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1 
崭新移动技术 
带来的颠覆性改变 
关广智 MATTHEW KWAN 
白武士有限公司首席顾问 
香港贸发局 
「香港创意营商日」硏讨会 
2014年9月25日 
厦门磐基皇冠假日酒店 
Copyright © 2014. Adams Company Limited. All rights reserved.
2 
DISCLAIMER 版权声明 
2014 
Copyright 版权所有© 2014. Adams Company Limited 白武士有限公司 
No part of this presentation is allowed to replicate or circulate publicly. 
本文档所内容均不得复制或向外公开传阅。
Copyright © 2014. Adams Company Limited. All rights reserved. 3
果粉们, 
买iPhone 6 了没? 
Copyright © 2014. Adams Company Limited. All rights reserved. 4
The Biggest 
IPOs In U.S. 
History 
Alibaba broke records as 
the largest IPO in history 
after pricing its offering 
at $68 per share on 
Sept. 18, 2014. After an 
overallotment option the 
total proceeds rose to 
$25 billion, easily 
surpassing the likes of 
Visa and Facebook. 
http://www.forbes.com/pictures/eimh45efgld/the-biggest-ipos-in-u-s-history-4/ 
Copyright © 2014. Adams Company Limited. All rights reserved. 5
69億 
手機用户 
28億 
互聯網用户 
17.5億 
智能手機 
5億 
中國手機網民 
6億 
中國網民 
13億 
Facebook 用户 
Source: 
http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/a#subscribers 
http://www.internetworldstats.com/stats.htm 
http://www.emarketer.com/Article/Smartphone-Users-Worldwide-Will-Total-175-Billion-2014/1010536 
http://www.cnnic.cn/hlwfzyj/hlwxzbg/ 
http://newsroom.fb.com/Key-Facts 
Copyright © 2014. Adams Company Limited. All rights reserved. 6
中国手机网络应用統計 
6-2014 用户规模(万) 
网民 
使用率 
搜索40,583 77% 
新闻39,087 74% 
音乐35,462 67.3% 
视频29,378 55.7% 
游戏25,182 47.8% 
文学22,211 42.1% 
支付20,509 38.9% 
购物20,499 38.9% 
微博18,851 35.8% 
网上银行18,316 34.8% 
邮件14,827 28.1% 
Picture Source: http://www.sumomag.at/wp-content/uploads/2013/12/apps1.jpg 
中国互联网络信息中心http://www.cnnic.cn/hlwfzyj/hlwxzbg/201408/P020140826366265178976.pdf 
Copyright © 2014. Adams Company Limited. All rights reserved.
来源http://tongji.baidu.com/data/mobile/brand 
8 
移动设备品牌占比 
来源至百度移动统计移动统计所覆盖的数万款app数据,而非移动设备出货量。 
Copyright © 2014. Adams Company Limited. All rights reserved.
「M-世代」MobileAGE 
Copyright © 2014. Adams Company Limited. All rights reserved. 9 
手机已经成为我们生活中 
不可或缺的一部分 
生活的节奏都操纵在 
移动设备上!? 
不论产品宣传或客户服务,甚至购 
物体验,移动技术是成功的关键
「M-世代」的媒体战场 
由4 吋到10 吋的屏幕 
4 吋10 吋 
Copyright © 2014. Adams Company Limited. All rights reserved. 10
11 
「M-世代」MobileAGE 
研发、生产、存仓、盘点... 
等流程均可引进移动技术 
Copyright © 2014. Adams Company Limited. All rights reserved.
客户管理和联系 
需要多元 
而且中西并重 
*All names & brands are property of their respective owners 
Copyright © 2014. Adams Company Limited. All rights reserved. 12
13 
荷兰皇家航空推特案例 
Copyright © 2014. Adams Company Limited. All rights reserved.
14 
利用移动技术 
拓展更贴心的服务 
Copyright © 2014. Adams Company Limited. All rights reserved.
Copyright © 2014. Adams Company Limited. All rights reserved. 15 
总结 
要发展产品和品牌,必需考虑移动技术平台的推广,包括广告、公关、 
宣传…… 
品牌成功在乎建立「临界知名度」(Critical Mass),内容和人流是 
最重要的互动关键,移动设备和技术则是最有效的途径! 
要在「M-世代」』建立知名度:人們在移动设备上能夠搜索到你吗? 
在有限的移动设备上,你的产品和信息能於两秒内吸引客户吗 
要成功接触目标的消费者和客户群,就要選擇最切合其销费行为及社 
交模式的应用程式。社交网络、即时通讯、影音播放…… 
「M-世代」的客户管理在乎随时随地多渠道,新的销售和服务模式必 
然是取胜的关键。
16 
谢谢 
联络我们 
admin@adamshk.com 
www.adamshk.com 
+852 2723 9977 
4B Milton Mansion, 96 Nathan Road, Tsim Sha Tsui, Kowloon, Hong Kong 
Add us to Phone Book

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HKTDC 香港創意營商日 - 廈門及晉江 - 嶄新移動技術帶來的顛覆性改變 20140925

  • 1. 1 崭新移动技术 带来的颠覆性改变 关广智 MATTHEW KWAN 白武士有限公司首席顾问 香港贸发局 「香港创意营商日」硏讨会 2014年9月25日 厦门磐基皇冠假日酒店 Copyright © 2014. Adams Company Limited. All rights reserved.
