Presentació FITA International ENG

FITA
worldwidefita.com
august 2013, barcelona
From Innovation To Action
FITA “FROM INNOVATION TO ACTION. ALL RIGHTS RESERVED. TM, ® & COPYRIGHT © 2013

FITA, ABOUT US
Project presentation FITA INTERNATIONAL
For a long time there has been the need to mark sites,
especially properties, to clearly indicate the boundary
lines. The best way to mark them were landmarks,
usually large or unique rocks, driven into the ground to
avoid manipulation. Other systems used were piling up
rocks into a heap, stone crosses... Some municipalities
or big properties carved the stones, or inscribed them
on one or two sides. We can ﬁnd these small marks all
over Spain. They became transcendental to mark and
thus establish the limits of each municipality. They were
also used in documents as reference points.
Without FITAS we can get lost.
Mental limits are the most difﬁcult to establish and the
least important ones are the physical limits. The mental
limits can be borders. Do we want borders? Or do we
want FITAS that can guide us?
FITA is born with this intention: to be a guide for
action.
A FITA IS A LANDMARK... AN OBJECTIVE,
A CHALLENGE, A DREAM.
1

FITA WORLD
FITA has only one objective: installing FITAS of many
different typologies (cultural, informative, business,
social, sportive, recreational, governmental...) in
every city around the world, thus creating a membra-
ne of information in each city encompassing all social
collectives.
In a society led by technology like ours, people need
to interact and, above all, return to the origins, to per-
sonal interaction, to people.
FITAS will be the neuralgic points that allow people to
feel at home wherever they are and wherever they
come from by locating the FITAS related to their inter-
ests. They can spend their time enriching their lives
with what interests them most and connecting with
people who share the same interests.
You set your own fita...
FITA IN EVERY CITY
AROUND THE WORLD
2

MISSION / VISION OF FITA
*FITA WIT: fractal point of wit, talent, intelligence and wisdom.
**FITA BOOK: international foundation of knowledge transfer and transformative action.
A METAMODEL TO THINK
NEW MODELS:
1.The creation and promotion of initiatives that respond to the idea of an
economic model based on people and thought for people and founded
on knowledge, intelligence and talent
2. The introduction of individual and social responsibility as a production
factor and to provide carefully analyzed solutions to market needs and
incorporate a high unique and universal added value.
3 The radical transformation of social cohesion based on the assisting
“Welfare-State” into a complementing “Society of Well-Being”, genera-
ting economic and social progress that essentially develops the BEING
through a solidary society.
VISION:
"UNIVERSALIZING (FITA) CULTURE AND KNOWLEDGE CREATING
PROJECTS OF HIGH IMPACT ON THE COMMON GOOD WITH INNOVA-
TIVE ECOSYSTEMS DEVELOPPPED BY USING THE BASKET OF CON-
TENTS OR CONCEPT MARKET (FITA BOOK**) AND SUPPORTING
CREATIVE PEOPLE TO BUILD LINKS BETWEEN TACIT (experimenting),
PROFESSIONAL (supporting), ACADEMIC (teaching) and SCIENTIFIC
(researching) KNOWLEDGE".
MISSION:
"CONSTRUCTION OF PHYSICAL SPACES (FITA WIT *) ALL ACROSS
THE REGION IN A NODAL NETWORK THAT GENERATE SOCIAL AND
ECONOMIC PROGRESS FOLLOWING FRACTAL ORGANIZATIONAL
MODELS OF CROSS-GENERATIONAL, CROSS-DISPCIPLINARY AND
CROSS-CULTURAL KNOWLEDGE"
3
WHAT WE WANT
1 Provide society with...
2 new ways of thinking necessary models,
3 innovative and transformative,
4 in the ﬁelds of culture and education,
5 health, learning, and dependence,
6 with technologies and networks,
7 that integrate the social and economic,
8 with the human factor,
9 without barriers, direct intermediation in management,
10 innovating and promoting unique initiatives,
11 open to the world,
12 preoccupied and occupied with challenges,
13 cross-generational, cross-disciplinary, cross-cultural,
14 complex and diverse,
15 in a global world
PUTTING THE SOUL INTO GLOBALIZATION

