1. CONTENT
Dynamic Digital Signage Trends and Best Practices
March 20, 2012

2. CONTENT DEMO REEL <click YouTube link or paste link into browser>
HTTP://WWW.YOUTUBE.COM/WATCH?V=TNWS42XKMM8
DOWNLOAD
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3. digital dreams
content realities
trends and best
practices

4. envision. plan. execute.
“ it ”

5. purpose matters
start with the present or start with the future

6. trends from who’s POV?
from the back-end: technology solution
providers POV
from the middle: digital screen media
deployers POV
from the front-end: customers POV

7. technology trends
fdsfdas
• large format video walls
• all-in-one displays
• clear LCD displays
• digital menu boards (service environments)
• cloud technology
• interactive displays
• LED solutions
• mobile convergence
• outdoor LCD displays
• small screens/higher functionality

8. business trends
fdsfdas
THIS WILL VARY BY BUSINESS MODEL, BUT MAY INCLUDE…
• innovation
• integration
• leveraging business intelligence
• digital media
• enhanced supply chain management
• focusing on Brand
• reduced store footprint (in retail)
• talent and training

9. consumer trends
fdsfdas
• increased control
• increased mobile usage
• increased tablet usage
• reduced brand loyalty (GenY)
• price and inventory shopping
• looking to social media for buying opportunities

10. “ it ”has power
to solve problems and address needs know
what your problems/challenges and needs are

11. defining“it”…
your content best practices

12. effective
needs analysis for
content strategy
• Identifying and Understanding Objectives,
Challenges, and Opportunities
• Venue Profiling
• Audience Profiling
• Dwell Time

13. establishing your DSM brand
standards
• messaging
• relevance
• brand clarity – look, tone, feel, voice
• visual interest

14. WHAT IS CONTENT VIDEO DOWNLOAD
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15. flexibility, customization, or
integration a necessity?

16. if you don’t know why you are doing it
“ ”
how will you know if it’s working?

17. FAILURE SUCCESS
CHOICES. paths and partners

18. Considering your content options…
think scalable,
flexible,
repeatable.

19. trust matters

20. team matters

21. results matter

22. measurement matters
“The good news
is, profits are up
76%, the bad
news is, we don’t
know why.”

23. SADDLE RANCH DIGITAL
Saddle Ranch Digital creates dynamic content solutions that engage audiences via
digital signage and across other technology driven platforms. Our creative services
include the design and production of still graphic templates/menu-board style
content, animated graphics and fully customized content programming that can
incorporate b-roll / secondary footage, on-screen talent, customized graphics,
animation and dynamic visual/audio effects. Our solutions deliver content that
directly affects the business challenges of your organization.
Award winning content strategy and production. With roots in Hollywood film
production and digital place-based media, we bring over 25 years of content creation
experience to our work delivering high-impact digital media for all size screens. We
lead with performance focused content as the most critical business factor. A simple
focus that’s proven successful for our clients.
www.SaddleRanchDigital.com
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24. LINDA HOFFLANDER
Chief Strategy Officer
Saddle Ranch Digital
lhofflander@saddleranchdigital.com
952.201.3248
Linda adds more than twenty years’ experience in the consulting, business
development, technology, and communication industries. She specializes in
corporate strategic planning as it relates to the business case, design,
deployment, and maintenance of digital screen media networks.
Past experience includes senior-level and executive positions with several
international and national firms including The Handa Group, a digital screen
media consulting group based in Minneapolis, Wireless Ronin Technologies,
Inc., where she served as vice president and chief marketing officer, John Ryan
Performance and others.
A noted public speaker, Linda is a recognized expert in digital screen media:
digital signage, digital menu boards, and interactive touch screens. She
lectures and provides coaching and strategic planning support to executives,
corporations, and organizational leaders and employees in harnessing the
power of technology based solutions.
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