1. Poster Planning and Production

3. One or a number of images introducing the main character(s) and/or setting(s)

4. An unusual image, usually distorted or unconventional in that they will be discoloured or in the distance

5. The title is the main feature of the posters

6. Ratings and titles the film may have won are exaggerated to sell the film

7. Production and cinematography information in small, usually at the bottom

8. A tagline creates an enigma, usually accompanies the title

9. The main actor’s name is usually at the top, to sell it to fans and provide more informationPlanning and production of posters (Ancillary)

10. First Draft The still from the film introduces the character, and the setting. Title in a simple font, to let the photo do the talking. It is very dark and the torch stands out because it is a strong signifier of horror and mystery Production information, letting the audience know who produced the film- MAJOR convention of a film poster.

11. Changes Although my initial idea was to keep the poster simple to be enigmatic and let the darkness signify the genre, I realised it didn’t look professional at all as it was too simple and didn’t really involve any important conventions. From now, I decided to add two pictures and put the title between, that way the character and scene is still introduced, but none of the stills are cut off. I will also involve rating and actor’s names, in order to make the poster look more like a real media product. I will keep the still I have chosen originally, because I feel it is very effective

12. Draft 2 I now have a tagline, as I didn’t before. Although this was intentional, I decided it does look more professional with it. I changed the font to something ‘creepier’ to accompany the genre. I chose the tagline because people do often feel like they are being watch through paranoia and imagination. The direct pronoun ‘you’re’ appeals to the audience because it makes them think about what would happen if they were in fact being watched, creating curiosity about what happens when the person in the film is possibly being watched. The verb ‘watched’ is a very conventional word connoting a haunting. I used two different stills that I feel work well together, as before and after shots. Both include the torch as the main subject, again connoting horror and mystery like the last poster. I kept the same production information, however I feel it isn’t detailed enough but it covers everything.

14. production company information

15. winner of awards