Making Twitter work for you
part 1-an introduction!
• With Alex Hartley @alexharteco
• @GCDA_UK offices 2013
Aim of the Session
By the end of this session you will be able to:
• describe what Twitter is
• be able to set up an accou...
Intro’s please!
• Me
• My experience with
marketing, running
workshops and social
media
• You
• Where are you from,
why ar...
Agenda
• In this session we will cover:
What is Twitter, why have an account, how is it useful & why it is
a bit like rive...
What is Twitter anyway?
Twitter is an information network made up
of 140-character messages called Tweets.
It's an easy wa...
Why have an account?
• You claim your brand “space” on the web
• News breaks first on twitter before anywhere else
• In an...
How is it useful?
• Twitter contains
information you will
find valuable as you
choose who to follow
• Messages from users
...
Chris Brogan says, “Most people who see Twitter the first time
either flat-out ‘get it,’ or they say, ‘why bother?’
Here’s...
So, what Are You Going To Get?
“What’s in it for me?” is not
the best attitude for Twitter or
business, maybe instead thin...
General stuff you do with TwitterUse
Twitter?
• Generating TRAFFIC to
your website
• BRANDING your company
and products
• ...
Why Twitter Works For Small Organisations
•Higher customer loyalty/number of visits
•Higher rate of spending
•Frequent cus...
How Twitter Works For Small Biz
Local angle
Social media’s greatest power is targeted &
local
Mega-brand vrs local in a pe...
How Twitter Actually Works-theory
• When you follow people on Twitter you see their tweets i.e
what they written or they a...
Tweeting 101
• Once you're ready to begin authoring your own messages,
consider mentioning other users by their Twitter us...
Twitter lingo
• Remember only 140
Characters- Less is more
• @ Reply messages
• #hashtags- Unique
identifiers Ex: #Tech12
...
Your turn!
• Pair up with someone
• Preferably with 1 person
who has a Twitter
account, 1 person who
has not
• Go to Twitt...
Setting Up Your Account
• Name – Real name 20 Char, displayed on
profile. User Allowed 15 Characters for
@(Handle) but les...
To do later...
• Add your own photo/ logo
• Change the background/ colour
• Tweak your bio to include relevant hashtags so...
• One more branding opportunity.
• Choose a picture of logo that represents your business
• I think people like to know wh...
Editing your profile
• There are a few ways you can edit your profile:
From the Profile tab in your Settings
• From your p...
Colors
Backgrounds
• Profile-> Settings->
Design
• Twitter Themes
• Colors
• Pictures
• Sites offering fun
free backgrounds
Walk through of a Twitter home page
Who to follow?
• Lists!
• “Who to Follow”
• Similar to you
• People who follow you
• Fun- Celebs, sports stars,
etc...
• P...
Who to follow- Discover Page
Find Friends
Follow trends
Who to Follow
What do they offer you
by following them?
No bio, location,
low # of tweets or
followers
are good signs this may
be a “bot...
Tips
• IF YOU FOLLOW PEOPLE, SOMETIMES THEY WILL FOLLOW YOU BACK!
• It is really quick There is lots of information out th...
How to Make Twitter Useful
• Take the accounts you follow and create a list
Click Follow
Click Here
Click Add to
List
Twitter Lists
If you don’t have existing lists, click “Create a List” and add your new follow otherwise
click on an existing one to add
Followers can fit into more than one of your lists so add them to multiple ones if it
applies.
Time to do something again- 1st tweet!
• Time to start to converse with the Twitterspere!
• What do you want to say-someth...
Keywords and search-human fueled
Google!
For any part of your business it is important to know what keywords or words
rela...
Hashtags #
Think of hashtags as the theme of your Tweet.
Users can then click on a hashtag to see other
similarly-themed t...
It’s Another Way to Get People To Your
Other Social Sites… Examples Being
Announce You
Posted a Photo
Album on
Facebook
Re...
Follower battle
• Divide in to 2 teams
• Choose an account that does currently have
any followers
• First one closest to 5...
Posting Pictures
• People love to comment on pictures so it’s a
great way to increase engagement.
• Fun way to share info ...
Picture Apps-not just directly from
your device
• Twitpic, Lockerz or Yfrog
• Twitter: Share photos on Twitter by includin...
Twitter Tools-maybe in part 2…
• Tweetdeck/Hootsuite
• CoTweet or Hootsuite Pro for multiple admins
• Bit.ly (tracking lin...
Remember to Rock it!
• DID WE COVER EVERYTHING QUIZ-5 mins
• Be creative, attention-grabbing bio
• Post consistent and qua...
Making twitter work for you part 1-2014-UK focused-social enterprise, coops, small org's & business focused
Making twitter work for you part 1-2014-UK focused-social enterprise, coops, small org's & business focused
Making twitter work for you part 1-2014-UK focused-social enterprise, coops, small org's & business focused
Making twitter work for you part 1-2014-UK focused-social enterprise, coops, small org's & business focused
Upcoming SlideShare
Loading in...5
×

