Cath kidston

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Cath kidston

  1. 1. FLOWERPOINTRicky Plows & Adam Cale
  2. 2. What is Cath Kidston?• Lifestyle brand• High street brand• Vintage brand
  3. 3. Values“ Create well priced, good quality products that are fun, practical and original.” Cath kidston website“ Create over priced, everyday products with flowers or spots on.” Adam and Ricky
  4. 4. Strategy• Sell everything• Add value by adding patterns• Stay fresh
  5. 5. Market position• Aimed at women• All ages• Leading the vintage trend• Global
  6. 6. What we noticed• Adding patterns adds value to everyday objects• The brand would be nothing without flowers
  7. 7. Our directionCath Kidston cakes...
  8. 8. theyd be shit without flour.
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