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@amyoutloud
Amy Smythe Harris
        • Broker Associates, GRI, CRS, E-Pro,
          GREEN,SFR, TRLP
        • HAR & TAR Instructor/Train the Trainer-6
          years
        • HAR Director 2009 & 2011
        • NextGen Advisory Group
        • TAR Professional Development &
          Professional Standards 2009 &
          Technology for 2010
        • TAR Technology Chair for 2011
        • NAR Communications Committee for
          2010 & 2011
        • NAR YPN 2010
        • WCR Montgomery Co. Tech. Chair
Objectives
• What is Twitter
• How to use Twitter
• Why important for future business in RE
What is twitter?

• Twitter is a real-time information network
  that connects you to the latest information
  about what you find interesting. Simply
  find the public streams you find most
  compelling and follow the conversations
Why should I use twitter?
Relevant & real-time information
Ability to engage your audience
Branding & Reputation
Search Engine Optimization
Research
Drive traffic to your website/videos/other
 social media outlets
Twitter in Plain English
Twitter Best Practices
Engage with your followers and follow
 others
Relevant tweets matter
You get what you give
The more you participate, the more you
 will gain
Reference others, use hash tags, and
 shorten URL‟s
Let’s get started:
                     http://twitter.com




                               Sign up here
Set-up tips:
 Choose a professional/appropriate
  username
 Complete all of your bio, especially
  location
 Add a photo or logo
 Customize background for better branding
  & consistency
 Locking your account limits your visibility
  severely
Using Twitter:
 Cannot go over 140 characters
 Make sure you‟re providing value to your
  followers (i.e. don‟t just Tweet about
  what/where you‟re eating!)
 It‟s ok to not be so corporate (casual
  works!)
 “Listen” to familiarize yourself first
Twitter Settings:
Twitter Settings:
Twitter Settings:
Twitter Settings:
Twitter Settings:
Twitter Settings:
Twitter Settings:
Twitter Settings:
Following & Un-following:
 Use “Find People” feature to search for specific
  people
 Who to follow gives suggestions of peeps
 Click “Follow” button under profile photo to
  receive user‟s updates
 DO NOT AUTO-DM new followers (poor taste)
 Un-follow users by following prompts
  underneath their profile photo
 Block spammers on right hand side of page on
  their profile
Interacting:
“@” replies - updates that begin with
 @username used to publicly reply to a
 friend/follower
“@” mentions - updates with
 @username used anywhere in the post
Direct message (DM) - private message
 to a mutual follower (must be following
 you)
Twitter Speak:
   OH - Overheard
   RT - Retweet
   FTW - For The Win!
   BTW - By the way
   IMHO - In My Honest/Humble Opinion
   LMK -Let Me Know
   NSFW - Not Safe For Work
   IRL
Hash Tags:
Insert a „#‟ before a phrase (I.e.
 #360mce)
 Allows all Tweets with hashtag to be
   consolidated in searches
 Great for events, chats/discussions,
   and memes
Chats & Memes:
 Chats - streaming conversations
  between interested Tweeters about
  specific topics using a hashtag (I.e.
  #journchat, #editorchat)
 Memes - Temporary/Periodical Trends
  on Twitter/Web (I.e. #followfriday)
Mobile Twitter:
 Tweet from your cell & smart phones
 Use SMS text messaging, mobile
  browsers, or mobile apps
 Receive SMS messages for DMs sent
  to you and for updates from certain
  people you follow
Mobile Twitter:
   Tweetie
   Twitter app
   Hootsuite app
   Tweetdeck app
   Twittelator app
   Echofon
Twitter & Text Messages:
 Text 40404 to send DMs and post
  updates to your timeline via SMS
 Turn your device updates on and go to
  a user‟s profile (select appropriate
  options underneath their profile photo)
  to have their updates sent as an SMS
  text message
Twitter Tips
 Find application you like to read your
  Tweets
     Hootsuite
     Tweetdeck
   Tweetspinner
   Twitter Counter
   Google Twitter backgrounds-tons
   Useqwitter
Follow
      @amyoutloud

