1. Premium International Ad Sales
APIAS
WHY SHOULD YOU JOIN US?
Jean & Paul Dupuy, Co-Founders
05/01/2010
+33623776908 +33611813429
pauldupuy@actvertising.com jeandupuy@actvertising.com
an company

2. WHAT IS APIAS?
๏ APIAS is a solution that will display local ads to foreign visitors of premium U.S. web sites.
When a user will visit one of our partners’ sites from a country other than the U.S., we will
identify where he is located using his I.P. address and display him a local ad, instead of an U.S.
targeted one.
๏ What we offer you is to represent in your country the inventories that we have gathered
through partnerships with premium U.S. publishers: you will have to sell them to local
advertisers looking to target a high-end audience in their country.
๏ As a rep firm, your company is used to selling ad spaces in foreign media to advertisers and
agencies, targeting their original audience. APIAS will give you the opportunity to increase your
revenue by also selling U.S. web sites’ local traffic to your clients in their own country, thus
making full use of your customer base.
๏ APIAS only works with hand-picked sites in order to create an environment that spawns the
most qualitative advertising product in every country: advertisers will have access to the best
audiences, next to the world’s most powerful media brands.
๏ APIAS has developed a technical solution, called CoordinAd, that will power this whole system,
from campaign booking to ad display, billing and reporting.
05/01/2010 2 APIAS

3. IN WHAT ARE WE DIFFERENT?
๏ Today, U.S. publishers encounter hardships in monetizing their international traffic: international networks
provide them with poor-quality ads at low CPMs, and running their own offices is usually not profitable.
๏ APIAS enables them to:
‣ have a global representation (we can monetize their traffic coming from any country, even the smallest one),
‣ be ready for tomorrow, as the part of their traffic coming from outside the U.S. is only set to grow and U.S.
advertisers will end up by never paying for international impressions,
‣ reach higher CPMs: we gather premium inventories in every country; thanks to APIAS, what publishers try
to get rid of today will become the most premium and longed-for advertising product, our CPMs exceeding
those reached by any other sales channel.
๏ By partnering with APIAS, rep firms avoid establishing independent agreements with sites one by one for this
market: they escape complicated negotiations that added to low inventories, would make it not profitable. On
top of that, they answer to what publishers seek: a global solution with an integrated technical tool.
๏ APIAS gives rep firm the opportunity to represent the most qualitative advertising product in their country,
with an unrivaled simplicity.
๏ In addition, APIAS will enable rep firms to offer international campaigns to their clients: they will get access to
inventories everywhere in the world through one interface only.
05/01/2010 3 APIAS

4. THE PRODUCT
๏ By gathering premium traffic in every country and making it available to sale
through a comprehensive and automated system, APIAS will create a new
premium and leading advertising solution.
๏ Foreign visitors of U.S. web sites are English-speakers that are opened to the
world (more likely to have a good level of education and revenue). In addition,
the sites we aim at working with have the best content and are the most
powerful internet brands worldwide.
๏ This is why, through us, advertisers will be able to target the best audience of any
given country.
๏ The only downturn of this product is that inventories will remain limited, which
will make APIAS a rare product: has rarity ever been a problem?
๏ As this traffic isn’t properly monetized yet, APIAS will start by being
competitive and will then raise its prices.
05/01/2010 4 APIAS

5. RISK & INVESTMENT
๏ With APIAS, you have a control over the ad spaces rates, setting a local index for
your market (a percentage of the U.S. rate card you believe you can reach in your
own country).
๏ We do not ask for any commitment period and you do not have to pay any money
to join our system: we cover the bandwidth and all the other costs.
๏ You get a cut of the generated revenue: as we offer you the possibility to bill your
clients directly, you are ensured to get your commission.
๏ APIAS enables you to make full use of your potential, selling a great product to
your clients and expanding your activities.
APIAS is risk-free, there is no cost or investment for you.
It’s time to benefit from it.
05/01/2010 5 APIAS

6. TIMELINE
๏ To sign up in our system, you just need to have a talk with us, sign our flexible and
simple contracts and log into our web-based user interface.
๏ You can start selling ad spaces within a day, once you have joined APIAS.
๏ We are ready to launch and finalizing our partnerships: our servers are set up, our
technical solution is developed and we will start running ads within three months.
๏ We have set up a large number of partnerships with major U.S. publishers and rep
firms all around the world. Due to the risk-free and value creating aspects of our
business, we received very positive feedbacks from media buyers, advertisers and
publishers.
๏ If you want to know more about who we are working with, please feel free to
contact us.
๏ We are at your availability to discuss partnership terms and implementation
timeline.
05/01/2010 6 APIAS

7. LAST WORD & CONTACT
๏ APIAS is absolutely risk-free and is a great way to improve your image
and your revenues by selling a premium and creative advertising product.
๏ APIAS enables you to face the actual tough economic situation by
marketing a product that is an answer to it: we offer better quality at a
similar cost for advertisers. They are thus tempted to move their budgets
to our solution.
๏ Contact us to get more details: pauldupuy@actvertising.com/
+33623776908 & jeandupuy@actvertising.com/+33611813429, or
www.actvertising.com.
๏ We are at your availability to study any demand and will get back to you
as soon as possible.
05/01/2010 7 APIAS