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Agenda21   eu cookie seminar - dominic trigg - rocket fuel

Agenda21 eu cookie seminar - dominic trigg - rocket fuel






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  • Origin of Numbers: HR Department Headcount (monthly update by office), Customers and Campaigns since beginning of January 2010 according to the business operations department
  • Far too many companies that collect and use consumers' personal information have not dealt in a fair and above board fashion with consumers about the types of personal information they are collecting, how they are using that data, and who they are sharing that data with;Most consumers are powerless to control, in any meaningful way, how and to which parties their personal information and data should flow; andThere were far too many instances in which the flow of that data defied consumers' reasonable expectations about how that data might be used and shared.Lack of transparency.All of this has snow balled.
  • 30 days or Months?
  • FTC has been the nation’s chief privacy policy and enforcement agency for the past 40 yearsDepartment of Commerce has also been involved in setting policyCongress has the real authority to make changesFTC involved since 1995, actually 1970s.Stave off regulation in a fast moving space. Hasn’t proven to be effective.Now house & senate also getting involved
  • The Cookie Law was enacted in the UK in May of 2011, based on the European Union Data Protection Directive. The UK Law applies to how websites use cookies to store information on an individual’s computer or mobile device.  Websites will now feature helpful information about the collection and use of data, as well as information about how an individual can decline behavioral advertising.The ICO suggests that third party cookie providers such as Rocket Fuel and the advertisers we work with, should partner with first party providers to offer users information and choice regarding the way their personal information is collected.
  • Rocket Fuel partners with direct publishers and exchanges that are compliant with the law Every behaviorally targeted ad Rocket Fuel serves includes the OBA Ad Choices icon. This icon provides individuals with an additional opportunity to opt out of cookie collectionRocket Fuel works with third party compliance companies such as Evidon, TRUSTe and DoubleVerify to ensure that the Ad Choices icon is served correctly, with every ad, and in line with all regulationsRocket Fuel supports the industry’s self regulatory “Your Online Choices Program”, which provides a central location for individuals to learn more about  online behavioural advertising and online privacy.
  • DAA? OBA?

Agenda21   eu cookie seminar - dominic trigg - rocket fuel Agenda21 eu cookie seminar - dominic trigg - rocket fuel Presentation Transcript