Some good information

1. What would happen to your
family if you weren’t here?
The Company You Keep®
14624_0911 | SMRU457201CV(Exp.04/01/2012)

2. Let’s consider two families. The only difference
is one family has life insurance and one doesn’t.
Family A Doesn’t Have Life Insurance
Because Dad Had No Insurance
Mom has to go The family needs Because of the
back to work to to move to a less move, the children
cover the family’s expensive home or have to change
expenses. apartment. schools.
How does the loss of one parent affect the rest of the family?
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3. Which family do you think will adjust
more easily to the loss of their father?
Family B Has Life Insurance
Because Dad Had Insurance
Mom doesn’t need
to go back to work, The children continue
The family continues
thanks to the cash to attend the same
to stay in their home.
she received from her school.
husband’s insurance.
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4. Help Protect Your Standard Of Living
Where would you place your family’s standard of living on this diagram?
What keeps your family’s standard of living from rolling “downhill”?
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5. Help Protect Your Standard Of Living
There are factors outside of your
control that can put downward
pressure on your standard of living.
What would happen to your standard
of living if you no longer received an
income?
Life insurance products from New York Life
Insurance Company and its subsidiaries can
provide a “wedge” that will help allow your
family’s standard of living to stay in place no
matter what happens.
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6. Life Insurance Provides That
Backup Plan For Your Family
Two Basic Kinds
Temporary Term Permanent Cash
Value Whole Life
Similar to renting an apartment Similar to owning a home
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7. What Type Is Right For You?
RENT OWN
Term Insurance Permanent Cash
Value Whole Life
• Place to Live • Place to Live
• Temporary Solution • Permanent Solution
• Can be an economical way • May cost more initially, but
to start, but can cost more in can end up costing less in the
long run long run
• Not building equity • Building equity
• Premium is cost item • A portion of the premium is
creating an asset (cash value)
• Can “rent to own”
that can be borrowed against1
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Accessing cash value via policy loans accrues interest and reduces cash value and death benefit.

8. Which Of Your Financial Products
Provide These Benefits?
Enhance the value of your Whole
Life policy with additional options:5
Guaranteed
Death The Option to Purchase Paid-
Benefit2 Up Additions (OPP) rider allows
Premium
Income you to pay additional money into
Guaranteed
Tax-Free your policy to increase your death
Never to
Death Benefit
Increase benefit and cash value. The more
you fund it, the faster your cash
value grows.
Tax-Free Guaranteed
Access to
Whole Cash Value
If you become totally disabled, the
Disability Waiver of Premium
Cash Values1 Life Growth
rider6 can ensure your policy
remains in force, and that your cash
value continues to accumulate.
Protected Additional
from Growth Through 1
Accessing cash value via policy loans accrues interest and reduces cash
Creditors4 Dividends3 value and death benefit.
2
All guarantees are based on the claims-paying ability of the issuer, New
Tax-Deferred York Life Insurance Company.
3
Dividends are not guaranteed.
Cash Value 4
Varies by state.
5
Within certain limits and conditions in jurisdictions where approved.
Growth Please consult your New York Life agent for complete information.
6
There is no additional charge for the Waiver of Premium rider on all
7 newly issued Standard or better Whole Life policies with face amounts
$99,999 or less, for issue ages under 60.

9. “Bank” On The Living Benefits Of Whole Life
Use the loan option on your cash value whole life policy as
a flexible source of funds. What might you need money for?
If you had to borrow money for any of these needs, where would you get it?
Bank Loan Policy Loan
Approval process No approval process
Possible denial Cannot be turned down
Loan amount limited by bank determination Loan amount limited to cash value
Interest rate based on credit rating Competitive interest rate regardless of credit rating
Must be paid back in specific time frame No fixed payment plan
Need credit/affects credit No credit check/won’t show up on credit report
Best of all, you can have the money
8 with just a simple phone call!

10. Planning For Uncertainties
One popular belief is that you won’t need life insurance “later.” What would
have to happen for you to feel like you could drop your insurance?
In a Perfect World In the Real World
My mortgage will be paid off. People move every 6-8 years.1
People have kids later in life,
My kids will be grown and living on their own.
and grown kids come back home.
My investments will have done 70% of Americans plan to work (at least part-time) in
so well that I can retire as planned. retirement, and 33% of workers plan to retire after age 65.2
Why not hope for the best... but plan for the worst?
Pemanent cash value whole life insurance can provide you with a lifetime of
protection and value in the event that life doesn’t go completely as planned.
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2
National Association of Realtors, “2010 NAR Profile of Home Buyers and Sellers,” November 2010.
“The 2010 Retirement Confidence Survey: Confidence Stabilizing, But Preparations Continue to Erode;” ebri.org, March 2010.

