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The Magic of Advocacy
Mark J. LeWinter, Esq & Magician




       Anapol Schwartz | Attorneys at Law
If the jury is bored…………


You are boring!!!!!!




    Anapol Schwartz | Attorneys at Law   www.anapolschwartz.com
Houdini, Miller and Darrow
What do they have in common?




       Anapol Schwartz | Attorneys at Law   www.anapolschwartz.com
Theme

“A play is what it spends the most time being about”
                             - David Ball on Damages




        Anapol Schwartz | Attorneys at Law             www.anapolschwartz.com
KISS REVISITED

Keep It Slogan Simple
    - Michael Ammar, Magician




        Anapol Schwartz | Attorneys at Law   www.anapolschwartz.com
Arthur Miller

First Step: What’s the play about?
Not surface plot: Essence

Second Step: Single Sentence
Often 3 or 4 months

Third Step: Keep Sentence Visible
At all times when considering dialog, every action, the sets ,
the props everything would build on that essence.




              Anapol Schwartz | Attorneys at Law                 www.anapolschwartz.com
Screenwriter Advice

“Close your scripts. Watch the play.”




        Anapol Schwartz | Attorneys at Law   www.anapolschwartz.com
Wordsmiths are Overrated:
Communication Impact

7% is content
38% is tone, inflection and volume
55% body language, facial expression, eyes




             Anapol Schwartz | Attorneys at Law   www.anapolschwartz.com
Choice is Yours!

Focus 100% of your effort on what accounts for 7% of communication in the courtroom.
OR
Focus at least 50% of your effort on what accounts for 93% of communication!




             Anapol Schwartz | Attorneys at Law                                        www.anapolschwartz.com
The 93% Factor

Explains why we can’t predict how things will “go in”




        Anapol Schwartz | Attorneys at Law              www.anapolschwartz.com
Persuasive & Compelling Advocacy
Technique and Tips




       Anapol Schwartz | Attorneys at Law   www.anapolschwartz.com
Jury Retention


  90
  80                                           3 hours
  70                                           72 hours
  60
  50
  40
  30
  20
  10
   0
          Telling     Showing    Telling and
                                  Showing




       Anapol Schwartz | Attorneys at Law                 www.anapolschwartz.com
PowerPoint Poisoning

• Overuse
• TMI (Too Much Information)
• Focus: You or the PowerPoint




       Anapol Schwartz | Attorneys at Law   www.anapolschwartz.com
Don’t Objectify Jury
• Tell the jury, explain to the jury
Or
• Tell US, explain to US




        Anapol Schwartz | Attorneys at Law   www.anapolschwartz.com
Involve the Audience
• Emotionally Hook Them
• Freeze Effect at the Moment of Impact
• Give them time to focus
    - Michael Ammar, Magician




         Anapol Schwartz | Attorneys at Law   www.anapolschwartz.com
Juan Tamariz :
The Five Points in Magic




Eyes, Hands, Body, Voice, & Feet

Eyes                                      Controlling Focus                         Hand Dont’s:
•   Invisible Threads                     •   “If you want the audience [jury] to   •   Fiddle
•   Headlights                                look at you, look at them”            •   Clutch
•   Always Contact for Complete Thought   •   “If you want the them to look at      •   Scratch
•   Don’t be creepy                           something look at it yourself”        •   Point
                                          •   Timing: Allow time for focus/shift    •   Wring or Rub
                                                   -John Ramsay, Magician

Voice
•   Inflection                             Body and Feet                             Hand Do’s:
    - Rising                              •   Newspaper Rule:                       •   Empty and still
    - Falling
                                          •   45 degrees                            •   Use of full arms
    - Sustained
                                                                                    •   Thumb and Middle “Okay”
•   Tone
•   Volume




             Anapol Schwartz | Attorneys at Law                                                          www.anapolschwartz.com

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Magic Of Advocacy

  • 1. The Magic of Advocacy Mark J. LeWinter, Esq & Magician Anapol Schwartz | Attorneys at Law
  • 2. If the jury is bored………… You are boring!!!!!! Anapol Schwartz | Attorneys at Law www.anapolschwartz.com
  • 3. Houdini, Miller and Darrow What do they have in common? Anapol Schwartz | Attorneys at Law www.anapolschwartz.com
  • 4. Theme “A play is what it spends the most time being about” - David Ball on Damages Anapol Schwartz | Attorneys at Law www.anapolschwartz.com
  • 5. KISS REVISITED Keep It Slogan Simple - Michael Ammar, Magician Anapol Schwartz | Attorneys at Law www.anapolschwartz.com
  • 6. Arthur Miller First Step: What’s the play about? Not surface plot: Essence Second Step: Single Sentence Often 3 or 4 months Third Step: Keep Sentence Visible At all times when considering dialog, every action, the sets , the props everything would build on that essence. Anapol Schwartz | Attorneys at Law www.anapolschwartz.com
  • 7. Screenwriter Advice “Close your scripts. Watch the play.” Anapol Schwartz | Attorneys at Law www.anapolschwartz.com
  • 8. Wordsmiths are Overrated: Communication Impact 7% is content 38% is tone, inflection and volume 55% body language, facial expression, eyes Anapol Schwartz | Attorneys at Law www.anapolschwartz.com
  • 9. Choice is Yours! Focus 100% of your effort on what accounts for 7% of communication in the courtroom. OR Focus at least 50% of your effort on what accounts for 93% of communication! Anapol Schwartz | Attorneys at Law www.anapolschwartz.com
  • 10. The 93% Factor Explains why we can’t predict how things will “go in” Anapol Schwartz | Attorneys at Law www.anapolschwartz.com
  • 11. Persuasive & Compelling Advocacy Technique and Tips Anapol Schwartz | Attorneys at Law www.anapolschwartz.com
  • 12. Jury Retention 90 80 3 hours 70 72 hours 60 50 40 30 20 10 0 Telling Showing Telling and Showing Anapol Schwartz | Attorneys at Law www.anapolschwartz.com
  • 13. PowerPoint Poisoning • Overuse • TMI (Too Much Information) • Focus: You or the PowerPoint Anapol Schwartz | Attorneys at Law www.anapolschwartz.com
  • 14. Don’t Objectify Jury • Tell the jury, explain to the jury Or • Tell US, explain to US Anapol Schwartz | Attorneys at Law www.anapolschwartz.com
  • 15. Involve the Audience • Emotionally Hook Them • Freeze Effect at the Moment of Impact • Give them time to focus - Michael Ammar, Magician Anapol Schwartz | Attorneys at Law www.anapolschwartz.com
  • 16. Juan Tamariz : The Five Points in Magic Eyes, Hands, Body, Voice, & Feet Eyes Controlling Focus Hand Dont’s: • Invisible Threads • “If you want the audience [jury] to • Fiddle • Headlights look at you, look at them” • Clutch • Always Contact for Complete Thought • “If you want the them to look at • Scratch • Don’t be creepy something look at it yourself” • Point • Timing: Allow time for focus/shift • Wring or Rub -John Ramsay, Magician Voice • Inflection Body and Feet Hand Do’s: - Rising • Newspaper Rule: • Empty and still - Falling • 45 degrees • Use of full arms - Sustained • Thumb and Middle “Okay” • Tone • Volume Anapol Schwartz | Attorneys at Law www.anapolschwartz.com