Getting Started with Structured Markup for SEO

Getting Started with Structured Markup for SEO Aaron Bradley Internet Marketer, InfoMine Inc.

Three semantic web fundamentalsSeparating the presentation and data layers, triples and linked data

Before we dive in: it’s not based on RDF but…“Structured data” is old news, its benefits are obvious, and I bet you’ve used it

For the record: benefits of structured markupPublishers get rich snippets (with higher CTRs), and searchers get richer results

Different flavors of structured markupMicroformats, microdata and RDFa: variations on a theme

Which structured markup is right for you?The correct choice depends on your topical domain and current technologies

A quick word about likingFacebook’s Open Graph protocol is so widely used it shouldn’t be ignored

Should I bother? – Part I: Yes, obviouslyIf rich snippets are supported for your content, there are clear benefits

Should I bother? – Part II: MaybeStructured markup might be beneficial, even in the absence of rich snippetsGoogle Custom Search Proposed schema.org extensionsGoogle extracts data from structured markup that can W3C maintains a list of proposals for schema.org.be used to filter, sort and rank results in a Google Types on this list may end up becoming part of theCustom Search Engine schema.org specification

Semantic spamAttempting to game the search engines is, as usual, likely to end in tears

Keeping up with the (semantic) JonesesReference sites, testing tools and people in the knowSources of Information Tools and validators People to followschema.org Rich snippets testing tool @danbri @mfheppstructured-data.org Structured data linter @jaymyers @matthewjbrownpublic-vocabs@w3.org Schema creator from Raven Technologists: @manusporny ∙ @jenit ∙ @gkellogg

Thanks!Hope you enjoyed the presentation – please say in touch! Twitter: @aaranged Web: seoskeptic.com

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Getting Started with Structured Markup for SEO

by Aaron Bradley

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