Dairy Herd Management - Increasing Production and Consumption of Milk & Dairy Products | Key Benefits of Smart Farming

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DAIRY HERD
MANAGEMENT MARKET
GLOBAL FORECAST TO 2021
DAIRY HERD MANAGEMENT MARKET - GLOBAL FORECAST TO 2021
By Product {Hardware (Milk, Fertility, Feeding, & Cattle Management Systems), Software (On-Premise
& Web-Based)}, Application (Milk Harvesting, Reproduction, Heat Stress, & Calf Management) and Region
REPORT OVERVIEW
1.1 OBJECTIVES OF THE STUDY
• To define, describe, and forecast the global dairy herd management market on
the basis of products, applications, and regions
• To provide detailed information regarding the major factors influencing the growth
of the market (drivers, restraints, opportunities, and industry-specific challenges)
• To strategically analyze the micromarkets with respect to individual growth trends,
future prospects, and contributions to the total market
• To analyze the opportunities in the market for stakeholders and provide details of
the competitive landscape for market leaders
• To provide a five-year forecast (2016-2021) for various segments of the dairy herd
management market, in terms of revenue, with respect to four main geographies
(including countries), namely, North America, Europe, Asia-Pacific, and the Rest
of the World
• To profile the key players and comprehensively analyze their market shares and
core competencies
• To track and analyze competitive developments such as new product launches;
agreements, partnerships, and collaborations; geographic expansions; joint
ventures; and mergers and acquisitions in the global dairy herd management
market
HEALTHCARE
REPORT CODE
HIT 2591

1.2 MARKET DEFINITION
• Dairy herd management enables farmers to plan and manage all aspects of dairy farming, from tracking and
feeding cattle to planning and executing milking and immunization plans for each animal in dairy farms. Dairy
herd management products are used for both animal comfort and dairy production management through various
applications, such as animal comfort, calf management, feeding management, heat stress management, milk
harvesting, and reproduction management.
1.3 MARKET SCOPE
• This market study covers two broad categories, namely, hardware & systems and standalone software to
arrive at the global dairy herd management market size for the period of 2016 to 2021
• The hardware & systems market considers fertility management systems, feeding management systems,
cattle management systems, milk management systems, and accessories used in dairy farms only; while
standalone software includes On-premise software and web-based/cloud-based software
• The market size for dairy processing equipment is not included in this research study
1.3.1 MARKETS COVERED
• This research report categorizes the dairy herd management market into the following segments and subsegments:
• GLOBAL DAIRY HERD MANAGEMENT MARKET, BY PRODUCT
• Hardware and Systems
• Fertility Management Systems
• Feeding Management Systems
• Cattle Management Systems
• Milk Management Systems
• Accessories
• Standalone Software
• On-premise Software
• Web-based/Cloud-based Software
• GLOBAL DAIRY HERD MANAGEMENT MARKET, BY APPLICATION
• Animal Comfort
• Calf Management
• Feeding Management
• Heat Stress Management
• Milk Harvesting
• Reproduction Management
• Other Applications (Genetic Management, Cattle Sorting, Weighing, Data Analysis, Decision Support, and
Financial Management)
INTRODUCTION

• GLOBAL DAIRY HERD MANAGEMENT MARKET, BY REGION
• North America
• U.S.
• Canada
• Europe
• Germany
• U.K.
• France
• RoE
• Asia-Pacific
• China
• India
• New Zealand & Australia
• RoAPAC
• Rest of the World (RoW)*
• * RoW includes Latin America, the Middle East, and Africa
1.3.2 YEARS CONSIDERED FOR THE STUDY
•
2014
HISTORICAL YEAR
2015
BASE YEAR
2016-e
ESTIMATED YEAR
2021-p
FORECAST PERIOD
•
•
INTRODUCTION

1.4 CURRENCY
• The currency used in the report is USD, with market size indicated in USD million
• For companies reporting their revenues in USD, the revenues were picked from their annual reports
• For companies that reported their revenues in other currencies, the average annual currency conversion
rate was used for the particular year to convert the value to USD
1.5 LIMITATIONS
• Some of the companies in this market are privately owned and their revenues are not available in the public
domain. Hence, revenues for those companies are not included in this report
• Company developments which are not reported in the public domain are not included in the report
1.6 STAKEHOLDERS
• Dairy herd management hardware and system manufacturers and vendors
• Associations related to dairy herd management
• Medium-scale and large-scale dairy farms
• Research and consulting firms
• Dairy herd management software manufacturers and vendors
•
INTRODUCTION

