15th_Anniversary_Slip_Cover.qxp 6/8/08 11:34 Page 1 Cath Kidston Ltd. was founded in 1993 when designer Cath Kidston opened a tiny shop in London’s Holland Park. She began by selling vintage fabrics, wallpapers and brightly painted junk furniture she remembered fondly from her childhood. Her clever, witty re-working of traditional English country house style meant that her shop became a cult success. Gradually Cath began to design her own prints and products. One of the first was a printed ironing board cover – practical, quirky and with a distinctive floral print; it came to epitomise the Cath Kidston look. The product base has continuously expanded to include fashion, kids, an extensive range of home wares and most recently; the launch of the Cath Kids brand. Over the years, Cath’s high profile collaborations have included creating tents with Millets, Nokia mobile phones with Carphone Warehouse and eco bags with Tesco and Marie Curie. The business has expanded steadily to become the unique global lifestyle brand it is today. It now encompasses some 20 shops and concessions in the UK and ﬁve in Japan. More store openings are planned for 2009 and the successful worldwide mail order and wholesale divisions continue to grow. Celebrating Cath Kidston Ltd. is one of the most inﬂuential and original design companies to emerge from the UK in recent years and celebrates its 15th birthday this year. 1993 2008 www.cathkidston.co.uk years
15th_Anniversary_Book_1.qxp 6/8/08 10:56 Page 4 The ﬁrst shop... Opening the first shop was quite a risk as there was nothing quite like it - it was before the vintage trend took off. I had to run an interior design business alongside to pay the bills. The lucky break came when I started making my own products - a flowery ironing board cover caught the attention of the press just as Notting Hill became trendy and the business took off. Key early products were aprons, wash bags, oven gloves, ironing board covers and cheerful rose wallpaper - all with a retro feel.
15th_Anniversary_Book_1.qxp 6/8/08 10:56 Page 6 Floral gingham pink pencil case Paisley pink carrier bag store Sprig blue peg bag Floral gingham green swimsuit Floral gingham pink apron Boat print apron Bathroom print washbag Yellow stripe jewellery pouch The ﬁrst Pink stripe jewellery pouch products... Paisley lilac cushion Flowers napkin Kitchen blue book bag Were quite basic - things that would be cut and sewn by a domestic sewing machine... Floral gingham pink hair scrunchy Floral gingham Classic rose white Strawberry blue handbag green hottie cover pyjama bottoms Rose lilac cushion
15th_Anniversary_Book_1.qxp 6/8/08 10:57 Page 8 The ﬁrst catalogue This was a handmade affair, using line drawings, lots of Tipp-Ex and a small photocopier in the basement of the shop. All of the photographs were taken at home in an afternoon with a very basic instant camera.
15th_Anniversary_Book_1.qxp 6/8/08 10:58 Page 10 1995 2008 As time goes by The catalogue has become a major part of the business.
15th_Anniversary_Book_1.qxp 6/8/08 10:58 Page 14 Oilcloth arrives Fairly early on we introduced our signature oilcloth. It’s appeal was its practical, shiny coating that enhanced the prints. Our classic, best selling product is still our oilcloth book bag of which we have now sold over half a million pieces.
15th_Anniversary_Book_1.qxp 6/8/08 10:59 Page 16 tail Lori, head of re Jo, the MD! The guys that make the office work! Oh & John the UPS man! 1999 - We go red, blue & logo’d! Marketing & design - messing about as usual... manager Print design Raj, our call centre ying Product design & bu The warehouse gang Product testing... Paul, director of opperations Merchandising The call centre team
15th_Anniversary_Book_2.qxp 6/8/08 11:08 Page 18 Assorted bath melts Pop flowers green garden kneeler Green tin light shade Bird white wicker picnic hamper Star red first aid tin Washed roses Roberts Radio Breakfast cooks apron Lapland scene napkins 24 piece cutlery set in wooden tray Strawberry blue Toadstool pin oven mitt cushion Chicken egg cosy Rose bud pin tin House sewing basket Set of three cake tins A selection home products As we have grown we have been able to introduce a Rose maroc fold up Stanley red much larger product range! garden chair dog beds
15th_Anniversary_Book_2.qxp 6/8/08 11:08 Page 20 Stanley arrives Stanley, my Lakeland Terrier arrived in 1997 and has become our lucky mascot. We receive more calls relating to him in our call centre than any other part of the business. Little do they know he is the office pest, raiding handbags for snacks at any opportunity!
