Andy La Fond

Greater Chicago Area, Illinois United States

Associate Director, Media & Connections at R/GA

Advertising / Marketing / PR

"The goal is to do business with people who believe what you believe." Simon Sinek said that. So, here's what I believe: Beautiful, evocative, and useful advertising can actually make the world a little better place -- for customers, businesses, and brands. The ideal of marketing communications -- reaching the right person, at the right time, with the right message -- is more achievable now than ever before. Realizing that ideal requires tireless creativity, careful experimentation, and constant discovery. Who you work with is just as important as what you're working on, or how much budget you have. My skills and experience include: Digital marketing; brand / marketing strategy; campa...