  • 2. 2 DISCLAIMER 版权声明 2014 Copyright 版权所有© 2014. Adams Company Limited 白武士有限公司 No part of this presentation is allowed to replicate or circulate publicly. 本文档所内容均不得复制或向外公开传阅。
  • 3. Copyright © 2014. Adams Company Limited. All rights reserved. 3
  • 4. 果粉们, 买iPhone 6 了没? Copyright © 2014. Adams Company Limited. All rights reserved. 4
  • 5. The Biggest IPOs In U.S. History Alibaba broke records as the largest IPO in history after pricing its offering at $68 per share on Sept. 18, 2014. After an overallotment option the total proceeds rose to $25 billion, easily surpassing the likes of Visa and Facebook. http://www.forbes.com/pictures/eimh45efgld/the-biggest-ipos-in-u-s-history-4/ Copyright © 2014. Adams Company Limited. All rights reserved. 5
  • 6. 69億 手機用户 28億 互聯網用户 17.5億 智能手機 5億 中國手機網民 6億 中國網民 13億 Facebook 用户 Source: http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/a#subscribers http://www.internetworldstats.com/stats.htm http://www.emarketer.com/Article/Smartphone-Users-Worldwide-Will-Total-175-Billion-2014/1010536 http://www.cnnic.cn/hlwfzyj/hlwxzbg/ http://newsroom.fb.com/Key-Facts Copyright © 2014. Adams Company Limited. All rights reserved. 6
  • 7. 中国手机网络应用統計 6-2014 用户规模(万) 网民 使用率 搜索40,583 77% 新闻39,087 74% 音乐35,462 67.3% 视频29,378 55.7% 游戏25,182 47.8% 文学22,211 42.1% 支付20,509 38.9% 购物20,499 38.9% 微博18,851 35.8% 网上银行18,316 34.8% 邮件14,827 28.1% Picture Source: http://www.sumomag.at/wp-content/uploads/2013/12/apps1.jpg 中国互联网络信息中心http://www.cnnic.cn/hlwfzyj/hlwxzbg/201408/P020140826366265178976.pdf Copyright © 2014. Adams Company Limited. All rights reserved.
  • 8. 来源http://tongji.baidu.com/data/mobile/brand 8 移动设备品牌占比 来源至百度移动统计移动统计所覆盖的数万款app数据,而非移动设备出货量。 Copyright © 2014. Adams Company Limited. All rights reserved.
  • 9. 「M-世代」MobileAGE Copyright © 2014. Adams Company Limited. All rights reserved. 9 手机已经成为我们生活中 不可或缺的一部分 生活的节奏都操纵在 移动设备上!? 不论产品宣传或客户服务,甚至购 物体验,移动技术是成功的关键
  • 10. 「M-世代」的媒体战场 由4 吋到10 吋的屏幕 4 吋10 吋 Copyright © 2014. Adams Company Limited. All rights reserved. 10
  • 11. 11 「M-世代」MobileAGE 研发、生产、存仓、盘点... 等流程均可引进移动技术 Copyright © 2014. Adams Company Limited. All rights reserved.
  • 12. 客户管理和联系 需要多元 而且中西并重 *All names & brands are property of their respective owners Copyright © 2014. Adams Company Limited. All rights reserved. 12
  • 13. 13 荷兰皇家航空推特案例 Copyright © 2014. Adams Company Limited. All rights reserved.
  • 14. 14 利用移动技术 拓展更贴心的服务 Copyright © 2014. Adams Company Limited. All rights reserved.
  • 15. Copyright © 2014. Adams Company Limited. All rights reserved. 15 总结 要发展产品和品牌,必需考虑移动技术平台的推广,包括广告、公关、 宣传…… 品牌成功在乎建立「临界知名度」(Critical Mass),内容和人流是 最重要的互动关键,移动设备和技术则是最有效的途径! 要在「M-世代」』建立知名度:人們在移动设备上能夠搜索到你吗? 在有限的移动设备上,你的产品和信息能於两秒内吸引客户吗 要成功接触目标的消费者和客户群,就要選擇最切合其销费行为及社 交模式的应用程式。社交网络、即时通讯、影音播放…… 「M-世代」的客户管理在乎随时随地多渠道,新的销售和服务模式必 然是取胜的关键。
  • 16. 16 谢谢 联络我们 admin@adamshk.com www.adamshk.com +852 2723 9977 4B Milton Mansion, 96 Nathan Road, Tsim Sha Tsui, Kowloon, Hong Kong Add us to Phone Book