11. Renting Or Owning And The Cost
Life
Expectancy
Premium
Mortality
Age
10 •Age | •Premium | •Life Expectancy | •Mortality |

12. Renting Or Owning And The Cost
Life
Expectancy
Premium
Fixed-Period Term
Yearly Convertible Term
Mortality
Age
11 •Age | •Premium | •Life Expectancy | •Mortality | •Yearly Convertible Term | •Fixed-period Term |

13. Renting Or Owning And The Cost
Life
Expectancy
Premium
Permanent Cash
Value Whole Life
Fixed-Period Term
Yearly Convertible Term
Mortality
Age
12 •Age | •Premium | •Life Expectancy | •Mortality | •Yearly Convertible Term | •Fixed-period Term | •Permanent Cash Value Whole Life |

14. Renting Or Owning
Renting Your Insurance Owning Your Insurance
Guaranteed Guaranteed
Death Death
Benefit Benefit Premium
Income Income
Guaranteed
Tax-Free Tax-Free
Never to
Death Benefit Death Benefit
Increase
Tax-Free Guaranteed
Term Access to
Whole Cash Value
Life Cash Values Life Growth
Protected Protected Additional
from from Growth Through
Creditors Creditors Dividends
Tax-Deferred
Cash Value
Growth
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15. Steps For Lifetime Coverage
At retirement, keep permanent Whole Life coverage
Drop any term that is not deemed necessary
Upgrade or convert another portion
Remaining death benefit need covered with Term
BLEND
Upgrade or convert a portion to Whole Life
Remaining death benefit need covered with Term
Begin with all Term — or a Blend of Term and Whole Life
TIME
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16. What Do You Want The Answers To Be…
Upon your death, your spouse will ask these questions:
How much How long Will we be Will our
money do will the able to stay children be
we have? dollars last? in our home? able to stay
in the same
school?
New York Life can help you plan to keep your family
in the standard of living you desire for them.
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17. I Can Help You…
Protect those you care about by obtaining life insurance that
• Fits your budget
• Is the right AMOUNT of insurance coverage
• Is the most suitable KIND of insurance coverage
— Which may be a blend or
combination of both kinds.
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18. Why New York Life Is The Company You Keep
• Founded in 1845, New York Life Insurance Company has remained a
mutual company serving only our policyholders.
• Received the highest financial strength ratings currently awarded to any life
insurer by the four major ratings agencies1
• Included in Fortune magazine’s “Most Admired Life Insurance Company”
top five list in the Life and Health Insurance industry2
• Named #1 in Customer Loyalty in the insurance industry3
A++ AAA Aaa AA+
Superior Exceptionally Exceptional Very
Strong Strong
A.M. Best Fitch Moody’s Standard
& Poor’s
Source: Individual third-party ratings reports. Ratings pertain to both New York Life Insurance
Company and New York Life Insurance & Annuity Corporation as of 08/08/11.
1
Source: New York Life ratings for financial strength: AA+ from Standards & Poor’s, A++ from A.M. Best, AAA from Fitch and Aaa from Moody’s as of (08/08/11).
2
Source: Ranked 5 out of 17 on “The World’s Most Admired Companies” survey (Life and Health Insurance), Fortune, March 2011.
3
Source: 2010 Customer Loyalty Engagement First Place Winner, Brandweek Customer Loyalty Awards, www.brandkeys.com/awards/.
17 In Oregon, New York Life Whole Life/Custom Whole Life policy form number is 208-50.27.
The rider form numbers are as follows: Disability Waiver of Premium: 208-225; Option to Purchase Paid-Up Additions: 208-330.

