Ace of Sales Webinar: Create Your First Ezine


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  • Ace of Sales Webinar: Create Your First Ezine

    1. 1. CREATE YOUR FIRST EZINE Start Delivering Value to Customers Regularly
    2. 2. WHAT THE HECK IS AN EZINE? ‣ Email Magazine or Email Newsletter - same thing! ‣ It’s a combination of articles & valuable content ‣ It’s sent regularly (doesn’t have to be exact) ‣ Jeffrey’s “Sales Caffeine” is an Ezine ‣ Doesn’t have to be long
    3. 3. WHY CREATE ONE? ‣ One of the best ways to reach out to contacts ‣ Keeps your name top of mind ‣ Acts as a reminder ‣ Stirs up sales ‣ Gives customer content to forward (referrals!) ‣ It’s ice breaker to do other follow up
    4. 4. WHAT SHOULD BE IN IT? ‣ A lead article ‣ Updates ‣ Testimonials ‣ Factoids / Did you know’s ‣ Customer Stories / Shout outs / Industry news ‣ Images (1 for each article) ‣ Promotions (Last)
    5. 5. FOR BEST RESULTS ‣ Keep a consistent title ‣ Include your name in the subject line ‣ Keep subject lines short and straight forward ‣ Send it regularly ‣ Keep articles short (less than 350 words) ‣ Get help! (enlist your boss & reputable writers)
    6. 6. SUBJECT LINE OPTIONS Keith Thompson: Learn to Landscape - Issue 42 Keith Thompson: 4 Unusual Landscaping Ideas
    7. 7. HOW TO TRACK IT ‣ Unique Opens = How many people opened it ‣ Total Opens = How many times everyone opened it ‣ Opens are just a guide, not an exact metric ‣ Why do some people show 5 or 10 opens? ‣ If you see a couple opens, call the contact!
    8. 8. TESTIMONIALS ‣ Keep them short ‣ Include specifics ‣ Should be about them, not just you! ‣ You can write it for them ‣ From them is best
    9. 9. TESTIMONIALS “Keith did an incredible job with our back yard. He listened and executed like a total professional. You should see the Asian-themed sitting area he made for us! He’s nothing short of an artist!”
    10. 10. LEAD ARTICLES ‣ 250-350 words ‣ Write it about “Them” ‣ Use “You” language ‣ Be instructive, offer value ‣ Use bullets and numbered points ‣ Write short paragraphs ‣ Study Jeffrey/other Ezines
    11. 11. LEAD ARTICLE 315 words Everyone wants an attractive front yard, beauty being in the eye of the beholder. Thou art the beholder; let's start there... please yourself. 4 unusual landscape ideas for your front yard: 1. Tree lattice, this is a variation on a design called the Belgium doublet. Plant young trees a foot or two apart, but angle the trees toward each other. Weave the trees over and under, tie them where they cross, shave a little bark off and they will grow together. 2. Arborsculpture is the art of shaping live tree trunks. With its roots in medieval alchemy, this art form is spreading across landscapes worldwide. Young trees are simply bent and pruned into desired shapes. Chairs, gazebos, bridges, boats, or even a drive through archway where two tree grow into one tree across your drive. There is no limit to the range of shapes one can grow from living trees. 3. Rocks, no water, no weeding, just put them down and they stay there for a million years. Rock work comes in all sizes and shapes. One creative way to use rock is to take a truck with lots of buckets to a landscape supply and fill them with different colored stones. Arrange the stones into a mandala, or try to copy the Zen rock garden idea. For low maintenance yards, stone is hard to beat. 4. Fruit, less work than vegetables but still contributing to food budget, fruit a can be used for arborsculpture, lattice work or simply to provide fruit for the table. Apples and pears are some of the easiest to grow. You may like to try some of the multi variety apple trees, where as many as 6 different apples will grow on one tree. If you have a tree like this you will learn what kind you like best and what kind of apples will grow the best in your climate.
    12. 12. SUPPORT CONTENT SHOULD BE... ‣ Surprising ‣ Exciting ‣ Fascinating ‣ Helpful ‣ Cautionary ‣ Reminding ‣ Conversational
    13. 13. Did You Know? How to Get Rid of Aphids Aphids are sneaky and inconspicuous little beasties. They can show up, breed like crazy and completely destroy your flowers, vegetables and even trees before you ever know there’s a problem. You can kill aphids by spraying, especially under the leaves, with a solution of 2 tsp mild dish or laundry soap to a bottle of luke warm water. The soap washes off the aphid’s protective waxy coating and causes dehydration. End of problem!
    14. 14. UPDATES Scotts Now Owns Miracle Grow For the longest time we have offered customer Scott’s product to build and maintain beautiful lawns. Recently Scotts has purchased the “Miracle Grow!” company! What does that mean for you? It means we can now help you keep your garden beautiful too! We now offer garden treatments to grow bigger, more healthy flowers, shrubs, and plants while keeping away the harmful weeds and bugs. Ask us about how we can keep your garden as colorful and healthy as your grass!
    15. 15. Upcoming Dates Important Summer Dates June10 - 15: Second Garden Treatment July 20 - 30: Third Lawn Treatment August 1- 10: Bug Treatment (lawn and garden) August 15 - 30: Fourth Lawn Treatment September 20 - 30: Final Yard Conditioning
    16. 16. YOUR QUESTIONS
    17. 17. CREATE YOUR FIRST EZINE Start Delivering Value to Customers Regularly