Making twitter work for you part 1-2014-UK focused-social enterprise, coops, small org's & business focused

82

Published on

What is Twitter, what is it good for and how can it be useful in your day to day working. By the end of the session you will be able to describe what Twitter is, be able to set up an account & follow people, know how to use the list function plus know the difference between @ # #ff & RT!

And…
know why doing any of the above is worth doing!

Published in: Social Media, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
82
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Making twitter work for you part 1-2014-UK focused-social enterprise, coops, small org's & business focused

  1. 1. Making Twitter work for you part 1-an introduction! • With Alex Hartley @alexharteco • @GCDA_UK offices 2013
  2. 2. Aim of the Session By the end of this session you will be able to: • describe what Twitter is • be able to set up an account & follow people • know how to use the list function • Know the difference between @ # #ff & RT! And… • know why doing any of the above is worth doing!
  3. 3. Intro’s please! • Me • My experience with marketing, running workshops and social media • You • Where are you from, why are you here today, what do you know about twitter and what do you want to get from the session
  4. 4. Agenda • In this session we will cover: What is Twitter, why have an account, how is it useful & why it is a bit like river A point about good practice regards activity & results General things you can do with it Why and how it can work for small organisations
  5. 5. What is Twitter anyway? Twitter is an information network made up of 140-character messages called Tweets. It's an easy way to discover the latest news related to subjects you care about.
  6. 6. Why have an account? • You claim your brand “space” on the web • News breaks first on twitter before anywhere else • In an emergency/danger it’s the easiest way to stay current with the situation and read what’s going on • Ability to create a news feed for what’s important to you be it sports, politics, weather, etc • LET ALONE ANY POTENTIAL BENEFITS FOR YOUR PROJECT/ CAREER/ORGANSIATION/ BUSINESS!
  7. 7. How is it useful? • Twitter contains information you will find valuable as you choose who to follow • Messages from users you follow will show up on your home page for you to read • You can discover news as it’s happening, learn more about topics that are important to you, and get the inside scoop in real time.
  8. 8. Chris Brogan says, “Most people who see Twitter the first time either flat-out ‘get it,’ or they say, ‘why bother?’ Here’s what people miss. They believe one should read every single update that rolls across your screen of choice. Don’t. Just let it roll past like a stream.” Who? You may say but he has 255k + followers-they cannot all be dummy accounts! http://www.copyblogger.com/grow-business-twitter/ Insight • What do you think?
  9. 9. So, what Are You Going To Get? “What’s in it for me?” is not the best attitude for Twitter or business, maybe instead think in terms of what do you have to give, offer or share. People will remember you for what you know and what you share without charging them. Draw people into your circle by offering valuable information about the things they want to know. “What’s in it for me?”
  10. 10. General stuff you do with TwitterUse Twitter? • Generating TRAFFIC to your website • BRANDING your company and products • LISTENING to what is being said about your company or industry • PROMOTE & SHARE your blog content, special offers, events & more • REACH new people daily • Share and get the latest NEWS • NETWORKING with others who share your passion
  11. 11. Why Twitter Works For Small Organisations •Higher customer loyalty/number of visits •Higher rate of spending •Frequent customer connection •A channel for customer service •Emotional connection to the brand •Source for new product ideas and stakeholder/ customer polling •Great way to network & find affiliate businesses •Brand Monitoring, Competition Monitoring In the UK Twitter has 15 million users according to Twitter September 2013!!!
  12. 12. How Twitter Works For Small Biz Local angle Social media’s greatest power is targeted & local Mega-brand vrs local in a personal way Starbucks vrs @SEcoffeelounge… @LizEarle vrs @BareSknBeauty in Greenwich Discussion in pairs activity How do you think being on Twitter could benefit them? My Local Angle Experience: While on Twitter after just setting up GCDA_UK I saw a tweet from a local food business that had competed some training at GCDA. The owner seemed pretty friendly and exchanged a few tweets with him- one where he praised the training from us. The next week I wanted to go out to dinner locally. It was a no brainer. I went to check out @saigonstreat tasty Vietnamese food!
