Personal Information
Organization / Workplace
Twickenham, United Kingdom United Kingdom
Industry
Advertising / Marketing / PR
Website
blog.escherman.com
About
I am a co-author of 'Share This' and 'Share This Too', practical handbooks to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. Commenting on the first volume, Lord Sugar said: “This book is a useful guide to using social media effectively”.
I am a trainer in social media, analytics and SEO for the Chartered Institute of Public Relations (CIPR) and the Public Relations Consultants Association (PRCA).
I also hold the Google Analytics Individual Qualification.
I've spent 29 years in PR, marketing communications and journalism - always aiming to be at the forefront of PR innovation.
According to j
- Presentations
- Documents
- Infographics
How Brands Grow : A summary of Byron Sharp's book on what marketers don't know
Amie Weller
•
9 years ago
SEO Tactics to Love vs. Leave
Rand Fishkin
•
9 years ago
CIPR Social Media Best Practice Guidelines
Chartered Institute of Public Relations
•
10 years ago