OUR OWN EXCLUSIVE "LOGBOOK"
IS "THE FITA BOOK":
HOW WE DO IT
. The PGS (person, group and system) model that uses the initial bottom-up
direction in creating action.
. The non-conventional thinking: The generation of systemic and holistic thinking.
. The differentiating factor: the uniqueness of the part to get to the WHOLE.
. The climate necessary to develop associative intelligence.
. The physical and mental preparation for creativity and collaborative learning.
. The maps, support paths tailor-made for each project based on the metho-
dology PGS (person, group, system)
People, connecting them:
. We believe it is necessary to foster, encourage and recognize individual
talent, the talent of each person.
. We believe in lifelong learning and training of people as an inherent function
to action.
. We believe in the willingness of people as a starting point for their activities
Groups, sharing knowledge and projects:
. Providing effective, adaptable and ﬂexible ways to carry out propositions and
intentions.
. Theory and practice, strategy and tactics are linked and allow us to see as
far as possible to let us know what we have to do tomorrow.
. What matters is that people organize themselves without imposing a pre-
established model.
The System, co-creating ethical values as the backbone for natural communities:
. We believe that Ethics is an indisputable market value.
. The good functioning of social justice must ensure respect for life, freedom,
and wellbeing.
. The search for models that excel in combining social and economic be-
havior, that foster a climate of cooperation and collaboration and are appli-
cable in a global world.
Out of all these processes rises the CONCEPT MARKET or the "basket of
contents” with the intellectual patent as differentiating factor.
Columbus undertook a big FITA
by going new ways,
he brought the world closer together
in a global market.
Did he do this by sharing knowledge,
co-nnecting people and co-creating?
From "co-lonization" to globalization.
What is needed now is putting the soul
into it!
4
INTERNATIONAL FOUNDATION OF KNOWLEDGE TRANSFER AND TRANSFORMATIVE ACTION THAT COMPILES KNOWLEDGE OF:

THE FIRST FITA: FITA WIT
FITA WIT, A PLACE TO SUPPORT
TALENT AND CREATIVITY
According to recent studies only 10% of 1,000 presented ideas convert
into a project after the first year, of these 10% turn into a company or
another type of legal entity after the second year, and finally after 2/3
years only 10% are still operative. This means with the current system,
of every thousand ideas only one becomes sustainable!
Clearly, the model does not work, it is not efficacious (knowing what to
do), it is not effective (knowing how to do it) nor efficient (avoiding idle
resources), thus not equitable (recognizing uniqueness).
The process a person and/or a team have to undergo to transform an
idea into common good is wrong, because it only takes into account the
object (the world of evidence) and not the subject (the world of convic-
tions).
Seeing a company as a goal and not as a tool inhibits to understand or
support people at the height of their creation. FITA helps transform
utopias into realities.
A new model for organizing knowledge-capital relations and transfor-
ming this into GDP. What we are looking for is the best way to do it. A
new model based on real needs that involves all stakeholders and pays
special attention to reassuring the world of capital that it is possible to
build a transactional space that seeks to create wealth.
It is necessary to extract knowledge "bottom up" and mobilize resources
"top down" to get:
- From talent to knowledge
- From a physical location to mentoring
- From teaching to learning
- From action to prototyping
5
A place of wit, talent, knowledge, intelligence, wisdom, humor...
AREAS
CULTURE
KNOWLEDGE

LEARNING…
UNDERTAKING…, DOING!
"CONCEPT MARKET" AT FITA WIT
6
LEARNING DOING
MENTORING:
THE STRENGTH of the mentoring
process
HEALTH SCHOOL
COGNITIVE LEARNING:
THE STRENGTH of the project
FUNDING:
THE STRENGTH of complicity
Personal plan / idea development,
1st. Quarter
Group plan / project strategy,
2nd. Quarter
System plan / funding entity,
3rd. Quarter
UNDERTAKING

