Social Media Case Study

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Social Media Marketing Case Study - India
Brand: SouthIndies - A Restaurant Chain in South India
Objective: Increase Online Visibility for the Brand and market the events.

Published in: Business
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Social Media Case Study

  1. 1. Case Study<br />(September ’09 - December ’09)<br />
  2. 2. Deliverables <br />Create awareness about southindies<br />Spread awareness about activities<br />Maintain a dashboard that would contain all information<br />Google and alexa rankings<br />Stats/ hits/ visitors etc<br />Tracking visitors and traffic<br />Manage online reputation <br />Increase ‘southindies’ brand value<br />
  3. 3. How we delivered<br />
  4. 4. Spread Awareness<br />
  5. 5. Spread Awareness<br />
  6. 6. Promoted activities<br />
  7. 7. Promoted activities<br />
  8. 8. Managed online reputation<br />
  9. 9. Managed Online Reputation<br />Negative Burrp.com reviews have moved from 2nd to 7th place in search results (could have gone more down in more time)<br />Overall Rating on Burrp.com have improved from poor to average<br />More of ‘southindies’ results on 1st and 2ndgoogle search pages rather than reviews<br />Improved Ratings on major review sites like Mouthshut and Tripadvisor<br />
  10. 10. Managed Online ReputationConnected to Bloggers (Generated PR)<br />
  11. 11. Increased ‘southindies’ Brand Value<br />
  12. 12. Increased ‘southindies’ Brand Value<br />
  13. 13. Engagements<br />
  14. 14. Engagements<br />
  15. 15. Dashboard of Statistics<br />Friday sales increased by 95%<br />Coverage by various food bloggers & PR sites<br />Website improved by 24,95,596 ranks (src: Alexa)<br />Approximately 6500 visits in just over 3 months<br />Approximately 4200 hits from Bangalore<br />Approximately 1400 blog hits<br />Website reach increased by 210%<br />Search sent 3261 visits via 443 keywords<br />Bounce rate improved by 78%<br />
  16. 16. ThanksThink we can help you?abhinav@zapylacz.com<br />

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