15th_Anniversary_Book_2.qxp 6/8/08 11:09 Page 22 Fiesta floral - Spring/Summer 2006 Blossom - Spring/Summer 2006 Russet flower - Autumn/Winter 2006 Mini dot red - Autumn/Winter 2006 Poppy - Spring/Summer 2007 Petit bouquet - Spring/Summer 2007 20’s floral blue - Autumn/Winter 2007 Dandy - Autumn/Winter 2007 Tea dresses The shops always had some vintage clothing in them. With this in mind it made sense to introduce our own classic range of ‘vintage’ tea dresses. We started in the autumn of 2005 and now - seven seasons later - they’re still one of our most popular fashion items. Pressed flowers - Autumn/Winter 2007 Painted flowers - Spring/Summer 2008 Peony - Autumn/Winter 2008 Brushed rose - Autumn/Winter 2008
15th_Anniversary_Book_2.qxp 6/8/08 11:09 Page 24 Antique rose bouquet Boat 1993 2002 Classic rose white New bubbles 2004 2005 Rose sprig blue Mini strawberry blue 1993 1999 Washed roses Cowboy 2007 2001 Gypsy red Mini stanley 2001 2007 Our favourite prints... ...over the years
15th_Anniversary_Book_2.qxp 6/8/08 11:10 Page 26 Then we went camping Our pop flowers tent in association with Millets in 2005 and was certainly one of Pop flowers tent - our most exciting product launches. Summer 2005 To see it photographed at Glastonbury Multi stripe folding chair - Summer 2005 amongst the sea of tents in the campsite was a special moment for us. Since then, we’ve gone on to make Tepees, windbreaks and even had Multi check sun lounger - our own painted caravan! Summer 2006 My influence for all of this was the ‘Carry on Camping’ movie - one of my all time favorites. Cowboy tepee - Multi stripe folding stool - Summer 2006 Summer 2006 Cowboy tent - Summer 2006 Sunshine poncho - Summer 2006 Camping scene tent - Summer 2007 Sunshine Tent - Summer 2006
15th_Anniversary_Book_2.qxp 6/8/08 11:10 Page 28 Collaborations Whether it’s for charity or a challenge, we’ve collaborated with some exciting brands over the years; from Roberts radio to Carphone Warehouse, Tesco and Marie Curie. Bird white - Autumn/Winter 2005 Our printed phones with Carphone Warehouse combined modern technology with vintage print. Star red - Autumn/Winter 2006 Washed roses - Autumn/Winter 2007 Ottoman rose green Floral Sprig blue - Autumn/Winter 2008 Ric rac stripe Winter town or something! Our collectable radios are now on their fourth print! Tesco & Marie Curie eco bags raised over £250,000 for charity and were each made from nine recycled plastic bottles.
15th_Anniversary_Book_2.qxp 6/8/08 11:11 Page 30 Cath kids Our latest adventure, Cath Kids, launched this summer. We have always sold a selection of kids products and now have a dedicated Cath Kids store in Chelsea and a catalogue too. It took me years to realise that if I took the ‘ton’ off the end of my name I’d end up with a Cath Kids label, Duh!
15th_Anniversary_Book_2.qxp 6/8/08 11:11 Page 32 Bath 3 Broad Street, Milsom Place BA1 5LJ Tel: 01225 331 006 Where we are now! Battersea 142 Northcote Rd, London SW11 6RD Tel: 0207 228 657 Brighton 31a & 32 East Street BN1 1HL Tel: 01273 227 420 Bristol 79 Park Street, Clifton BS1 5PF Tel: 0117 930 4722 Chelsea - Cath Kids store! 12 Cale Street SW3 3QU Tel: 020 7584 3232 Cheltenham 21 The Promenade GL50 1LE Tel: 01242 245 912 Chiswick 125 Chiswick High Road W4 2ED Tel: 020 8995 8052 Covent Garden 28-32 Shelton Street WC2H 9JE Tel: 020 7836 4803 Edinburgh 58 George Street EH2 2LR Tel: 0131 220 1509 Fulham 668 Fulham Road SW6 5RX Tel: 020 7731 6531 Holland Park 8 Clarendon Cross W11 4AP Tel: 020 7221 4000 Kings Road 322 Kings Road SW3 5UH Tel: 020 7351 7335 Kingston 10 Thames Street, Kingston upon Thames KT1 1PE Tel: 020 8546 6760 Marylebone 51 Marylebone High St W1U 5HW Tel: 020 7935 6555 St. Ives 67 Fore Street, Cornwall TR26 1HE Tel: 01736 798 001 Tunbridge Wells 59-61 High Street TN1 1XU Tel: 01892 521 197 Wimbledon Village 3 High Street SW19 5DX Tel: 020 8944 1001 York 32 Stonegate YO1 8AS Tel: 01904 733 653 Selfridges - Birmingham Upper Mall East, Bullring, Birmingham B5 4BP Tel: 0121 600 6967 Harvey Nichols - Knightsbridge 109 - 125 Knightsbridge, London SW1X 7RJ Tel: 020 7235 5000 Nagoya 4F Lachic, 3-6-1 Sakae, Naka-ku, Nagoya-Shi, Aichi Tel: 052 238 1126 Japan Tokyo 1-2F Daikanyama, Hoshino Building, 26-9 Sarugaku-cho, Shibuya-ku, Tokyo 150-0033 Tel: 03-5784-1352 Yokohama Lumine Yokohama 2F, 2-16-1 Takashima, Nishi-ku, Yokohama, Kanagawa 220-0011 Tel: 045-444-1637 Fukuoka Lumine Yokohama 2F, 2-16-1 Takashima, Nishi-ku, Yokohama, Kanagawa 220-0011 Tel: 045-444-1637
15th_Anniversary_Book_2.qxp 6/8/08 11:12 Page 34 Celebrating 1993 2008 years Commemorative postcard set £3 Cake print shopping bag £8 Commemorative mint tin £3.50 Stamp print shopping bag £8 Celebration products! Here are a few of the commemorative products we have specially designed to mark the occasion of our fifteenth birthday. They are all limited edition and will only be on sale for our birthday month – September 22nd - October 24th 2008.