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Gamificaciò i viralitat en jocs socials
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Gamificaciò i viralitat en jocs socials

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  • 1. Estratègies de gamificació i captació d'usuaris en jocs socials 28-01-2014
  • 2. Albert Abelló COO ilustrum COO ilustrum Eng. Telecos URV & UPC MSc UPC & Aalto University I+d Ericsson Professor Helsinki University of Technology Fundador CallStats.io WebRTC Specialist @albertabello
  • 3. Gami…WAT? @albertabello
  • 4. @albertabello
  • 5. @albertabello
  • 6. “Starting Up” the gaming industry the gaming industry @albertabello
  • 7. AAA Games @albertabello
  • 8. Pay-per-download @albertabello
  • 9. Downloadable Content @albertabello
  • 10. Massively multiplayer online role-playing game (MMORPG) @albertabello
  • 11. i ara? MMO’s i casual F2P! MMO’s i casual F2P! @albertabello
  • 12. @albertabello
  • 13. Cas ilustrum.com Gamificació dels jocs de trivial i el coleccionisme de cromos @albertabello
  • 14. Stress @albertabello
  • 15. Competició @albertabello
  • 16. Logros! @albertabello
  • 17. Levels @albertabello
  • 18. etc. @albertabello
  • 19. Ara ja tinc un joc genial, i el creixement? i el creixement? @albertabello
  • 20. Adquisició Monetització @albertabello
  • 21. Ads @albertabello
  • 22. Viral & retention loop User Try Fun :) Share Invite friends Primera sessió! @albertabello
  • 23. pero com?… @albertabello
  • 24. 1. step-by-step tutorial @albertabello
  • 25. 2. notificacions :) @albertabello
  • 26. 3. ajuda @albertabello
  • 27. 4. feed @albertabello
  • 28. Funciona! @albertabello
  • 29. More info • www.gamasutra.com • www.gamesbrief.com • Serge Versille (Pretty Simple) • Nicholas Lovell • Teut Weidemann (Ubisoft) • Touko Tahkokallio (Supercell) • Horacio Martos (SocialPoint - http://vimeo.com/70760336) • Game Mechanics: Advanced Game Design, Ernest Adams • Design Rules for Free-to-Play Games, Rob Fahey @albertabello
  • 30. Preguntes? albert.abello@ilustrum.com @albertabello

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