2.1 RESEARCH METHODOLOGY STEPS
• This research study involved the usage of extensive secondary sources, directories, and databases such as
Hoovers, Bloomberg Business, Factiva, and Avention, along with government databases, to identify and
collect information useful for this technology-based, market-oriented, and commercial study of the dairy herd
management market. In-depth interviews were conducted from various primary respondents that mainly include
key industry participants, subject-matter experts (SMEs), C-level executives of key market players, and industry
consultants, among others, to obtain and verify critical qualitative and quantitative information as well as to assess
future prospects. The following figure shows the market research methodology applied in making this report on
the dairy herd management market.
• FIGURE 1 GLOBAL DAIRY HERD MANAGEMENT MARKET: RESEARCH METHODOLOGY STEPS
•
• Market classification for the overall dairy herd management market
• Technical information on the dairy herd management market, by
product, application, and region
• Identification of the key players in the dairy herd management market
• Developments and adoption of dairy herd management systems across
various regions
• Analyzing annual reports, SEC filings/investor presentations, and press
releases of the key industry players
• Dairy herd management market size
• Validation of market drivers, restraints, challenges, and opportunities
• Regional markets
• Market trends and forecasts
• Value validation
• Dairy herd management market segmentation
• Top-down approach
• Bottom-up approach
• Data triangulation
• Market estimation
• Market forecast
• Qualitative and quantitative analysis

•
•
RESEARCH METHODOLOGY

2.2 SECONDARY AND PRIMARY RESEARCH METHODOLOGY
2.2.1 SECONDARY RESEARCH
• The secondary sources referred to this research study include corporate filings (such as annual reports, SEC
filings, investor presentations, and financial statements); research journals; press releases; and trade, business,
and professional associations. Secondary sources were used to identify and collect useful information for this
extensive, technical, and commercial study of the global dairy herd management market. Secondary research
was mainly used to obtain key information about the industry’s total pool of key players, market classification, and
segmentation according to industry trends to the bottom-most level, market trends, and key developments by
both public and private organizations in the dairy herd management market.
2.2.1.1 KEY DATA FROM SECONDARY SOURCES
• PARAMETER SOURCE
MARKET SIZE
• Company Financials
• Magazines
• Journals
• Press Releases
• Paid Databases
• MarketsandMarkets Data Repository
REVENUE
OF COMPANIES
• Annual Reports
• Company Websites
• Public Databases
QUALITATIVE INFORMATION
(Market Dynamics and Trends)
• Company Websites
• Annual Reports
• Press Releases
•
• The following non-exclusive list of secondary sources was referred to:
• ASSOCIATIONS/ORGANIZATIONS/INSTITUTES:
• World Bank, Organisation for Economic Co-operation and Development, Food and Agriculture Organization,
International Dairy Foods Association, International Labour Organization, The American Dairy Science
Association, Dairy Herd Improvement Association, National Association of Animal Breeders, United States
Department of Agriculture, National Dairy Herd Information Association, Canadian Dairy Network, National Dairy
Council, National Milk Producers Federation, The Society of Dairy Technology, Eurostat, Agriculture & Horticulture
Development Board Dairy, The Scottish Dairy Cattle Association, The Royal Association of British Dairy Farmers,
Dairy Association of China, National Dairy Development Board, Open Government Data Platform India, Indian
Dairy Association, and Dairy Industry Association of Australia, among others.
•

• The secondary research involved three major activities:
• BACKGROUND STUDY
• To build a basic understanding of the dairy herd management market
• MarketsandMarkets data repository analysis, followed by drawing and updating data tables by using
current information
• Identifying data gaps and key players in each segment
• MARKET UNDERSTANDING
• Identifying stakeholders and key decision makers in different regions
• Selection criteria of key decision makers
• Analyzing the competitive landscape
• Major players with their product portfolios
• Strategies adopted by players to position their products
• Regional/country-wise market analysis
• TRENDS
• Identifying and analyzing key products and trends to draw notes and include considerations in the final
forecasts
• Major drivers, restraints, challenges, and opportunities prevailing in the market
• Regulatory landscape
2.2.2 PRIMARY RESEARCH
• Extensive primary research was conducted after acquiring knowledge about the dairy herd management market
scenario through secondary research. More than 60 primary interviews were conducted from both demand and
supply sides. The primaries interviewed for this study include experts from the dairy herd management industry,
such as CEOs, VPs, directors, sales heads, and marketing managers of tier 1, 2, and 3 companies engaged
in offering dairy herd management products across the globe, research institutes, academic centers, major
suppliers and distributors, companies offering dairy herd management, head and administrators of dairy farms,
and heads of research universities. Around 67% and 33% primary interviews were conducted from supply and
demand sides, respectively.
• A robust primary research methodology has been adopted to validate the contents of the report and to fill
gaps
• Telephonic and e-mail communication were adopted to conduct interviews (questionnaires were designed
and sent to primary participants as per their convenience)
•