UNIVERSALIZATION OF THE
KNOWLEDGE SOCIETY
AREAS OF FITA WIT
A. FITA WIT CO-MMUNITY:
• Research and meeting point for talent:
CSV (communities of shared values): fractal network of knowledge
. Young COLLEGE STUDENTS: Kairos Society, Singularity University, Johns Hopkins
University, Make Sense
. Collaborative talent networks (inventors, researchers, ...) sharing spaces and expe-
riences at the FITA WIT agora.
• Collaboration with other institutions:
ISIS OXFORD as a model / FAB-LAB / Universities / Institutes of technological
transfer / Companies / Industries / Foundations / Associations / Cooperatives /
Social enterprises / NGOs (Ashoka, Skoll, The Hub, Hyndra)
• Funding, assessment of ideas and investment rounds previous to the constitu-
tion of the start-up:
. "La Ferradura” a table were the best projects are presented. The investment round
transforms itself in an experience that includes:
B. FITA WIT CO-MMITTEE:
This is the body responsible for validating the input of ideas, people and / or work
teams, as well as overseeing the compliance of execution timelines and offer possible
alternatives. They will be in charge of maintaining, enhancing, updating and preser-
ving the FITA BOOK.
It will consist of 10 people:
C. FITA WIT CO-MARKET:
The contributions of contents made in the "Agora of Knowledge" feed the Concept
Market that goes beyond the product and service market. The new concepts can
no longer be developed by individual geniuses, but are thought of by special teams
that work in compliance with the Knowledge Society and the process of universali-
zation.
The instrumental and operational challenges for its development come from
models that incentivize ideas as the new driving force of society, beyond physical
labor and technology. It is about promoting organizational models that enable it,
understanding the importance of incorporating the human factor into the chain of
values, a complex factor due to its natural unpredictability derived from talent and
the added knowledge it provides.
Management 4.0 is capable of responding to the governance of "Human Beings
with Resources" breaking with the prevailing management of human resources.
7
• One o two Elevator pitch
• Center sponsor (University
partner sponsor, family
ofﬁce partner sponsor,
company partner sponsor)
• Sponsorship Idea
• InbensH3C
• Share National Investor
• Share International Investor
• Promoter of the center (1: Sant Cugat Foundation)
• Sponsors of the center (3: University Family Ofﬁce, Company)
• Sponsoring Organization (1 out of 10);
• Project Specialists (3) 1 of each: Health, Learning, Sustainability, Human Rights,
• Transversal Specialists (2): ICT / IT Creative Industries
• Public Administration (1)
• FITA (1) Representation of the FITA BOOK Commission of Guarantee

FITA WIT, AN EXCLUSIVE AND
INCLUSIVE PLACE
ARCHITECTURE FITA WIT
8
1.“Idees Lab”
FITA WIT Design process diagram
3: “Committée & Community”2: Social business area
("Agora")
5: "La Ferradura" ( investment rounds/
Committee meetings)
4: Updates (seminars, workshops, conferences, etc.)

FROM WORLDWIDEFITA.COM
TO WORLDWIDEFITA.ORG
FITA is a brand, a seal of quality that validates correct implementation of
a new way of thinking that includes: values, criteria of governance and
organization, transparency in the process, and a concept market or
basket of contents.
FITA FOUNDATION is a foundational brand that validates the legal orga-
nizations promoting FITA projects..
The SROI and scientiﬁc parameterization of some measurable inputs
during the support process mark the progress and the market value of
the project at the moment of the investment round, "La Ferradura." .
From the pre-money value, the start-up will pay a "success fee" of 5% that
will be designated to the chosen social or research project to develop the
local community. These funds will be managed by the Fundació Sant
Cugat Actiu. The learnings of the entrepreneurial team will be the facilita-
tor of this journey "from .com to .org" in form of mentoring the selected
project.
At full capacity the center is estimated to generate at least €100,000 per
year as a contribution to the progress of the local community. The scala-
bility of both the projects as well as the start-ups created in the FITA WIT
will be measured by the conversion “from .cat to .net" to verify the impact
of the fractal model of FITA..
We want .com to ﬁnance .org and this to generate the .net of .cat.
We cannot create Fita International without considering the most
important fita for everybody: to live, to live well and to live together...
This should be everyone's fita.
FROM “.com” to “.org”
9

