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The analysis revealed three high level factors that may need to be aligned in order to
ensure optimised value creation of BOP ventures. These three factors are BOP strategy,
partnerships, and products & services development. It is also confirmed that neither BOP
strategy nor partnerships nor products/service development can be synthesised
independently from the rest. There is a delicate balance and interaction between the three
where all three are interdependent and mutually influence each other.
Published in the Proceedings of the International Conference on Impact of
Base of the Pyramid Ventures, Delft, The Netherlands, 16 - 18 November, 2009.