Mobile SEO services have been put on the spotlight ever since the boom in Smartphones and other mobile devices and AdMob now boasting the lowest CPC only adds to the attractiveness in mobile advertising.

1. AdMob: Overcoming Challenges and
Reaping Results
Pay per click advertising has definitely evolved together with the advancements in
online marketing practices. One of the growing platforms that every PPC marketing
company has its eye on is mobile and one of the rising stars in mobile advertising is
AdMob which was recently incorporated to Google Adwords. This gave advertisers
more options and makes AdMob a more attractive and appealing advertising
platform.
Especially because recently, Google announced that the cost per click on PPC
advertising is declining and the lowest advertising costs are in AdMob. Mobile SEO
services have been put on the spotlight ever since the boom in Smartphones and
other mobile devices and AdMob now boasting the lowest CPC only adds to the
attractiveness in mobile advertising.
However, you and your partner PPC marketing company should understand where
these low costs are emanating from. AdMob is a relatively new ad channel and
during ad auctions, there are relatively fewer bidders as compared to AdWords
which is why the CPC is also low.
That being said, the million dollar question is: is it wise to invest in this ad platform?
At the End of the Day, It’s All about Optimization
Here’s the thing.People are using apps and when you tap into app-based advertising
platforms, you will get impressions. When will the volume of impressions for AdMob
be comparable to that of AdWords? Only time, future technology and mobile
application usage trends will tell. However, the more important question is, are your
ads optimized to give you revenue and profit?
Profitability optimization is something mobile SEO services should look at. Really,
there’s no point getting tons of impressions if you are not converting. There are
those that report the their mobile AdWords campaigns account anywhere between
20% and 30% of all their AdWords conversions and if Google will promote AdMob
aggressively over the next few years, it’s not impossible that it’s going to be a huge
source of conversion value for advertisers. That is, if your ad campaigns are
optimized for conversion.
A Great Starting Point for Rooking Mobile Advertisers

2. Time and again, experts in mobile SEO services kept reminding advertisers to have
mobile versions of their sites to give on-the-go internet users the ultimate user
experience. Developing a separate mobile site can take a lot of resources, though
responsive design technology is already gaining popularity.
Because, the CPC is AdMob is relatively more affordable, it is a “safer” venue for
rookie mobile advertisers to start if they are not yet willing to create a dedicated site
for mobile consumption. Also, there are now a growing belief that because of the
larger screen sizes of mobile devices in the market today, mobile internet surfers are
now looking for the “full website” experience as opposed to the watered down
mobile versions.
Net, if you’re a first-timer in mobile advertising, AdMob is a viable option you or your
partner PPC marketing company should look into.
The Key to AdMob Success
Different technologies, same fundamentals – this marketing principle applies to
mobile SEO services. When using emerging ad platforms such as AdMob, make sure
that you employ marketing fundamentals (i.e. Identifying who your target market is
and selecting an app that appeals to them) to ensure that your ad will produce
results.
Author is an expert in Internet marketing and wants to give advice peoples who are
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