Lightning Talk at Lean Startup Circle SF

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For more material, please see www.alexandercowan.com .

This is a 5 minute preview talk I did for an event at the Lean Startup Circle SF on April 17th : http://sanfrancisco.leanstartupcircle.com/ .

If you're in B2B and wondering how you can use Design Thinking and Lean Startup to propel your business, then this is the event for you. We'll review the core concepts, a case study, and specific exercises and tools you can apply the minute you walk out the door.

You'll...:
- Learn how to quickly initiate a rapid improvement loop using design thinking, Lean Startup, customer development, and agile.
- See how Alex Cowan learned (the hard way) how to apply these ideas at his startup Leonid Systems.
- Apply these ideas through a series of quick exercises you can use as a starting point for using the template we'll review in the talk.

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Lightning Talk at Lean Startup Circle SF

  1. 1. Copyright 2012 Cowan Publishing
  2. 2. Copyright 2012 Cowan PublishingCUSTOMERS
  3. 3. Copyright 2012 Cowan Publishing2007 went out on my own2008profitable,productizedconsulting business2010 software business2011 scaling!2013 keep innovating
  4. 4. How do we do thismore efficiently? Arewe implementing bestpractices?How do we improveservice quality? Howdo we verify that?Copyright 2012 Cowan PublishingIDEATIONHelp me integrate andstandardize theinfrastructure. And showmy people how to use it.Creating accounts istaking a lot of time/money. And there are alot of mistakes.
  5. 5. Copyright 2012 Cowan PublishingIDEATIONSERVICESTANDARDIZATION& WORKFLOWSERVICEDESIGNPROCESSAUDIT,DESIGNNETWORKPRINCIPALSOF OPERATION
  6. 6. Copyright 2012 Cowan PublishingLEAN-NESSImmediate,commercially relevantcustomer contactDiscrete,structuredsuccess criteriaRelevant,measurableoutcomes
  7. 7. Copyright 2012 Cowan PublishingLEAN-NESS: SERVICE DESIGN PRACTICEHow do we makethe service better?How do we know?Did businessperformanceimprove?Customersatisfaction?Personas, problemscenarios, storiespaired with revisedproduct
  8. 8. Copyright 2012 Cowan PublishingLEAN-NESS: LOKI PORTALSDid customers domore self-care?Does anyone elsewant to buy it?Why?Why not?Web portalupdates aretoo hard.
  9. 9. Copyright 2012 Cowan PublishingDESIGNTHINKINGLEANSTARTUPCUSTOMERDEV.AGILEdirectionpersonasuser storieshypothesis (assumptions)experimental designroles & teamobjectivesworking product
  10. 10. Copyright 2012 Cowan Publishing
  11. 11. Copyright 2012 Cowan PublishingCONCEPTS AND EXAMPLESCASE STUDYPRACTICES AND TOOLS202020MINMINMIN
  12. 12. Copyright 2012 Cowan PublishingBUY THE BOOKA practical primer for anyonewanting to actually implementtoday’s best practices in productdevelopment (available online orat any major retailer)VISIT THE SITEFree talks, tutorials, andresources for productdevelopment and new ventures.MORE?ALEX COWANAlexanderCowan.com@cowanSF
  13. 13. Copyright 2012 Cowan Publishing@cowanSFalexandercowan.com/blogacowan@alexandercowan.comalexandercowan.com/speakingalexandercowan.com/resourcesALEX COWANAlexanderCowan.com@cowanSF

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