engine- optimization-seo-blogs/ – http://www.blogs.com/topten/10-popular-search- engine-blogs/

11. You’re in the right place! • If you can see this you are viewing the screencast successfully • Join the teleconference: 1-866-699-3239 and event number is 664 654 553 • We’ll be getting started in just a bit – I’ve got the call on mute to keep noise down • If you have questions during the call – pop ‘em into the Q/A Chat area and we’ll answer them • If you have trouble with the teleconference or screensharing, restart your browser and re-join the conference