  13. 13. How Twitter Actually Works-theory • When you follow people on Twitter you see their tweets i.e what they written or they are RT-ing i.e what someone else has written • When people follow you, they see your tweets • A Tweet containing @youruser is a Mention • RT (ReTweet) someone and everyone following you sees it just like you tweeted it • When a tweet starts with @anyname only you, @anyname, and anyone following both of you will see it. • On occasion when the RTer wants everyone to see the mention, it will look like .@ because the character in front makes it visible to everyone
  14. 14. Tweeting 101 • Once you're ready to begin authoring your own messages, consider mentioning other users by their Twitter username (preceded by the @ sign) in your Tweets. This can help you think of what to write, will draw more eyes to your message, and can even start a new conversation. • Try posting a message mentioning a celebrity or person you admire – they often respond to fans. You’ll see their response on your Mentions tab. Tip: Can’t think of anything to write? You don't have to. The real magic lies in your reading of content on Twitter. • As you become more engaged on Twitter, others will begin to find and follow you. Once you're familiar with Twitter basics, consider exploring the site’s more advanced features: direct messages, and favourites. Learn how to include images or videos in your Tweets, or consider connecting your Twitter account to your blog, Facebook, or website. Tip: The best way to gain followers on Twitter is to regularly engage and contribute in a meaningful way
  15. 15. Twitter lingo • Remember only 140 Characters- Less is more • @ Reply messages • #hashtags- Unique identifiers Ex: #Tech12 • RT- Re-Tweeting messages • DM- Direct Messages Activity- have a 5 min read of the handout page 4 & 5
  16. 16. Your turn! • Pair up with someone • Preferably with 1 person who has a Twitter account, 1 person who has not • Go to Twitter.com and follow the instructions for setting up an account • Ask me for assistance if and when!
  17. 17. Setting Up Your Account • Name – Real name 20 Char, displayed on profile. User Allowed 15 Characters for @(Handle) but less is better if you can do it without sacrificing brand recognition & that includes your own • Location – be sure to add where you’re at. more apt to follow people in the local region. • Add a short bio about you or your business. Give them a reason to be interested in you. Describe the benefits of your business & express your business personality. Allowed 160 characters to get it all in. http://socialmediadiyworkshop.com/2010/05/write-a-great-twitter-bio/ Good Step By Step Instructions:
  18. 18. To do later... • Add your own photo/ logo • Change the background/ colour • Tweak your bio to include relevant hashtags so people can discover you-not just from what you tweet! THIS IS IMPORTANT!!
  19. 19. • One more branding opportunity. • Choose a picture of logo that represents your business • I think people like to know who they’re “talking” to and is better for engagement. http://www.makeuseof.com/tag/create-twitter-background-photoshop/ Pictures & Profile Page Avatar Size: Must be larger than 48K but less than 700k, a Square picture and 73 x 73 pixels formats the best. Background: A custom Twitter background is only visible when someone visits your Profile page. Having a professional looking background lends credibility but won’t be highly Visible so I wouldn’t sweat it too much. Using Photoshop find an image or put one together to upload. Create it with 2560px width x 1600px height Sidebar Left: Many accounts take advantage of the sidebar real estate, if you want to also, a good size to stick to is 235px (w) and 700px (h) Avatar or Picture Seen With All of Your Tweets
  20. 20. Editing your profile • There are a few ways you can edit your profile: From the Profile tab in your Settings • From your profile page -- just click the Edit profile button underneath your profile information and edit any text directly inline or drag and drop photos into the profile photo and header sections.
  21. 21. Colors
  22. 22. Backgrounds • Profile-> Settings-> Design • Twitter Themes • Colors • Pictures • Sites offering fun free backgrounds
  23. 23. Walk through of a Twitter home page
  24. 24. Who to follow? • Lists! • “Who to Follow” • Similar to you • People who follow you • Fun- Celebs, sports stars, etc... • Professional- experts, industry colleagues, contacts, coworkers, companies, affiliates who can refer people to you!
  25. 25. Who to follow- Discover Page Find Friends Follow trends Who to Follow
