1. User Experience Design What?... Why?... & How? Note: Please run the presentation in Slide Show mode. Presentation By:

2. Is your product not attracting enough users even though you have some really cracking features? Is the user’s drop-out rates are high? You feel your product has everything it demands? Your users are not completing the transactions on your site? Your users shifted to your competitor’s product and you are not able to retain them? Copyright © - Redwing Solutions. Do you understand your user’s requirements well?

3. Copyright © - Redwing Solutions. Are you sure… you kept your product’s information architecture and navigation approach communicative and intuitive? Did you worked on your user’s requirements, goals, knowledge, capabilities, cultural factors, memory load, behavior, skill sets, expectations and frustrations? The risk of proposing solutions without even understanding the problem; is that what you are doing? Do you know if your software fulfills its intended purpose?

4. Copyright © - Redwing Solutions. “ Users often judge a system by its interface rather than its functionality. Poor Interface design is the reason why so many products are never being used. ” “ Before there was user experience there was frustrated users, misunderstood requirements, and wasted development efforts.” “ A poorly designed interface is a reason which cause a user to make catastrophic errors.” “ Customers don't always know what they want. “ Methods exist for collecting objective user data and creating strategic and functional requirements prioritized based on frequency and importance. From a user’s perception

5. What is User Experience Design (UXD)? User Experience Design is derived from experience design which relates to the creation of the Information Architecture and Interaction Models which impact a user's perception for a device or system. The scope of the field is directed at affecting all aspects of the user’s interaction with the product: how it is perceived, learned, and used. Copyright © - Redwing Solutions. Creative design, HTMLs, CSS is a part of User Experience design process and is one of the deliverables in the entire DLC.

6. Why User Experience Design? UX strategists can envision great products and help steer a company’s course to ensure the realization of their product vision. User researchers know how to elicit real user requirements and help ensure that companies develop the products their customers need. UX designers create prototypes and write user experience specifications that set clear goals for product implementation and, thus, help engineers to work more effectively and efficiently, saving their company’s development costs and improving time to market. UX process increases the user acceptance which means better commercial value. Well-designed products save companies money on training and technical support and help their people to work much more productively. Copyright © - Redwing Solutions.

7. How we do it? Competition Research & Product Envision We do initial competitor’s research/analysis; understand product goal, business expectations which helps to design a better competitive product. Concept Generation Based on competitive research, business understanding, product specification provided by the client, scenarios and user’s personas/profiles; we generate product features and requirements. Information Architecture (IA) / Prototypes Information architecture is the process for figuring out what you want your site to do and then constructing a blueprint before you dive in and put the things together. It helps us to identify problems well before we start developing it. Copyright © - Redwing Solutions.

8. Navigation Structure “ Intuitive navigation doesn't happen by chance” A web site without a good navigation system is handicapped to a large extent. A good navigation structure can help promote the right pages to the users. Communication Communication plays an important role in interacting with software/applications. To help user understands scenarios and to reduce frustrations, relevant communication plays an important role. Creative Designs Use of right colors, graphics to depict the concept and communication; what we say “Look and feel”. Copyright © - Redwing Solutions.

9. Now about Redwing Solutions… Redwing Solutions is premier company providing quality User experience and Usability services. Our services include Business Analysis, User Analysis and User Experience Designs. At Redwing Solutions, we strive to make your business stand out from behind the crowd. We will work closely with you to make sure your web site / application is how you want it and promotes your business well. If you are not satisfied, we are by your side until you are. That is our client satisfaction guarantee!! Our core team have quality experience in creating the experience of the following portals which are great success in the sub-continent. Like: www.timesjobs.com , www.simplymarry.com , www.magicbricks.com , www.ads2book.com , www.shopping.indiatimes.com , www.studyplaces.com . We also have multi domain expertise. We have designed and developed various mobile applications also. Like: Frenzo ( www.frenzo.in ), Yahoo Messenger, Photomate (a photo blogging application) etc. Copyright © - Redwing Solutions.

10. Contact Us at… Copyright © - Redwing Solutions. Office: REDWING SOLUTIONS A-702, Purva Panorama, Kalena Agrahara, Main Bannerghatta Road, Bangalore – 560076, INDIA Phone: +91.80.41650450 +91.9980555514 Email: [email_address] Website: www.redwingsolutions.com