Slideshare.net/amysharris

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Amy twitter 101 full slides

  • 2. Amy Smythe Harris • Broker Associates, GRI, CRS, E-Pro, GREEN,SFR, TRLP • HAR & TAR Instructor/Train the Trainer-6 years • HAR Director 2009 & 2011 • NextGen Advisory Group • TAR Professional Development & Professional Standards 2009 & Technology for 2010 • TAR Technology Chair for 2011 • NAR Communications Committee for 2010 & 2011 • NAR YPN 2010 • WCR Montgomery Co. Tech. Chair
  • 3. Objectives • What is Twitter • How to use Twitter • Why important for future business in RE
  • 4. What is twitter? • Twitter is a real-time information network that connects you to the latest information about what you find interesting. Simply find the public streams you find most compelling and follow the conversations
  • 5. Why should I use twitter? Relevant & real-time information Ability to engage your audience Branding & Reputation Search Engine Optimization Research Drive traffic to your website/videos/other social media outlets
  • 7. Twitter Best Practices Engage with your followers and follow others Relevant tweets matter You get what you give The more you participate, the more you will gain Reference others, use hash tags, and shorten URL‟s
  • 8. Let’s get started: http://twitter.com Sign up here
  • 9. Set-up tips:  Choose a professional/appropriate username  Complete all of your bio, especially location  Add a photo or logo  Customize background for better branding & consistency  Locking your account limits your visibility severely
  • 10. Using Twitter:  Cannot go over 140 characters  Make sure you‟re providing value to your followers (i.e. don‟t just Tweet about what/where you‟re eating!)  It‟s ok to not be so corporate (casual works!)  “Listen” to familiarize yourself first
  • 19. Following & Un-following:  Use “Find People” feature to search for specific people  Who to follow gives suggestions of peeps  Click “Follow” button under profile photo to receive user‟s updates  DO NOT AUTO-DM new followers (poor taste)  Un-follow users by following prompts underneath their profile photo  Block spammers on right hand side of page on their profile
  • 20. Interacting: “@” replies - updates that begin with @username used to publicly reply to a friend/follower “@” mentions - updates with @username used anywhere in the post Direct message (DM) - private message to a mutual follower (must be following you)
  • 21. Twitter Speak:  OH - Overheard  RT - Retweet  FTW - For The Win!  BTW - By the way  IMHO - In My Honest/Humble Opinion  LMK -Let Me Know  NSFW - Not Safe For Work  IRL
  • 22. Hash Tags: Insert a „#‟ before a phrase (I.e. #360mce) Allows all Tweets with hashtag to be consolidated in searches Great for events, chats/discussions, and memes
  • 23. Chats & Memes:  Chats - streaming conversations between interested Tweeters about specific topics using a hashtag (I.e. #journchat, #editorchat)  Memes - Temporary/Periodical Trends on Twitter/Web (I.e. #followfriday)
  • 24. Mobile Twitter:  Tweet from your cell & smart phones  Use SMS text messaging, mobile browsers, or mobile apps  Receive SMS messages for DMs sent to you and for updates from certain people you follow
  • 25. Mobile Twitter:  Tweetie  Twitter app  Hootsuite app  Tweetdeck app  Twittelator app  Echofon
  • 26. Twitter & Text Messages:  Text 40404 to send DMs and post updates to your timeline via SMS  Turn your device updates on and go to a user‟s profile (select appropriate options underneath their profile photo) to have their updates sent as an SMS text message
  • 27. Twitter Tips  Find application you like to read your Tweets  Hootsuite  Tweetdeck  Tweetspinner  Twitter Counter  Google Twitter backgrounds-tons  Useqwitter
  • 28. Follow @amyoutloud Slideshare.net/amysharris