• FIGURE 2 BREAKDOWN OF PRIMARY INTERVIEWS:BY COMPANYTYPE,DESIGNATION,AND REGION
•
25%
30%
45%
BY COMPANIES
Tier 1 Tier 2 Tier 3
26%
30%
44%
BY DESIGNATION
C Level Director Level Other*
34%
26%
23%
17%
BY REGION
North America Europe
Asia-Pacific RoW
• *Note: Others include sales managers, marketing managers, business development managers, product managers, distributors, and suppliers.
Company categorization according to revenue: Tier 1 (Revenue: More than USD 1 billion), Tier 2 (Revenue: USD 1 billion to USD 500 million), and Tier 3 (Revenue: Less than USD 500 million).
2.2.2.1 KEY DATA FROM PRIMARY SOURCES
• ASSUMPTIONSPARAMETERSTYPES
 Global dairy herd management market,
by region [North America, Europe, Asia-Pacific,
and the Rest of the World (RoW)]
 Overall market and subsegments in 2016
 CAGR of each region and country in the
forecast period (2016–2021)
REGIONAL SPLIT
 Global dairy herd management market
 Dairy herd management market,
by product, application, and region
 The global market size for 2016
 CAGR for the forecast period (2016–2021)
GLOBAL
MARKET SIZE
 Dairy herd management market, by product
 Dairy herd management market, by application
 Hardware and systems (fertility management
systems, feeding management systems, cattle
management systems, milk management
systems, and accessories) and standalone
software (on-premise software and web-
based/cloud based software)
 Animal comfort, calf management, feeding
management, heat stress management, milk
harvesting, reproduction management, and
other applications
MARKET
SPLIT
•

2.3 MARKET SIZE ESTIMATION METHODOLOGY
• Both top-down and bottom-up approaches were used to estimate and validate the size of the global market
and estimate the size of various other dependent submarkets in the overall dairy herd management market. The
research methodology used to estimate the market size includes the following details:
• The key players in the market were identified through secondary research and their market shares were determined
through primary and secondary research. This entire procedure includes the study of the annual and financial
reports of the top market players and extensive interviews for key insights with industry leaders such as CEOs,
VPs, directors, and marketing executives. All percentage shares, splits, and breakdowns were determined using
secondary sources and verified through primary sources. All possible parameters that affect the markets covered
in this research study have been accounted for, viewed in extensive detail, verified through primary research, and
analyzed to get the final quantitative and qualitative data. This data was consolidated and added with detailed
inputs and analysis from MarketsandMarkets, and presented in this report.
• The following figure shows the market size estimation process employed for the purpose of this study:
2.3.1 RESEARCH METHODOLOGY: BOTTOM-UP APPROACH
•
The Global Market Size Validated Through Primaries
(Demand- and Supply-side Experts)Regional/
Country Market
for each product
Geographical split to the
individual products
Percentage split for the specific
products used in dairy herd
management market
Global Dairy Herd Management Market Size,
by Product (USD Million)
PRIMARY SOURCES:
Demand- and Supply-side Experts
SECONDARY SOURCES:
Annual Reports, Presentations, Press
Releases, Journals, Paid Databases, and
MarketsandMarkets Repository

•
•

2.3.2 RESEARCH METHODOLOGY: TOP-DOWN APPROACH
• Generating the list of players involved in the dairy
herd management products market, by product
Mapping the value sales of product of
individual company, by country
Mapping the value sales, by
company, to the extent 75% to 80%
of the market is covered
Value market of the
individual products in
particular region/country
Global Market
Value
Market share is validated through primaries
(demand- and supply-side experts)
PRIMARY SOURCES:
Demand- and Supply-side Experts
SECONDARY SOURCES:
• Annual Reports, Presentations, Press
Releases, Journals, Paid Databases,
and MarketsandMarkets Repository
• Annual Reports, Presentations, Company
Websites, Press Releases, and News
Articles
•
2.4 RESEARCH DESIGN
•
MARKET DRIVERS:
• Increasing herd size of dairy farms
• Increasing production and consumption of milk & dairy products
• Technological advancements and new product launches
• Substantial cost savings associated with dairy herd
management
• Key benefits of smart farming
MARKET RESTRAINTS:
• Dearth of trained dairy
professionals
• Ongoing campaigns to save
dairy animals from unethical
practices
MARKET OPPORTUNITIES:
• Emerging markets offer lucrative growth opportunities
• Rising investments towards the development of dairy farms
• Urbanization of population worldwide
HISTORICAL DATA
FOR THE DAIRY
HERD
MANAGEMENT
MARKET
INFLUENCING
FACTORS
(Market Trends and
Dynamics)
FORECAST
(2016–2021)
• NEW PRODUCT LAUNCHES AND ENHANCEMENTS: 26 developments from 2013 to 2016
• AGREEMENTS, PARTNERSHIPS, AND COLLABORATIONS: 15 developments from 2013 to 2016
• ACQUISITIONS AND JOINT VENTURES: 6 developments from 2013 to 2016
• EXPANSIONS: 7 developments from 2013 to 2016
• OTHER DEVELOPMENTS: 20 other developments from 2013 to 2016
COMPETITIVE LANDSCAPEMARKET SHARE ANALYSIS
COMPANY REVENUES & R&D EXPENSESGEOGRAPHICAL ANALYSIS
MARKET CHALLENGES:
• Trade barriers
• Environment constraints (such
as feed and water scarcity)
HISTORICAL DATA OF
THE MARKET
ARRIVE AT THE
MARKET SIZE, SHARE,
AND CAGR FOR THE
DAIRY HERD
MANAGEMENT MARKET
MARKET SIZE & FORECAST:
• BY PRODUCT
• BY APPLICATION
• BY REGION

