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4UNI - Pohjoismaiset arvot & uusi liiketoiminta
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Akseli Huhtanen
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Haastepuheenvuoro 4UNI-joukkueille, Helsinki Think Companylla 10.10.2015.
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4UNI - Pohjoismaiset arvot & uusi liiketoiminta
1.
POHJOISMAISET ARVOT & UUSI LIIKETOIMINTA
2.
LEAN-AJATTELU Tehdään vain se,
mikä on asiakkaalle arvokasta.
3.
KUKA ON ASIAKAS?
MITÄ HÄN ARVOSTAA? Loppuasiakas = ihminen
4.
MIKÄ SIIS ON
ARVO?
5.
MORAALINEN ARVO VS.
ARVOSTUS ARVOSTUKSET ARVOT Satunnaiset mielihalut, kulutusvalinnat, mielipiteet Toimintaa ohjaava, pysyvä, yleistason periaate
6.
ARVON MÄÄRITELMÄ Hyväksytty, pysyvä toiminnan
tapa tai päämäärä
7.
ARVOT SUOMESSA Tasa-arvo Vapaus Luonto Sivistys
8.
ISO KYSYMYS: VOIKO MORAALISILLE ARVOILLE
OLLA TALOUDELLISTA KYSYNTÄÄ?
9.
”UUDEN YRITYKSEN PITÄÄ SELVITTÄÄ,
MILLE ON KYSYNTÄÄ.” Eikä pidä. Kysyntää voi luoda.
10.
ARVOSTA KYSYNNÄKSI MUOTI URHEILULLISUUS VUONNA 1910
11.
ARVOSTA KYSYNNÄKSI MUOTI URHEILULLISUUS VUONNA 2015
12.
Ruokakauppa jos mikä
on arvovapaata. Eikö vaan? Suomen suurin päivittäistavaraketju S- ryhmä on osuuskauppa. Siis puhtaasti arvopohjainen. ARVOSTA KYSYNNÄKSI
13.
TOIMIALAN KYSYNTÄ POHJOISMAISET ARVOT HAASTE ARVOSTA KYSYNNÄKSI
14.
KYSYMYS EI OLE,
MIKÄ ON UUSI NOKIA. Kysymys on, mikä on uusi Fjällräven, Björn Borg tai S- ryhmä.
15.
ARVOIHIN PERUSTUVAA KYSYNTÄÄ ON
MAHDOLLISTA LUODA. TEHKÄÄ SE. KYSYNTÄ HEITTELEHTII. ARVOT PYSYVÄT.
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