Hotel Pelirocco

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Hotel Pelirocco

  1. 1. -  ABOUT HOTEL PELIROCCO -  SELECTED ROOMS -  THE AUDIENCE -  PR COVERAGE -  THE OPPORTUNTY -  THE INVESTMENT -  TESTIMONIALS
  2. 2. AWARDS
  3. 3. -  ESTABLISHED 2000 -  UK’S ORIGINAL BOUTIQUE HOTEL -  10 YEAR ANNIVERSARY IN 2010 -  19 THEMED BEDROOMS, BAR AND RESTAURANT -  BRAND ESSENCE = SEXY PUNK ESCAPISM -  ART, MUSIC, CULTURE, FASHION, MEDIA -  PR-FRIENDLY -  BRAND LITERATE -  FIERCELY INDEPENDENT -  INFAMOUS -  FUN
  4. 4. Hotel Pelirocco is situated on Regency Square on the seafront in the centre of Brighton. It is very close to Brighton’s vibrant shopping areas, within spitting distance of the conference centre and a stagger away is situated on Regency Square on the Hotel Pelirocco from the clubs, bars, in the centre of Brighton. seafront and restaurants.Brighton’s vibrant shopping areas, within It’s close to spitting distance of the conference centre and a stagger away from the clubs, bars, and restaurants
  5. 5. Brands who have partnered with Hotel Pelirocco since its launch in 2000 incl. :- •  PlayStation (bar) •  Durex (Durex Playroom) •  Absolut (Absolut Love Room) •  Nokia (conference room) •  Smint (bathrooms) •  Nookii (bedroom) •  Hysteric Glamour (bedroom) •  SingStar (karaoke lounge) •  O2 (Bubble Room)
  6. 6. -  OPEN TO GUESTS AND NON-GUESTS ALIKE -  24 HOUR LICENCE -  HIGH QUALITY FOOD, COCKTAILS AND STAFF -  LOCAL ‘COOL’ HANGOUT -  REGULAR LIVE EVENTS -  ART GALLERY -  CELEBRITY CLIENTELLE -  BREAKFAST ROOM -  TOP TUNES -  RELAXED ATMOSPHERE -  PLANNED REFURBISHMENT FOR JAN 2010
  7. 7. Our flagship suite, the ultimate "dirty weekend" room. Dedicated to all things decadent and indulgent, think burlesque, kitsch and sexy boudoir all rolled into one.8 ft round bed, mirrored canopy, separate living area, 42” plasma for PS/TV/radio, luxury ensuite bathroom, pole dancing area, giant plunge bath and double monsoon shower heads and its own entrance from the street.
  8. 8. The huge target sign on the bedspread, the Keith Moon pop art on the walls–all this can mean only one thing: you’re staying in the Modrophenia room of the Hotel Pelirocco. King size bed, ensuite bath/shower, TV and PS console, tea/ coffee making facilities, direct dial telephone, wireless internet access
  9. 9. Kitsch and camp glamour palace dedicated to Britain's blonde bombshell Diana Dors King size bed, ensuite shower, TV and PS console, tea/coffee making facilities, direct dial telephone, wireless internet access, sea views
  10. 10. Hotel Pelirocco partner with PlayStation once more with their take on upmarket private karaoke rooms, with The SingStar Lounge. Free room hire for those who pre-book, this fun and potentially riotous addition to the Hotel opens on 14TH Sept.
  11. 11. •  Young, trendy, affluent opinion-formers •  18-55 year olds, core 25-44 •  Professionals – Media, PR, music, fashion, advertising •  ‘Kiddults’ – adults that are still live in ‘youth culture’ •  International tourists looking for some quirky Britishness •  Business travellers / conferences attendees •  Models, photographers and fashion stylists •  Festival goers, clubbers and art lovers •  Gay couples •  DJs, musicians and their guests •  Weekenders of all varieties
  12. 12. TOTALS PER YEAR HOTEL (GUESTS AND NON-GUESTS) - 32,000 ROOMS (GUESTS) - 12,000 BAR (NON-GUESTS) - 10,500 EVENTS (100 PER YEAR) - 9,500
  13. 13. from; The Sundays Times, The Sun, The Observer, The Mirror and The Sunday Express
  14. 14. Cuttings from; Elle, Company, Real, Hot Stars and The Time Magazine
  15. 15. The Concept The Prohibition Bar is about secret sauciness and sexy fun. It will look like a quintessential English breakfast room or tea room by day and a sexy den of inequity by night. But there will be all sorts of naughty treats on offer like cocktails served in teapots, sherry trifles and alcoholic jelly and ice cream. We are offering the chance to be involved in the design and delivery of The Prohibition Bar, so that your brand will be fully integrated into the experience we give to Hotel Pelirocco’s customers The Prohibition Bar can become a 365 day-a-year experiential activation for your brand for the next 4 years