•
•

2.5 MARKET DATA VALIDATION AND TRIANGULATION
• In order to complete the overall market engineering process and to arrive at the exact statistics for all the market
segments and subsegments, the data triangulation and market validation procedures explained below were
implemented, wherever applicable.
• FIGURE 3 DATA TRIANGULATION METHODOLOGY
•
SECONDARY SOURCESPRIMARY SOURCES
Annual Reports, Presentations,
Websites, and Press Releases of Top
Players; News Articles;
Journals; and Paid Databases
• Food and Agriculture Organization
(FAO)
• International Dairy Foods
Association (IDFA)
• International Labour Organization
(ILO)
• National Dairy Herd Information
Association (DHIA)
• National Dairy Council (NDC)
• World Bank
• Organisation for Economic Co-
operation and Development
(OECD)
INTERVIEWS WITH:
• Heads of Research Institutes
• Medium -scale and large-
scale Dairy Farmers
DEMAND
SIDE
INTERVIEWS WITH:
• Presidents, CEOs, Vice
Presidents, Directors, General
Managers, and Senior Managers
• Product/Sales/Marketing/Busine
ss Development/Client Portfolio
Managers or Specialists
• Distributors/Suppliers/Channel
Partners and Business
Intelligence Consultants
• Dairy Herd Management
Hardware and System
Manufacturers & Vendors
• Dairy Herd Management
Software Manufacturers and
Vendors
SUPPLYSIDE
INFORMATION SOURCED
Key Players Competitive Landscape
Drivers and Restraints
Opportunities and
Challenges
Forecast
Market Size (2016) and
Market Share (2015)
Regional Analysis
MnM KNOW* stands for MarketsandMarkets’ 'Knowledge Asset Management' framework. In this context, it stands for existing market
research knowledge repository of over 5,000 granular markets, our flagship competitive intelligence and market research platform
"RT", subject matter experts, and independent consultants. MnM KNOW acts as an independent source that helps us validate
information gathered from primary and secondary sources .
MnM KNOW*
PRIMARY
SOURCE
SECONDARY
SOURCE
DATA
TRIANGULATION

•
•

2.6 ASSUMPTIONS FOR THE STUDY
• PARAMETERS ASSUMPTIONS
GENERAL ASSUMPTIONS
• There will be no drastic changes in the market scenario during the
forecast period
• There will be no changes in regulations that have a huge impact on the
industry
Financial Calculations
• For market estimation, the variation in prices across geographies is
considered
• For market size estimation, the average selling prices (ASPs) for products
were considered
Exchange Rates
• It has been assumed that dollar fluctuations will not affect the forecast to a
significant extent
Company Financials
• The revenues of private companies acquired from paid databases were
assumed to be in line with actual company financials
Economy
• A positive economic climate will continue in Asia-Pacific countries till the
end of 2021
• Note 1: Region wise inflation/deflation of prices of dairy herd management products and solutions in the next five years has been considered while forecasting the market size.
Note 2: Market values have been rounded off till the second decimal. Due to this, there may be slight difference in the actual total mentioned in the market table.

