Optimising online video agenda21 event - Youtube's Perspective

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Youtube describes how to optimise your video to improve performance

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Optimising online video agenda21 event - Youtube's Perspective

  1. 1. Optimising online video advertising #agenda21events
  2. 2. REFRESHING YOUR VIEW OF YOUTUBE mchaplin@google.com Agency Head YouTube
  3. 3. MEET THE ENGAGED AUDIENCE
  4. 4. CREATION CURATION CONNECTIONCOMMUNITY
  5. 5. WHAT THEY ARE WATCHING
  6. 6. THE YOUTUBE YOU THINK YOU KNOW THE YOUTUBE YOU SAY YOU WANT THE YOUTUBE YOU NEED TO ENGAGE WITH
  7. 7. The YouTube you think you know
  8. 8. THE YOUTUBE YOU THINK YOU KNOW AUTHENTIC UNIQUE UNPREDICTABLE
  9. 9. The YouTube you say you want
  10. 10. THE YOUTUBE YOU SAY YOU WANT WELL-KNOWN PROFESSIONAL CONTROLLED
  11. 11. The YouTube you need to engage with
  12. 12. THE YOUTUBE YOU NEED TO ENGAGE WITH ORIGINAL CONSISTENT COLLABORATIVE
  13. 13. How brands can use all of YouTube
  14. 14. MAKING THE MOST OF YOUTUBE Authentic Branded content Professional Advertising Original Partnership
  15. 15. THE HIDDEN VALUE OF YOUTUBE
  16. 16. YOUTUBE Ad Format True View In Stream
  17. 17. WITH YOUTUBE YOU DON’T JUST PAY FOR VIEWS YOU EARN THEM TOO Paid Organic + 20% uplift • In-Stream and In-Search • 3 week campaign • 1 million views • £40k investment • CPV - £0.03 834K 166K
  18. 18. WITH YOUTUBE EVEN SKIPPED VIEWS HAVE BRAND VALUE TOO Skipped 59% 81% Free Paid Standard Pre Roll & Not skipped
  19. 19. USING THE FORMAT BEYOND THE STANDARD TV AD
  20. 20. Mattersons Fridge Raiders
  21. 21. THANK YOU
  22. 22. Optimising online video advertising #agenda21events Thank you from all @agenda21digital www.agenda21digital.com

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