1. Social Media Predictions for
2013-2014
Presented by
Aakash Kohli www.aakashkohli.info
Harnek Singh www.harnek.info
Jyoti Aggarwal www.jyotiaggarwal.com
Sohel Taiyab Golwalla www.sohelgolwala.com
Amritava Deb Roy www.amritava.in

2. Social media marketing becomes a
business-critical activity
Despite larger brands’ excitable In 2013, that’s going to change.
Over the past five years, we have embrace of social media We think small businesses will
witnessed small business networks like Facebook, Twitter, approach social media marketing
attitudes toward social media LinkedIn, and Pinterest, most as a business-critical, daily
evolve from dismissive passivity small businesses have been slow activity and, consequently, start
to cautious curiosity. to include social in their seeing the value these channels
marketing mix. bring to their businesses.

3. Social Media engagement will
become Visual
Visual • There’s a big appetite for visual stories
and brands that combine images with
engagement content in innovative ways will see
user engagement spike.
will be the key
• Facebook posts with photos are “Liked” twice as much as
text-only posts
• Videos posted on Facebook are shared 12 times more than
Facts links and text-only posts
• Photo & video posts on Pinterest are referring more traffic
than Google+, Twitter, and LinkedIn
• Pinterest users are following more brands than on Facebook
and Twitter

4. LinkedIn keeps getting bigger
LinkedIn gets more updates and people regularly update posts.
Google & Twitter get cozy
Google and Twitter will start integrating more in an attempt to put more
pressure on Facebook.
Majority of Twitter accounts are public and Facebook users all usually have
some privacy controls on their accounts
Integration of Google and Twitter will be search friendly

5. Content marketing will play an
even bigger role in 2013
Content was a driving force for many businesses in 2012, because when you give
people something that’s valuable, you help build a relationship that means people
will be much more likely to pay attention to your organization in the future
Information that’s fun or helpful (or both!) is what people share and link to,
whether they find that engaging content on a blog, a social media network, or in an
email. And that’s important for search, too– Google automatically looks for the
best, most useful information on any topic and puts it at the top of search results.
You can expect unique and engaging content to continue as the number one way
for small businesses and organizations to build relationships with their audiences
and attract new customers or supporters.

6. Integration of E-Commerce and Social
Media
The recent trend in e-commerce have empowered consumers to a great extent.
The world of consumers is ready to witness a ‘Big Shift’ in years to come. Customer
Relationship Management (CRM) emerged in part to cope with the growing power
of customers, but the concept of Vendor Relationship Management (VRM) is ready
to flip this equation and anticipates that customers will increasingly take the lead in
managing their vendors.
Social media has been a great venue for consumers because of its integrated
communication features and potential ecommerce features. But even
Facebook has not been able to integrate e-commerce options in it to the fullest
extent. Neither do Twitter and LinkedIn have any ecommerce options. This will
change in years to come.

7. The New and Advanced Facebook
By 2013, we can expect Facebook to offer a premium version of Facebook
Pages. The premium version will include advanced analytics tools that will
enable marketers to attain greater insight around specific fan segments like
top commenter, customer or new fan base. Facebook have already acquired
Threadsy (an analytics tool) for this purpose
With embedded e-commerce features, customers will have the option to log in
and pay for their purchases through their Facebook account. Self-pay
commerce apps like Square and GoPayment are already being used and will
find extended usage of such apps in days to come.
The other area that will see huge changes is content creation and updating.
Marketers will soon have the ability, through automation, to get suggestions
for Page updates based on how Facebook users have been reacting to a Page’s
previous posts.

8. Slide Share- The fastest growing
Social Network
According to Joe Pulizzi, founder of the Content Marketing Institute, author
of Managing Content Marketing and co-author of Get Content, Get Customers,
by 2013, Slide share will be the fastest growing social network. Facebook and
LinkedIn will be forced to launch their content creation strategies in order to
drive further engagement .

9. Google + (A MUST?)
Google+ will soon be a “must use” service as it becomes the central hub for
managing your “official” online public presence in the eyes of Google.
Google will continue to roll services and products under the Google+ umbrella
thereby forcing businesses to use it if they wish to get the advantages that
Google+ offers.
It will soon be the sole place to manage your local business presence within
the Google ecosystem

10. INSTAGRAM will get BIGGER (?)
According to a research from ‘The Social
Habit’, it is expected that by 2013, social
media users will increase their INSTAGRAM
usage at a rate higher than any other social
network
The ease of usage will lower the barrier of
content creation and contribute towards its
enhanced popularity.
Google+ will soon be a “must use” service as
it becomes the central hub for managing your
“official” online public presence in the eyes of
Google.

11. Podcasters Will Double in Number
According to Michael Stelzner, founder and CEO of Social Media Examiner and
author of the booksLaunch and Writing White Papers, with more than 1 billion
smart phone users and hundred of millions more coming in 2013, the
consumer demand for quality on-demand talk in the form of podcasts will
grow enormously in 2013.

12. References
• http://blogs.constantcontact.com/product-
blogs/social-media-marketing/social-media-
predictions-for-2013/
• http://www.socialmediaexaminer.com/social-
media-predictions-2013/