Google has launched a new virtual world called Lively where users can create avatars and decorate virtual rooms. The summary explores the user's initial experience customizing their avatar's appearance and exploring the various retail and decoration options available in Lively, reflecting Google's aim to dominate virtual worlds in addition to seeking world domination in general.

1. Getting Lively!

3. Oh, the excitement!

4. Like every other Google product, it takes a Google user account to play. Some have accused Google of seeking world domination. Now they are after virtual world domination.

5. The first room that I got to took a little while to materialize, but I am pretty used to this in Second Life

6. The default avatar is a woman. I would think Google knows me by now!

7. What to look like? Well, at least this dude has hair!!!

8. Finally, Hair!

9. Time to decorate

10. The retail possibilities are endless! Now we know the true power of sketch up and Warehouse

11. Three different perspective for the avatar

12. I think disco is perfect for A Virtual Media Circus

14. Embed, rinse spit… The boundaries between the 2D and 3D web are now complete!