Employment Communications:
Social Media Contexts,
Multimodal Composition,
and Iterative Design Process
Abram Anders
University of Minnesota Duluth
adanders@d.umn.edu
Association for Business Communication
Annual Convention, F...
New (Social) Media Contexts
Traditional (Challenges) Goals
• Rhetorical sophistication and audience
awareness
• Flexibility and facility with inventio...
Multimodal Composition
• Series of professional self-presentations across
variety of media and audience contexts
• Sequenc...
Assignments
• Genre
• Audience analysis
• Methods
• Principles
• Processes
1st Day: Ice-breaker
Genres: Professional introductions (giving and
making), handshakes, public speaking
Audience: Basic i...
Application Packets
• Genres: Targeted resumes, cover letters
• Audience analysis: Materialist/situated
perspective: 20-30...
Mock Interviews
• Genres: Elevator pitch (self-introductions),
traditional and behavioral interview questions
• Audience: ...
Iterate! Reflect/Feedback
• Seek the point of application between
qualifications, abilities, expertise and available
oppor...
E-Professionalism
• Genres: social media profiles, “about me”
statements, electronic resume, profile photo,
video resume, ...
Pedagogical Iterations
• Established: computer-mediated careers and
online productivity techniques
• Developing: LinkedIN ...
Emergent (Values) Learning
• Process instead of performance: less reliance
on prescriptive norms and fear of judgment
• Re...
Emergent (Values) Pedagogy
Necessary Perspectives of Effective
Communication, Instruction, and Learning
• Rhetoric
• Ethic...
By translating their professional narratives and
self-presentations into a variety genres,
media, and audience situations,...
Sustained engagement and iterative
development support student growth and
help students realize a wider range and more
ref...
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Employment Communications: Social Media Contexts, Multimodal Composition, Iterative Process

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Anders, A., 75th Annual Association of Business Communication Convention, Association of Business Communication, Chicago, IL, "Employment Communications: Social Media Contexts, Multimodal Composition, and Iterative Design Process", (October 2010).

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  • Social Media increasingly important … not just having an “e-resume”; it means being socially interpolated across a variety of media, genres, discourses, and communities ….
  • Employment Communications: Social Media Contexts, Multimodal Composition, Iterative Process

    1. 1. Employment Communications: Social Media Contexts, Multimodal Composition, and Iterative Design Process
    2. 2. Abram Anders University of Minnesota Duluth adanders@d.umn.edu Association for Business Communication Annual Convention, Fall 2010
    3. 3. New (Social) Media Contexts
    4. 4. Traditional (Challenges) Goals • Rhetorical sophistication and audience awareness • Flexibility and facility with invention (content- generation) and information design • Purposeful and persistent employment of revision processes
    5. 5. Multimodal Composition • Series of professional self-presentations across variety of media and audience contexts • Sequences and scaffolds principles of rhetoric, ethics, and composition processes • Employs and models iterative development within and across assignments
    6. 6. Assignments • Genre • Audience analysis • Methods • Principles • Processes
    7. 7. 1st Day: Ice-breaker Genres: Professional introductions (giving and making), handshakes, public speaking Audience: Basic information; memorable detail Methods: Use names; capture detail Principles: Professionalism, Courtesy, Practicality Process: Read (Invent), React (Compose), Review (Learn)
    8. 8. Application Packets • Genres: Targeted resumes, cover letters • Audience analysis: Materialist/situated perspective: 20-30 seconds, crowded-field • Methods: KISS, Information Design, Visual Design Hierarchy • Principles: RHETORICAL -- You-focus, Purpose, Economics of attention • Process: Invent, Plan, Draft, Revise, Edit
    9. 9. Mock Interviews • Genres: Elevator pitch (self-introductions), traditional and behavioral interview questions • Audience: Purpose, Poise, Preparedness • Methods: NEON, S/TARS, problem-solving • Principles: ETHICAL – Positive Actions Produce Confidence and Create Connections • Process: Prepare, Perform, Evaluate, Review
    10. 10. Iterate! Reflect/Feedback • Seek the point of application between qualifications, abilities, expertise and available opportunities for development • Communicate value: S/TARS, stories, cover letters; targeted and general resumes • Continual professional development; stay ahead of the game
    11. 11. E-Professionalism • Genres: social media profiles, “about me” statements, electronic resume, profile photo, video resume, search results, course portfolio • Audience: everyone, all the time, forever • Methods: SEO, self-branding, dynamic content • Principles: ETHIC-RHETORIC – Transparency of purpose, active, connect, care, share, grow • Process: Iterate, Iterate, Iterate
    12. 12. Pedagogical Iterations • Established: computer-mediated careers and online productivity techniques • Developing: LinkedIN and business school alumni network, e-networking • Challenges: persistence, prematurity, liability • Preliminary solutions: prepare vs publish
    13. 13. Emergent (Values) Learning • Process instead of performance: less reliance on prescriptive norms and fear of judgment • Read and react tactics; principles and values aggregate from learning experience • Principles emerge as short-cuts or (meta-tags) to experientially established paths for efficient composition that lead to effective results
    14. 14. Emergent (Values) Pedagogy Necessary Perspectives of Effective Communication, Instruction, and Learning • Rhetoric • Ethics • Technology • Process
    15. 15. By translating their professional narratives and self-presentations into a variety genres, media, and audience situations, students gain valuable rhetorical experience and build an archive of reusable, revisable content.
    16. 16. Sustained engagement and iterative development support student growth and help students realize a wider range and more refined applications of available means of persuasion.

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