14. In 2006 there was no… Twitter (but there was twttr) Heweb backchannel .eduGuru “Open” Facebook
15. Judge’s choice: MySpace “ We see MySpace as the new MTV, with one crucial difference: the users are the stars. With a MySpace page, anyone can be a celebrity, creating an online image that’s sometimes an alter-ego to their true personality.” Source: mashable.com/2006/12/24/top-social-networks-2006/
16. Hot for 2007: Bebo, Vox, Facebook, Facebox “… [W]e think Bebo is the most ‘exciting’ social network right now. ... [W]e’re a little less optimistic about Facebook than we were at the start of the year: now that acquisition talks with Yahoo are off the cards, they may need to go it alone.” Source: mashable.com/2006/12/24/top-social-networks-2006/
17. October 9, 2006 Photo by sea turtle (www.flickr.com/photos/sea-turtle/4255450013/)
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20. John F. Carney III Missouri S&T Chancellor Name Change Instigator
22. WHY A NAME CHANGE? Differentiation University of Missouri-Columbia (MU) University of Missouri-Kansas City (UMKC) University of Missouri-Rolla (UMR) University of Missouri-St. Louis (UMSL)
23. WHY A NAME CHANGE? Mission Cubicle Cartoon #22: “Mission Statement Impossible” (www.CubicleCartoon.com)
40. WHY A NAME CHANGE? Market share: prospective students
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42. WHY A NAME CHANGE? Reputation “While UMR is known in the Midwest and in specialized circles for its academic excellence, it is less well known on a national and international scale. Beyond the Midwest, prospective students often view UMR as a branch campus. …” John F. Carney III “The Case for a Name Change” chancellor.mst.edu/namechange/
43. WHY A NAME CHANGE? Reputation “… A more distinctive, mission-based name would more easily achieve national visibility for both our recruiting efforts and our research programs.” John F. Carney III “The Case for a Name Change” chancellor.mst.edu/namechange/
46. “Authenticity is the core value that makes blogging such a new and different way for businesses to communicate. If authenticity is the defining feature of blogging, then credibility is its benefit.” Robert Scoble and Shel Israel Naked Conversations
48. WHY A BLOG? Transparency A forum for discussion Updates in one place A place to vent Widespread access (Facebook was still unfamiliar to all but college students)
50. ‘The central issue is never strategy, structure, culture, or systems. The core of the matter is always about changing the behavior of people.’ John Kotter Source: David Pohl, "Change or Die," Fast Company, May 2005 (www.fastcompany.com/magazine/94/open_change-or-die.html).
51. The only person who likes change is a wet baby. Attributed to Mark Twain
57. The latest scoopnamechange.mst.edu/2007/01/welcome_to_the_conversation.html
58. Inaugural post: comment love I feel that any name recognition that we currently enjoy will be lost once the name changes to anything else. The Missouri Technological University? Does that not sound like some third rate school in the state? … As an alumni [sic], if this name change is pushed through despite all of the protests, I promise that I will be first in line in sending my children to another university that does not believe in arbitrarily changing its name versus actually attempting to perform real recruiting at high schools around the nation. First of 28 comments on the inaugural post
59. More comment love We have spent years trying to shed the “tech school” image to broaden our course offerings and become more like a “real” university. Changing the name to a tech name moves us backwards in this regard. Maybe we could just go with Missouri University of science and engineering. Then technically we coulde be abbr. with MOUSE! then we could sing the mickey mouse song with pride.
60. More comment love Don’t change the name. Improve the branding. “Rolla” is known where it counts. “Missouri School of Mines” is the only option if it must be changed. If you change the name to anything - go back to Missouri School of Mines.
61. Not book-jacket blurb material “… one of the worst ideas since eliminating the schools and the deans.” – Feb. 3, 2007 “Pitiful.” – March 23, 2007 “I’m against any name change for any reason.” – March 23, 2007
62. On the positive side… “I like the name change idea. It seems appropriate and could have some real long term international benefits. “ – Feb. 24, 2007 “I also favor a name change, getting away from being a ‘branch.’” - Feb, 27, 2011 “It would make me happy to have an alma mater with a name that sounds like a real school rather than an extension campus, so I am in favor of a name change.” – March 23, 2011
63. The first 33 days 13 posts – 102 comments* * Excluding spam
64. Off-topic topics Questioning the methodology behind our definition of a technological research university Questioning the methodology of the alumni survey Questioning the way we reported the survey results Recommending we invest more heavily in marketing, recruitment and/or public relations activities Clarifications or rebuttals (including 16 by me)
65. Milestones – Phase 1 Survey results – Feb. 21, 2007 25 comments Media advisory on press conference to announce proposed new name – March 22, 2007 37 comments ‘Missouri S&T’ proposed as new name – March 23, 2007 44 comments Name change approved – April 6, 2007 29 comments
66. Milestones – Phase 2 New directions for this blog – April 9, 2007 12 comments Brand identity team formed – April 13, 2007 5 comments Logo design concepts - July 24, 2007 10 comments The logo unveiled – Sept. 17, 2007 27 comments
67. Milestones – Phase 2 Alumni association name change – Oct. 27, 2007 2 comments ‘Hello’ campaign announced – Oct. 31, 2007 0 comments S&T website goes live – Dec. 29, 2007 4 comments It’s official: We are Missouri S&T – Jan. 1, 2008 0 comments
68. From Jan. 30-Dec. 31 90 posts 512 comments 5.69 comments/post 5.3 comments/post (minus my 35)
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71. Identity matters Photo: Tron identity disc, by davecobb, www.flickr.com/photos/davecobb/5272269501/
72. Blogging and change management Urgency is important So is constant, consistent communication Communicate for understanding and buy-in When you screw up, ‘fess up and fix it – fast
73. Blogging and change management Empower (give voice) to your community Produce short-term wins – and show or talk about them Don’t let up Use other forms of communication Realize that acceptance takes time h/t: John Kotter, Harvard change management guru
77. One more history lesson… ‘Hell, I saved the school!’ George E. Ladd Director of MSM 1897-1907
78. ‘Ladd always took great pride in transforming an institution that “was stalled” in what he called “the bog of country academyism” into … a school of mining and metallurgy that had “reached the highest standards of excellence of any school of its character in the United States.”’ Larry Gragg, Curators’ Professor & Chair of History, Missouri S&T ‘Hell, I Saved The School!’: George E. Ladd and the Missouri School of Mines and Metallurgy, 1897-1907
79. ‘That Missouri, or for that matter any state, can benefit from having a dedicated Technology School would seem obvious. … Even though I am a graduate of Missouri School of Mines and Metallurgy, I must concede that Missouri University of Science and Technology is a more appropriate description of what the school is and should be all about in this day and age.’ Richard W. Ladd, 1951 MSM graduate and grandson of George E. Ladd Letter to Missouri S&T Chancellor John F. Carney III June 23, 2011
80. ‘It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.’ Charles Darwin
81. Andrew Careaga @andrewcareaga about.me/andrewcareaga This presentation will be available online at slideshare.net/andrewcareaga Thanks!
