Lightning Talk at Lean Startup Circle SF

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For more material, please see www.alexandercowan.com . This is a 5 minute preview talk I did for an event at the Lean Startup Circle SF on April 17th : http://sanfrancisco.leanstartupcircle.com/ . If you're in B2B and wondering how you can use Design Thinking and Lean Startup to propel your business, then this is the event for you. We'll review the core concepts, a case study, and specific exercises and tools you can apply the minute you walk out the door. You'll...: - Learn how to quickly initiate a rapid improvement loop using design thinking, Lean Startup, customer development, and agile. - See how Alex Cowan learned (the hard way) how to apply these ideas at his startup Leonid Systems. - Apply these ideas through a series of quick exercises you can use as a starting point for using the template we'll review in the talk.

Technology Business

Copyright 2012 Cowan Publishing
CUSTOMERS

Copyright 2012 Cowan Publishing
2007 went out on my own
2008
profitable,
productized
consulting business
2010 software business
2011 scaling!
2013 keep innovating

How do we do this
more efficiently? Are
we implementing best
practices?
How do we improve
service quality? How
do we verify that?
Copyright 2012 Cowan Publishing
IDEATION
Help me integrate and
standardize the
infrastructure. And show
my people how to use it.
Creating accounts is
taking a lot of time/
money. And there are a
lot of mistakes.

Copyright 2012 Cowan Publishing
IDEATION
SERVICE
STANDARDIZATION
& WORKFLOW
SERVICE
DESIGN
PROCESS
AUDIT,
DESIGN
NETWORK
PRINCIPALS
OF OPERATION

Copyright 2012 Cowan Publishing
LEAN-NESS
Immediate,
commercially relevant
customer contact
Discrete,
structured
success criteria
Relevant,
measurable
outcomes

Copyright 2012 Cowan Publishing
LEAN-NESS: SERVICE DESIGN PRACTICE
How do we make
the service better?
How do we know?
Did business
performance
improve?
Customer
satisfaction?
Personas, problem
scenarios, stories
paired with revised
product

Copyright 2012 Cowan Publishing
LEAN-NESS: LOKI PORTALS
Did customers do
more self-care?
Does anyone else
want to buy it?Why?
Why not?
Web portal
updates are
too hard.

Copyright 2012 Cowan Publishing
DESIGN
THINKING
LEAN
STARTUP
CUSTOMER
DEV.
AGILE
direction
personas
user stories
hypothesis (assumptions)
experimental design
roles & team
objectives
working product

Copyright 2012 Cowan Publishing
CONCEPTS AND EXAMPLES
CASE STUDY
PRACTICES AND TOOLS
20
20
20
MIN
MIN
MIN

Copyright 2012 Cowan Publishing
BUY THE BOOK
A practical primer for anyone
wanting to actually implement
today’s best practices in product
development (available online or
at any major retailer)
VISIT THE SITE
Free talks, tutorials, and
resources for product
development and new ventures.
MORE?
ALEX COWAN
AlexanderCowan.com
@cowanSF

Copyright 2012 Cowan Publishing
@cowanSF
alexandercowan.com/blog
acowan@alexandercowan.com
alexandercowan.com/speaking
alexandercowan.com/resources
ALEX COWAN
AlexanderCowan.com
@cowanSF

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Lightning Talk at Lean Startup Circle SF

4. How do we do this more efficiently? Are we implementing best practices? How do we improve service quality? How do we verify that? Copyright 2012 Cowan Publishing IDEATION Help me integrate and standardize the infrastructure. And show my people how to use it. Creating accounts is taking a lot of time/ money. And there are a lot of mistakes.

7. Copyright 2012 Cowan Publishing LEAN-NESS: SERVICE DESIGN PRACTICE How do we make the service better? How do we know? Did business performance improve? Customer satisfaction? Personas, problem scenarios, stories paired with revised product

12. Copyright 2012 Cowan Publishing BUY THE BOOK A practical primer for anyone wanting to actually implement today’s best practices in product development (available online or at any major retailer) VISIT THE SITE Free talks, tutorials, and resources for product development and new ventures. MORE? ALEX COWAN AlexanderCowan.com @cowanSF

Lightning Talk at Lean Startup Circle SF

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