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What is web personalization

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Dr. Mohd Afandi Md Amin
Dr. Mohd Afandi Md Amin
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What is Web personalization? Automatic adjustment of information content, structure and presentation on the website, tailored to individual user or group of users
Examples PersonalizedproductrecommendationsAmazon.com
Personalizedfriendrecommendations-facebook
Personalizedsearch–google
Personalizedpartner recommendations–rsvp.com

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What is web personalization