  16. 16. Breakfast at the Pelirocco is a relaxed and tasty affair. It is hosted in our bar area and we pride ourselves on our friendly laid-back, but attentive service and great tasting locally sourced food. Some like to try our infamous champagne breakfasts or bloody mary breakfasts or martini’s with their bacon and eggs
  17. 17. Afternoon tea Pelirocco style is something we will be introducing in 2010 with the launch of The Prohibition Bar. The day style will promote the idea of secret afternoon rendezvous and naughty English cream teas. Choose from standard cream teas or Pelirocco style naughty versions – gin ‘n’ tonics served in tea pots and tea cups.... only the waitress will know what you’re really drinking! Indulge in our “very sherry trifle” or choice of alcoholic jellys and ice cream or “Randy Brandy Chocolate Mousse”!
  18. 18. Seedy secret rendezvous are what evenings at the The Prohibition Bar are about! When darkness falls the embroidered table cloths come off, the painting of the Queen is flipped to reveal ‘God Save The Queen’, the lights dimmed, curtains pulled and teapots become shot glasses and mysterious cocktails. Dusk turns Pelirocco’s Prohibition Bar into a den of inequity !!
  19. 19. -  Naming rights for The Prohibition Bar -  Pouring rights (drinks brands / tea brands) -  Product placement throughout the Hotel -  Branding and Sampling -  Sole use of the Bar and The SingStar Lounge for events -  Priority use of bedrooms (number per year TBA) -  Freebie bedrooms for competitions, journalists, etc -  Inclusion in Pelirocco PR / Marketing -  Use of Pelirocco IP, website and mailing list -  Décor can be refreshed for new product launches -  Positive association with Hotel Pelirocco and it’s patrons -  Themed events and art exhibitions -  Minimum 4 year Term -  Production work to be carried out in Jan ‘10
  20. 20. Hotel Pelirocco Vol.2 – Compilation Album Following the success and critical acclaim of Hotel Pelirocco Vol.1 and to coincide with the 10th Anniversary, we will be releasing a follow-up compilation album Available on CD and Digital download, the new collection features both classic and contemporary tunes which inspired the Hotel and it’s makers The opportunity is to sponsor this compilation with branded artwork, enhanced multimedia content, weblinks and physical and/or digital copies available as a premium or promotional giveaways COST - £5,000
  21. 21. WE ARE LOOKING FOR A MAXIMUM OF 2 SPONSORS FOR -  BREAKFAST / TEA ROOM -  THE PROHIBITION BAR SCENARIO A -  EXCLUSIVE SPONSORSHIP - £10,000 PER YEAR SCENARIO B -  NON-EXCLUSIVE SPONSORSHIP - £5,000 PER YEAR MINIMUM 4 YEAR TERM (NON-NEGOTIABLE)
  22. 22. “Sponsoring a room at the Hotel Pelirocco was one of our best PR stunts. We are constantly mentioned in the press whenever the hotel is mentioned (which is very often). In addition to some great press coverage we also benefit from the brand having such direct personal contact with our target consumer (the kind of people who stay at the Pelirocco). All in all we are delighted with the project.” Sarah Johns - Ideal Brands (represents Absolut) “Hotel Pelirocco is a gem of a sponsorship. Consistent coverage from around the globe. Great product placement, the aesthetic of the PlayStation 2 values. PlayStation was there at the inception and we’ve enjoyed the fruits of the hotel bloom into one of the cultural epicentres of the South East. We had no hesitation in making Hotel Pelirocco the first public space to receive PLlayStation 2. Hotel Pelirocco is a true Third Place destination.” Carl Christopher – Sony Computer Entertainment
  23. 23. THANKS GULP! Studio 204 Westbourne Studios 242 Acklam Road London W10 5JJ Tel: +44 20 7575 3202 Richard Marshall richard@gulpmarketing.com Tel : +447973543527 Gareth Currie gareth@gulpmarketing.com Tel : +447500924927

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