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Principles Of Marketing 1

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1st chapter notes of principal of MRAKETING

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Marketing: Managing Profitable Customer Relationships Lecture # 1 26-09-2010
What is Marketing? ,[object Object],[object Object],[object Object],[object Object]
Marketing Defined ,[object Object],[object Object],[object Object]
The Marketing Process
The Marketing Process Build profitable relationships and Create customer delight Design a customer driven marketing strategy Capture value from customers to create profits and customer quality Construct a marketing program that delivers superior value Understand the market place and Customer needs and wants
1. Understanding the Marketplace and Consumer Needs
Core Customer and Marketplace Concepts ,[object Object],[object Object],[object Object],[object Object],[object Object]
Needs, Wants, and Demands ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Needs, Wants, and Demands ,[object Object],[object Object],[object Object]
Marketing Offers ,[object Object],[object Object],[object Object]
Customer Value and Satisfaction ,[object Object],[object Object],[object Object]
Markets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Exchange, Transactions, and Relationships ,[object Object],[object Object],[object Object],[object Object]
2. Designing a Customer Driven Marketing Strategy
Marketing Management ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Marketing Management Orientations ,[object Object],[object Object],[object Object]
Marketing Management Orientations ,[object Object],[object Object],[object Object],[object Object]
Marketing Management Orientations ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Management Orientations ,[object Object],[object Object],[object Object],[object Object]
Marketing Concept ,[object Object],[object Object]
Marketing Concept ,[object Object],[object Object],[object Object]
Marketing Concept ,[object Object],[object Object],“ The Customer is King”
Marketing Management Orientations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Management Orientations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Preparing a Marketing Plan and Program
 
Building Customer Relationships
CRM ,[object Object],[object Object]
CRM ,[object Object],[object Object]
Capturing Value from Customers
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Creating Customer Loyalty and Retention
CRM ,[object Object],[object Object],[object Object],[object Object],[object Object]
CRM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The New Marketing Landscape ,[object Object],[object Object]
Marketing Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Principles Of Marketing 1