19. Let’s consider two families. The only difference
is one family has life insurance and one doesn’t.
Let’s consider two similar families.
In Family A, Dad dies without owning any life insurance. What happens to Mom?
• She either has to work harder or go back to work — so the children lose Dad to death and lose
Mom to the work force.
• She struggles to make as much money as she and Dad did together. Because she can’t afford
the family mortgage, Mom is forced to sell the house to move to something smaller or to an
apartment. In the move, the kids have to change schools.
Now the kids lost Dad to death and Mom to the work force. They lost their home and they lost
their school and friends. They have lost everything important to them.
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20. Which family do you think will adjust
more easily to the loss of their father?
In Family B, Dad had life insurance.
When Dad dies, the insurance company delivers a check which allows Mom to stay home with the
kids to help get them through this tough time. It also allows the kids to remain in the same house
and go to the same school.
Which family do you think will adjust more easily to the loss of their father?
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21. Help Protect Your Standard Of Living
You’ve worked hard to provide your family with a comfortable lifestyle, demonstrated on this
graphic from “Luxury” (at the top) down to “Charity,” where you are dependent on others for your
standard of living.
What keeps your family’s standard of living from rolling downhill is your ability to earn an income.
OR you can also use assets to keep your family in a comfortable lifestyle.
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22. Help Protect Your Standard Of Living
There are lots of pressures on your family’s standard of living, such as taxes and inflation.
And if life turns out the way it “should,” then some day you will be able to retire because you will
have had the time to save up for that happy event – when your income from going to work every
day will cease. But in order to have a comfortable retirement, you will need assets to help provide
income so you can live comfortably.
The question is – what if you don’t have time? What if you were to die prematurely? What would
life be like for those left behind without your income? Would they struggle to pay the mortgage or
have to work twice as hard to maintain their standard of living? Or, would their standard of living go
down?
Let’s consider that if your income is taken away prematurely, how much in assets would your
family need? If we had a chunk of money earning a hypothetical 5%, it would take $1 million in
assets to provide a $50,000 annual income (and never use the principal).
Do you have $1 million set aside to provide for your family? If not, maybe we need a backup plan.
Buying life insurance will put a wedge in place to keep your family’s standard of living from rolling
downhill.
Even if the worst were to happen, life insurance can provide a source of cash.
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23. Life Insurance Provides That
Backup Plan For Your Family
There are two basic kinds of life insurance that can provide that backup plan for your family:
• Temporary Term Insurance — which might be similar to renting an apartment
• Permanent Cash Value Whole Life Insurance — which might be compared to owning
a home
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24. What Type Is Right For You?
Whether you rent an apartment or buy a house, both options give you a place to live. While renting
is a temporary solution, it can be an economical way to get started, but it can cost more in the long
run, since term premiums are just “money spent” – the outlay doesn’t build up equity.
By “owning” your life insurance, the initial cost is more, but you can end up paying a lot less in the
long run. And the policy builds equity – or cash value – that you can use as a readily available source
of funds.
You also don’t have to make an “either / or” decision, as you can also “rent to own” with New York
Life’s term policies (which we can discuss in more detail) or even buy some of both kinds.
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25. Which Of Your Financial Products
Provide These Benefits?
Which of your financial products provide these benefits?
• The death benefit is guaranteed as long as you pay your premium.
• Your premium is guaranteed to stay level for the life of the policy, which means the
premium is guaranteed never to increase, regardless of your health, the economic
environment, your age or inflation. You can lock in the price.
• Your policy has guaranteed cash value that is guaranteed to grow.
• As an owner of a policy in a mutual company, your policy can have additional cash value
growth through dividends. While not guaranteed, once these dividends are PAID, they ARE
guaranteed!
• And the cash value that’s accruing in your policy isn’t subject to income taxes as it grows.
• Protection from creditors (varies by state)
• Tax-free access to cash value, and
• When you die, there is a death benefit that is generally income tax-free.
Cash value life insurance, what we call Whole Life,
has all these benefits and is a versatile product.
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26. “Bank” On The Living Benefits Of Whole Life
The cash value in the whole life policy can be a flexible source of funds for
DESIRES — not just NEEDS!
For instance:
• Financial emergency
• Education fund to help a child go to college
• To buy a car
• To not only PROTECT your mortgage (with the death benefit) but potentially to be able to
pay the mortgage off early (mortgage acceleration)
AND if you access the cash values via a loan — and pay back the loan — then your whole life
policy can be a source of income — tax free retirement income.
What might you need money for?
If you had to borrow from the bank for that need, you would have to apply and could be turned
down, while you can borrow using your whole life policy as collateral. YOU set the repayment plan
— and if you choose not to repay it, then the loan plus interest is deducted from the death benefit