  26. 26. What do they offer you by following them? No bio, location, low # of tweets or followers are good signs this may be a “bot” or bad follow You Don’t Have to Follow Everyone that follows you…. asdfjbakjfkajhfkahfkja f asdfjbdsjhfkjadbcjdbcm nbcmzbcxmnzxbcmzbc mzmzbcmzbcmzbcakahf kjaf sdhfksdfkaksjd A low number of tweets, low Follow to follower count are Probably bad follows. Be sure to include your location and good info & links in your bio
  27. 27. Tips • IF YOU FOLLOW PEOPLE, SOMETIMES THEY WILL FOLLOW YOU BACK! • It is really quick There is lots of information out there, so you really need to be useful, or be very funny. • Don’t spam or oversell, as that’s the first thing to turn people away. • And I would be careful tweeting too much about your kids, cats and personal issues. And, you probably shouldn’t tweet when drunk either ;-s Yes, twitter can seriously damage your carefully build reputation in one tweet … • I spend about 30 – 60 minutes per day on twitter: a quick scan during breakfast and lunch time, and after 4.30pm. I have to confess that I tweet often in the evening, even in queues or waiting for a bus or even watching the TV! with a smartphone it’s easy to continue to tweet and stay in contact.
  28. 28. How to Make Twitter Useful • Take the accounts you follow and create a list Click Follow Click Here Click Add to List
  29. 29. Twitter Lists
  30. 30. If you don’t have existing lists, click “Create a List” and add your new follow otherwise click on an existing one to add
  31. 31. Followers can fit into more than one of your lists so add them to multiple ones if it applies.
  32. 32. Time to do something again- 1st tweet! • Time to start to converse with the Twitterspere! • What do you want to say-something about how you are feeling, where you are or what you hope to be tweeting and talking about? • How to start tweeting: • People who are interested in what you have to say may follow you and they’ll see all the Tweets you share with them. • BUILD A VOICE: Retweet, reply, react • Use existing information (other people's Tweets) on Twitter to find your own voice and show others what you care about. Retweet messages you've found and love, or @reply with your reaction to a Tweet you find interesting. • Tip: If you're a new user, others are more likely to find your messages if they are Retweets or @replies.
  33. 33. Keywords and search-human fueled Google! For any part of your business it is important to know what keywords or words related to your business drive people that are searching to your website and other business connections. Ask your webmaster for a list of keywords associated with your website Keywords are “Key” for a reason. Give yours some thought from a whole web perspective not just Twitter. Take those Keywords and think of Twitter as your “Conversation Search Engine”. Use search.twitter.com
  34. 34. Hashtags # Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly-themed tweets and find yours in search. {business.twitter.com/basics/glossary} Use them to follow an event or trending topics Gives a reason to follow what you’re doing Also can be used to invoke #sarcasm
  35. 35. It’s Another Way to Get People To Your Other Social Sites… Examples Being Announce You Posted a Photo Album on Facebook Respond to Check-ins on Foursquare Promote Your Latest Blog Post Tweet out links to good reviews or ask for more Find a Great Site or Article you +1’d? Share it Ask others to Connect with you on Linked In
  36. 36. Follower battle • Divide in to 2 teams • Choose an account that does currently have any followers • First one closest to 5 in 10 mins wins! • GO!!
  37. 37. Posting Pictures • People love to comment on pictures so it’s a great way to increase engagement. • Fun way to share info on your business be it your employees, something new you’ve added or a sunset. Pictures are fun!
  38. 38. Picture Apps-not just directly from your device • Twitpic, Lockerz or Yfrog • Twitter: Share photos on Twitter by including a photo in your text message. It’s simple: just enter the text of your Tweet as you normally would, attach a photo to the message and send to Twitter with AT&T, Verizon Wireless and C Spire Wireless in the US • Instagram: A fun app for SmartPhone users to add funky textures and tones to pictures. Create a business account & link to your Twitter account. Banana Republic does a fantastic job (IMHO)
  39. 39. Twitter Tools-maybe in part 2… • Tweetdeck/Hootsuite • CoTweet or Hootsuite Pro for multiple admins • Bit.ly (tracking links) • Advanced Twitter search • Buffer- to schedule your tweets • Strategy and marketing See you there?!
  40. 40. Remember to Rock it! • DID WE COVER EVERYTHING QUIZ-5 mins • Be creative, attention-grabbing bio • Post consistent and quality content (is King!) • Promote other’s work and mean it • Make a custom twitter background • Have a personality- be you! Thanks for your time today-let’s chat on Twitter! @alexharteco @GCDA_UK Credits
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×