POWERED BY CiT. THE ORIGIN
OF THE NODAL NETWORK
FITAWIT SANT CUGAT
10
Girona
Tarragona
Lleida
Modernist
complex
Sant Pau
Knowledge City
BCN Key (Besós)
Kairos
Adventura Capital Mediatic
Building 22@
Rubí
Cerdanyola
Dependency city
(Vilanova)
CiT
.CAT
BCN
SANT
CUGAT

AND THE TRUTH...
IS THE PROCESS ITSELF (I. Kant)
FITA TO FITA...
11
From Innovation To Action
FITA BOOK:
International Foundation
of Knowledge Transfer
and Transformative Action
FITA’s:
Geo-localization
FITA WIT:
From "Concept Market"
to "Agora Experience"
FITA WIT SANT CUGAT:
The first node of a fractal network of
knowledge, from "worldwidefita.com" to ".org"

FITA VISUALS
The idea is to install real fitas all over the world, that
are inspired by the originals, all alike, thus creating a
strong and, above all, universal branding: The hard-
ware (fita) containing software (information) leading
to mindware (knowledge).
The way to connect to the fitas is easy: each one of
them will have a QR code that can be read with new
generation phones, tablets, etc., to access their con-
tent. The content will mainly summarize the intention
of that particular fita, provide information on the sub-
ject, and tell us where to go to learn more or to con-
nect with people of the same interests.
We create new urban furniture, attractive and coherent
to be practical but not too nice to avoid vandalism.
The idea is to use recycled wood combined with a
solar panel to provide renewable energy for illumina-
tion at night or in places where the sun or fog do not
allow them to be seen easily.
A fita ... Mental wealth for those who locate it,
cultural wealth for those who install it.
HOW TO ENTER YOUR
FITA WORLD...
12
FITA logo + City name
FITA of recycled wood treated
to resist all types of weather
conditions and temperatures
around the world. Height of
about 80 cm.
FITA International logo
QR code with info on a
particular FITA: content,
seminar, event, monu-
ment, meeting, etc.
Variable code whenever
we want.
The physical FITA:
A small continent with a huge content
Photovoltaic solar panel to
obtain solar energy and
produce electricity to
self-illuminate. Designed
to withstand open air
weather conditions. 25
years lifetime.
international
new york

All ﬁtas will be controlled by a geolocalization system linked to the QR code that allows us to know at all times how many people access
their content, see them, etc. Thus we gather a considerable global CRM.
FITA VISUALS
REAL FITES ALL AROUND US ADAPTING
TO OUR EVERYDAY LIFE
13

INVOLVED SO FAR...
PERSONS AND ORGANIZATIONS
Idea and conceptualization
Sponsoring Organizations
Associates
with support from:
14
Idea and FITA concept:
Albert Latorre, Àlex Catalan, Pere Monràs and Xavier Pellicer
Executive Coordination and Fundraising:
Javier Noguero, Joan Carles Salinas, Jordi Castellet, Jordi Esteban, Mª Roser Ferre
"Concept Market"
Alícia Giménez, Christian Obregón, Elias Galobardes, Eulalia Alemany,
Joan Carol, Sophie Robin, Xavier Gironés
Architecture / haptic cognition
Cristina Roselló, Enrique Bogdanov, Tomo Takeda
Creativity, communication and rhetoric:
Florian Mueck, Marina Coll
Mentoring and internationalization:
Carlota Cattaldi, Karen Reith
Talent & Projects Research:
Adriana Freitas, Miquel de Paladella, Mònica Evason, Yolanda Gurrera
International advisory:
Itamar Rogovsky, Universidad Tel Aviv.
(...)

CONTACT:
informació
fita@worldwidefita.com
worldwidefita.com
“The true value of a human being can be found in the
degree he has attained liberation from the self. We
shall require a substantial new manner of thinking if
humanity is to survive.”
Albert Einstein

Presentació FITA International ENG

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