1 INTRODUCTION.........................................................................................................................14
• 1.1 OBJECTIVES OF THE STUDY...........................................................................................................................................14
• 1.2 MARKET DEFINITION.......................................................................................................................................................14
• 1.3 MARKET SCOPE...............................................................................................................................................................15
• 1.3.1 MARKETS COVERED......................................................................................................................................15
• 1.3.2 YEARS CONSIDERED FOR THE STUDY.........................................................................................................16
• 1.4 CURRENCY......................................................................................................................................................................16
• 1.5 LIMITATIONS....................................................................................................................................................................16
• 1.6 STAKEHOLDERS...............................................................................................................................................................17
2 RESEARCH METHODOLOGY.....................................................................................................18
• 2.1 RESEARCH METHODOLOGY STEPS................................................................................................................................18
• 2.2 SECONDARY AND PRIMARY RESEARCH METHODOLOGY.............................................................................................19
• 2.2.1 SECONDARY RESEARCH...............................................................................................................................19
• 2.2.1.1 KEY DATA FROM SECONDARY SOURCES................................................................................19
• 2.2.2 PRIMARY RESEARCH....................................................................................................................................20
• 2.2.2.1 KEY DATA FROM PRIMARY SOURCES.....................................................................................21
• 2.3 MARKET SIZE ESTIMATION METHODOLOGY..................................................................................................................22
• 2.3.1 RESEARCH METHODOLOGY: BOTTOM-UP APPROACH...............................................................................22
• 2.3.2 RESEARCH METHODOLOGY: TOP-DOWN APPROACH.................................................................................23
• 2.4 RESEARCH DESIGN.........................................................................................................................................................23
• 2.5 MARKET DATA VALIDATION AND TRIANGULATION........................................................................................................24
• 2.6 ASSUMPTIONS FOR THE STUDY....................................................................................................................................25
3 EXECUTIVE SUMMARY..............................................................................................................26
• 3.1 INTRODUCTION...............................................................................................................................................................26
• 3.2 CURRENT SCENARIO.......................................................................................................................................................27
• 3.3 FUTURE OUTLOOK...........................................................................................................................................................28
• 3.4 CONCLUSION..................................................................................................................................................................30
•
TABLE OF CONTENTS

4 PREMIUM INSIGHTS.................................................................................................................31
• 4.1 DAIRY HERD MANAGEMENT: MARKET OVERVIEW.........................................................................................................31
• 4.2 REGIONAL ANALYSIS: DAIRY HERD MANAGEMENT MARKET, BY PRODUCT, 2016 VS. 2021 (USD MILLION).............32
• 4.3 DAIRY HERD MANAGEMENT MARKET GROWTH RATE, BY PRODUCT AND REGION (2016–2021)...............................33
• 4.4 DAIRY HERD MANAGEMENT MARKET, BY APPLICATION...............................................................................................34
5 MARKET OVERVIEW..................................................................................................................35
• 5.1 INTRODUCTION...............................................................................................................................................................36
• 5.2 MARKET SEGMENTATION................................................................................................................................................36
• 5.3 MARKET DYNAMICS........................................................................................................................................................37
• 5.3.1 DRIVERS........................................................................................................................................................38
• 5.3.1.1 INCREASING HERD SIZE OF DAIRY FARMS.............................................................................38
• 5.3.1.2 INCREASING PRODUCTION AND CONSUMPTION OF MILK & DAIRY PRODUCTS.................38
• 5.3.1.3 TECHNOLOGICAL ADVANCEMENTS AND NEW PRODUCT LAUNCHES..................................39
• 5.3.1.4 SUBSTANTIAL COST SAVINGS ASSOCIATED WITH DAIRY HERD MANAGEMENT..................40
• 5.3.1.5 KEY BENEFITS OF SMART FARMING.......................................................................................41
• 5.3.2 RESTRAINTS..................................................................................................................................................42
• 5.3.2.1 DEARTH OF TRAINED DAIRY PROFESSIONALS.......................................................................42
• 5.3.2.2 ONGOING CAMPAIGNS TO SAVE DAIRY ANIMALS FROM UNETHICAL PRACTICES..............42
• 5.3.3 OPPORTUNITIES............................................................................................................................................43
• 5.3.3.1 EMERGING MARKETS..............................................................................................................43
• 5.3.3.2 RISING INVESTMENTS TOWARDS THE DEVELOPMENT OF DAIRY FARMS............................44
• 5.3.3.3 RAPID URBANIZATION..............................................................................................................44
• 5.3.4 CHALLENGES................................................................................................................................................45
• 5.3.4.1 TRADE BARRIERS.....................................................................................................................45
• 5.3.4.2 ENVIRONMENTAL ISSUES RESULTING FROM DAIRY FARMING.............................................46
•
TABLE OF CONTENTS