at death or the cash value if you surrender it.
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27. Planning For Uncertainties
One popular belief is that you won’t need life insurance “later.” What would have to happen for
you to feel like you could drop your insurance?
Most people say:
• When the mortgage is paid off.
• When the kids are gone.
• When my investments have done so well that I can retire as planned.
But the Real World doesn’t always go as planned, does it? Is your life today the same as you
thought it would be 10 years ago? 5 years ago?
Part of sound planning for your family, however, would involve planning for life’s uncertainties. So
rather than PLANNING for the BEST and HOPING the worst doesn’t happen…
Why don’t we HOPE for the Best – but PLAN for the worst? In other words, let’s work on
planning to protect your family’s standard of living no matter when that death occurs.
Let’s explore the benefits of both types of life insurance in greater detail.
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28. Renting Or Owning And The Cost
Let’s get an overview generally of the cost of renting or owning….
The pricing for life insurance is based on a person’s health and age — the younger and healthier,
the less it costs.
So this line across the bottom represents time — a person getting older.
The curved red line represents mortality — in other words the older you are, the greater your
chances of dying… until you see “Life Expectancy,” where according to statistics, you have a 50%
chance of being dead and a 50% chance of living beyond that time.
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29. Renting Or Owning And The Cost
So for a specified death benefit, the lowest initial premium will be for life insurance that is priced to
correlate with your chances of dying in that year… it goes up every year!
Sometimes, people will want to pay a higher premium that stays level for 5, 10, 15, or 20 years.
But what you notice on this graphic, after the fixed period for the level term (let’s say 15 or 20
years), the premium goes up dramatically. And what all term policies have in common is that if
you still need the insurance at life expectancy, the cost will have increased to the point where it is
prohibitive.
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30. Renting Or Owning And The Cost
When you own a permanent cash value whole life insurance policy, you will pay more initially than
the term insurance — but that means you may pay less eventually. AND remember that you are
accruing cash values. The dividends that we just discussed can even be used, if you choose, to
reduce the premium. (Remember that dividends are not guaranteed, but once they are paid, they
are guaranteed.)
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31. Renting Or Owning
As you can see, while whole life insurance has the features and benefits we just looked at — term
insurance has only three. It has a guaranteed death benefit that is received generally income tax-
free by the beneficiaries, and the death benefit is protected from creditors to the extent of the laws
in your state. What’s missing is the cash value growth and tax-free access to that cash value!
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32. Steps For Lifetime Coverage
Here’s how a combination or blending a temporary term policy and a permanent cash value policy
works.
It’s important to protect your family’s standard of living in the beginning with the right amount of
death benefit coverage. Depending on budget and other concerns, we can do that initially with all
term insurance or a blend of term insurance and some permanent cash value whole life.
My goal is to help you move some of the coverage to permanent as your circumstances change.
That means we need to meet together periodically to review your situation. At some point later, it
may work out that you can upgrade a portion of the term coverage to permanent coverage, leaving
the balance as term.
Maybe we do that a couple of times – again, it depends on your situation, since your need for life
insurance to replace income may reduce as you age, but you may have other needs that increase.
We just don’t know.
When you retire, then, we can evaluate whether you have the right amount of life insurance in force
no matter when you die — permanent coverage. And you may drop the remaining term (which will
begin getting very costly).
(Keep in mind that this is just an example of how to customize a client’s life insurance portfolio
over a lifetime of changing needs, by blending term and a whole life product — either WL or CWL.
Clients can convert more of the term to whole life if their circumstances allow it, for example.)
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33. What Do You Want The Answers To Be…
If something happens to you prematurely, your spouse will probably ask these questions:
1. How much money do we have?
2. How long will the dollars last?
3. Will we be able to stay in our home?
4. Will our children be able to stay in the same school?
What do YOU want the answers to be?
New York Life can help you plan to keep your family at the standard of living you desire for them.
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34. I Can Help You…
And that’s where I can help...
To protect those you care about by obtaining life insurance that
• Fits your budget
• Is the right AMOUNT of insurance coverage
• Is the most suitable KIND of insurance coverage
— Which may be a blend or combination of both kinds.
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35. Why New York Life Is The Company You Keep
And it does make a difference which company you buy from!
• With New York Life, you’re dealing with a company that’s safe and secure. New York Life
has the highest ratings for financial strength currently awarded to any life insurer by the four
major ratings agencies.
• And you’re in good company! We currently hold an industry record-breaking market share.
• Our online customer service is top-rated and offers ease and flexibility.
• And we’re #1 in customer loyalty.
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