9. Enjoying wants to enjoy as long as possib
Life doesn’t want to depend on other
MAINTAINING Keeping exercises to feel young
WELL-BEING in Shape wants to prove that getting olde
Preventing
exercises to avoid having health
Illness
10. Enjoying wants to enjoy as long as possible
Life doesn’t want to depend on others
Keeping exercises to feel young
in Shape wants to prove that getting older does not mean getting frail
Preventing
exercises to avoid having health problems
Illness
13. Using Octopus Card uses two octopus ca
Saving Money wants to spend mon
MANAGING
Being Frugal willing to spend mo
FINANCES
Saving Time wants to reach the d
Buying Whatever Can Carry doesn’t want to carr
wants more persona
14. Using Octopus Card uses two octopus cards
Saving Money wants to spend money efficiently
Being Frugal willing to spend more for high quality items
Saving Time wants to reach the destination quickly with ease
Buying Whatever Can Carry doesn’t want to carry heavy bags
wants more personalized shopping treatment
17. doesn’t want to be labeled ‘old’
Being Labeled
continues activities even after re
Enabling Mobility prefers using escalators than lifts
STAYING Traveling likes to travel to enrich their life
INDEPENDENT
Visual Problems difficulty in reading and recogni
doesn’t want to burden family
Using Physical Aids
doesn’t want others to influence
18. doesn’t want to be labeled ‘old’
Being Labeled
continues activities even after retirement
Enabling Mobility prefers using escalators than lifts at MTR
Traveling likes to travel to enrich their life
Visual Problems difficulty in reading and recognizing signage
doesn’t want to burden family
Using Physical Aids
doesn’t want others to influence their life
21. likes to help others
Serving Others
keen to serve others
MAINTAINING keen to learning new informatio
SOCIAL Using Technology
willing to use new technology to
RELATIONSHIP
willing to share experiences
Staying Connected wants to stay connected
doesn’t want to feel abandoned
22. likes to help others
Serving Others
keen to serve others
keen to learning new information
Using Technology
willing to use new technology to communicate
willing to share experiences
Staying Connected wants to stay connected
doesn’t want to feel abandoned
23.
24. seats & toilets
signage MTR
octopus card
PROBLEMS
and
NEEDS comparing items
SHOPPING
carts
MALLS
heavy bags
26. SEATS & TOILETS Why is the problem?
_ Legs are not strong enough to stand &
walk a long time
_ Need to have a sit for resting
_ Not well at forbearance urine
_ Difficult to finding washroom inside
the stations or nearby (outside)the
stations
27. SEATS & TOILETS Sits in MTR & Shopping Mall
Sits in MTR stations Sits in Shopping Malls
_ Most of the stations got sits on the _ Some of the shopping mall got sits on
Platform, and number of it are enough each floors
_ But there are no any sits on the lobbies _ But the shopping mall of link
dismantle most of the sits
28. SEATS & TOILETS Not enough washrooms in MTR & Shopping Mall
Washrooms in MTR stations Washrooms in Shopping Malls
_ 10/53 stations (MTR) got its own _ Most of the shopping mall got there
washroom own washroom on each floors
_ All of the East Rail Line, West Rail Line _ Some shopping mall only got 1~2 on a
& Ma On Shan Line stations got its floor
own washrooms.
30. SIGNAGE Visual Problem
MAP
MTR TOO MUCH
INFORMATION
EXIT SIGN
(RETURN LOGO)
SIMPICITY
DISPLAY
NOT EYE-CATCHING
HARD TOO RECOGNIZE
AS IT IS ON THE ROOF
COLORS
LOCATION
31. SIGNAGE Visual Problem
SHOPPING INDICATION
MALL
NOT ENOUGH
&
NOT CLEAR
AMOUNT
&
LOCATION
37. COMPARING ITEM
A : Where is the origin
and ingredients of this
can?
B : I can’t read them.
38. COMPARING ITEM
Small Tags
_ ingredients
_ weight or volume
_ nutrition information
_ expiry date
_ cost of items
Wet Market vs. Super Market
_ fresh
49. HEAVY BAGS
“ I buy only as
much as I can carry”
50. HEAVY BAGS
_ prefers shopping at places close to the house
_ wants to avoid traveling with heavy bags
_ feels exhausted
_ fears losing balance
_ seeking for support