6 DAIRY HERD MANAGEMENT MARKET, BY PRODUCT..............................................................47
• 6.1 INTRODUCTION...............................................................................................................................................................48
• 6.2 HARDWARE AND SYSTEMS............................................................................................................................................50
• 6.2.1 MILK MANAGEMENT SYSTEMS....................................................................................................................51
• 6.2.2 FERTILITY MANAGEMENT SYSTEMS............................................................................................................52
• 6.2.3 FEEDING MANAGEMENT SYSTEMS..............................................................................................................53
• 6.2.4 CATTLE MANAGEMENT SYSTEMS................................................................................................................54
• 6.2.5 ACCESSORIES...............................................................................................................................................55
• 6.3 STANDALONE SOFTWARE...............................................................................................................................................56
• 6.3.1 ON-PREMISE SOFTWARE..............................................................................................................................57
• 6.3.2 WEB-BASED/CLOUD-BASED SOFTWARE.....................................................................................................58
7 DAIRY HERD MANAGEMENT MARKET, BY APPLICATION.........................................................59
• 7.1 INTRODUCTION...............................................................................................................................................................60
• 7.2 MILK HARVESTING MANAGEMENT.................................................................................................................................61
• 7.3 REPRODUCTION MANAGEMENT.....................................................................................................................................62
• 7.4 FEEDING MANAGEMENT.................................................................................................................................................63
• 7.5 HEAT STRESS MANAGEMENT.........................................................................................................................................64
• 7.6 ANIMAL COMFORT MANAGEMENT................................................................................................................................65
• 7.7 CALF MANAGEMENT.......................................................................................................................................................66
• 7.8 OTHER APPLICATIONS....................................................................................................................................................67
8 DAIRY HERD MANAGEMENT MARKET, BY REGION..................................................................68
• 8.1 INTRODUCTION...............................................................................................................................................................69
• 8.1.1 NORTH AMERICA...........................................................................................................................................70
• 8.1.1.1 U.S............................................................................................................................................74
• 8.1.1.2 CANADA...................................................................................................................................76
• 8.1.2 EUROPE.........................................................................................................................................................78
• 8.1.2.1 GERMANY.................................................................................................................................82
• 8.1.2.2 FRANCE....................................................................................................................................84
• 8.1.2.3 U.K............................................................................................................................................86
• 8.1.2.4 REST OF EUROPE(ROE)............................................................................................................88
TABLE OF CONTENTS

• 8.1.3 ASIA-PACIFIC (APAC)....................................................................................................................................90
• 8.1.3.1 CHINA.......................................................................................................................................94
• 8.1.3.2 NEW ZEALAND & AUSTRALIA..................................................................................................97
• 8.1.3.3 INDIA.........................................................................................................................................99
• 8.1.3.4 ROAPAC..................................................................................................................................101
• 8.1.4 REST OF THE WORLD (ROW)......................................................................................................................103
9 COMPETITIVE LANDSCAPE.....................................................................................................106
• 9.1 OVERVIEW......................................................................................................................................................................106
• 9.2 MARKET SHARE ANALYSIS...........................................................................................................................................107
• 9.2.1 MARKET SHARE ANALYSIS.........................................................................................................................107
• 9.3 COMPETITIVE SITUATION AND TRENDS.......................................................................................................................108
• 9.4 RECENT DEVELOPMENTS.............................................................................................................................................109
• 9.4.1 NEW PRODUCT LAUNCHES AND ENHANCEMENTS...................................................................................109
• 9.4.2 AGREEMENTS, PARTNERSHIPS, AND COLLABORATIONS..........................................................................110
• 9.4.3 EXPANSIONS...............................................................................................................................................111
• 9.4.4 ACQUISITIONS AND JOINT VENTURES.......................................................................................................112
• 9.4.5 OTHER STRATEGIES....................................................................................................................................113
10 COMPANY PROFILES...............................................................................................................114
• (Overview, Financial*, Products & Services, Strategy, and Developments)
• 10.1 INTRODUCTION.............................................................................................................................................................114
• 10.2 DELAVAL (A KEY SUBSIDIARY OF TETRA LAVAL INTERNATIONAL, S.A.).....................................................................114
• 10.3 GEA GROUP AG..............................................................................................................................................................120
• 10.4 AFIMILK LTD..................................................................................................................................................................124
• 10.5 BOUMATIC.....................................................................................................................................................................127
• 10.6 SCR DAIRY, INC. (AN INDEPENDENT DIVISION OF ALLFLEX GROUP).........................................................................130
• 10.7 DAIRYMASTER...............................................................................................................................................................133
• 10.8 INFOVET.........................................................................................................................................................................135
• 10.9 LELY HOLDING S.À.R.L..................................................................................................................................................136
• 10.11 SUM-IT COMPUTER SYSTEMS, LTD.............................................................................................................................139
• 10.12 VALLEY AGRICULTURE SOFTWARE...............................................................................................................................140
• *Details might not be captured in case of unlisted companies.
TABLE OF CONTENTS

11 APPENDIX................................................................................................................................141
• 11.1 INSIGHTS OF INDUSTRY EXPERTS...............................................................................................................................141
• 11.2 DISCUSSION GUIDE......................................................................................................................................................142
• 11.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL...................................................................144
• 11.4 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE..............................................................................................146
• 11.5 AVAILABLE CUSTOMIZATIONS......................................................................................................................................147
• 11.6 RELATED REPORTS........................................................................................................................................................148
•
TABLE OF CONTENTS

• TABLE 1 PAST AND PROJECTED TRENDS VIS-À-VIS CONSUMPTION OF MILK IN DEVELOPING
AND DEVELOPED REGIONS...............................................................................................................................39
• TABLE 2 GLOBAL URBAN POPULATION GROWTH (2010–2050)....................................................................................45
• TABLE 3 GLOBAL DAIRY HERD MANAGEMENT MARKET SIZE, BY PRODUCT,
2014–2021 (USD MILLION)...............................................................................................................................49
• TABLE 4 GLOBAL HARDWARE AND SYSTEMS MARKET SIZE, BY TYPE,
2014–2021 (USD MILLION)...............................................................................................................................51
• TABLE 5 GLOBAL HARDWARE AND SYSTEMS MARKET SIZE, BY REGION,
2014–2021 (USD MILLION)...............................................................................................................................51
• TABLE 6 GLOBAL MILK MANAGEMENT SYSTEMS MARKET SIZE, BY REGION,
2014–2021 (USD MILLION)...............................................................................................................................52
• TABLE 7 GLOBAL FERTILITY MANAGEMENT SYSTEMS MARKET SIZE, BY REGION,
2014–2021 (USD MILLION)...............................................................................................................................53
• TABLE 8 GLOBAL FEEDING MANAGEMENT SYSTEMS MARKET SIZE, BY REGION,
2014–2021 (USD MILLION)...............................................................................................................................54
• TABLE 9 GLOBAL CATTLE MANAGEMENT SYSTEMS MARKET SIZE, BY REGION,
2014–2021 (USD MILLION)...............................................................................................................................55
• TABLE 10 GLOBAL ACCESSORIES MARKET SIZE, BY REGION, 2014–2021 (USD MILLION)...........................................55
• TABLE 11 GLOBAL STANDALONE SOFTWARE MARKET SIZE, BY TYPE,
2014–2021 (USD MILLION)...............................................................................................................................56
• TABLE 12 GLOBAL STANDALONE SOFTWARE MARKET SIZE, BY REGION,
2014–2021 (USD MILLION)...............................................................................................................................57
• TABLE 13 GLOBAL ON-PREMISE SOFTWARE MARKET SIZE, BY REGION,
2014–2021 (USD MILLION)...............................................................................................................................57
• TABLE 14 GLOBAL WEB-BASED/CLOUD-BASED SOFTWARE MARKET SIZE,
BY REGION, 2014–2021 (USD MILLION).........................................................................................................58
• TABLE 15 GLOBAL DAIRY HERD MANAGEMENT MARKET SIZE, BY APPLICATION,
2014–2021 (USD MILLION)...............................................................................................................................61
• TABLE 16 GLOBAL MILK HARVESTING MANAGEMENT MARKET SIZE, BY REGION,
2014–2021 (USD MILLION)...............................................................................................................................62
• TABLE 17 GLOBAL REPRODUCTION MANAGEMENT MARKET SIZE, BY REGION,
2014–2021 (USD MILLION)...............................................................................................................................62
• TABLE 18 GLOBAL FEEDING MANAGEMENT MARKET SIZE, BY REGION,
2014–2021 (USD MILLION)...............................................................................................................................63
• TABLE 19 GLOBAL HEAT STRESS MANAGEMENT MARKET SIZE, BY REGION,
2014–2021 (USD MILLION)...............................................................................................................................64
LIST OF TABLES

• TABLE 20 GLOBAL ANIMAL COMFORT MANAGEMENT MARKET SIZE, BY REGION,
2014–2021 (USD MILLION)...............................................................................................................................65
• TABLE 21 GLOBAL CALF MANAGEMENT MARKET SIZE,BY REGION,
2014–2021 (USD MILLION)...............................................................................................................................66
• TABLE 22 GLOBAL OTHER APPLICATIONS MARKET SIZE, BY REGION,
2014–2021 (USD MILLION)...............................................................................................................................67
• TABLE 23 GLOBAL DAIRY HERD MANAGEMENT MARKET SIZE, BY REGION,
2014–2021 (USD MILLION)...............................................................................................................................70
• TABLE 24 NORTH AMERICA DAIRY HERD MANAGEMENT MARKET SIZE, BY COUNTRY,
2014–2021 (USD MILLION)...............................................................................................................................72
• TABLE 25 NORTH AMERICA DAIRY HERD MANAGEMENT MARKET SIZE, BY PRODUCT,
2014–2021 (USD MILLION)...............................................................................................................................72
• TABLE 26 NORTH AMERICA HARDWARE AND SYSTEMS MARKET SIZE, BY TYPE,
2014–2021 (USD MILLION)...............................................................................................................................73
• TABLE 27 NORTH AMERICA STANDALONE SOFTWARE MARKET SIZE, BY TYPE,
2014–2021 (USD MILLION)...............................................................................................................................73
• TABLE 28 NORTH AMERICA DAIRY HERD MANAGEMENT MARKET SIZE, BY APPLICATION,
2014–2021 (USD MILLION)...............................................................................................................................74
• TABLE 29 U.S. DAIRY HERD MANAGEMENT MARKET SIZE, BY PRODUCT,
2014–2021 (USD MILLION)...............................................................................................................................75
• TABLE 30 U.S. HARDWARE AND SYSTEMS MARKET SIZE, BY TYPE,
2014–2021 (USD MILLION)...............................................................................................................................75
• TABLE 31 U.S. STANDALONE SOFTWARE MARKET SIZE, BY TYPE, 2014–2021 (USD MILLION)....................................75
• TABLE 32 U.S. DAIRY HERD MANAGEMENT MARKET SIZE, BYAPPLICATION,
2014–2021 (USD MILLION)...............................................................................................................................76
• TABLE 33 CANADA DAIRY HERD MANAGEMENT MARKET SIZE, BY PRODUCT,
2014–2021 (USD MILLION)...............................................................................................................................77
• TABLE 34 CANADA HARDWARE AND SYSTEMS MARKET SIZE, BY TYPE,
2014–2021 (USD MILLION)...............................................................................................................................77
• TABLE 35 CANADA STANDALONE SOFTWARE MARKET SIZE, BY TYPE,
2014–2021 (USD MILLION)...............................................................................................................................77
• TABLE 36 CANADA DAIRY HERD MANAGEMENT MARKET SIZE, BY APPLICATION,
2014–2021 (USD MILLION)...............................................................................................................................78
• TABLE 37 EUROPE DAIRY HERD MANAGEMENT MARKET SIZE, BY COUNTRY,
2014–2021 (USD MILLION)...............................................................................................................................80
LIST OF TABLES

• TABLE 38 EUROPE DAIRY HERD MANAGEMENT MARKET SIZE, BY PRODUCT,
2014–2021 (USD MILLION)...............................................................................................................................81
• TABLE 39 EUROPE HARDWARE AND SYSTEMS MARKET SIZE, BY TYPE,
2014–2021 (USD MILLION)...............................................................................................................................81
• TABLE 40 EUROPE STANDALONE SOFTWARE MARKET SIZE, BY TYPE,
2014–2021 (USD MILLION)...............................................................................................................................81
• TABLE 41 EUROPE DAIRY HERD MANAGEMENT MARKET SIZE, BY APPLICATION,
2014–2021 (USD MILLION)...............................................................................................................................82
• TABLE 42 GERMANY DAIRY HERD MANAGEMENT MARKET SIZE, BY PRODUCT,
2014–2021 (USD MILLION)...............................................................................................................................83
• TABLE 43 GERMANY HARDWARE AND SYSTEMS MARKET SIZE, BY TYPE,
2014–2021 (USD MILLION)...............................................................................................................................83
• TABLE 44 GERMANY STANDALONE SOFTWARE MARKET SIZE, BY TYPE,
2014–2021 (USD MILLION)...............................................................................................................................83
• TABLE 45 GERMANY DAIRY HERD MANAGEMENT MARKET SIZE, BYAPPLICATION,
2014–2021 (USD MILLION)...............................................................................................................................84
• TABLE 46 FRANCE DAIRY HERD MANAGEMENT MARKET SIZE, BY PRODUCT,
2014–2021 (USD MILLION)...............................................................................................................................85
• TABLE 47 FRANCE HARDWARE AND SYSTEMS MARKET SIZE, BY TYPE,
2014–2021 (USD MILLION)...............................................................................................................................85
• TABLE 48 FRANCE STANDALONE SOFTWARE MARKET SIZE, BY TYPE,
2014–2021 (USD MILLION)...............................................................................................................................85
• TABLE 49 FRANCE DAIRY HERD MANAGEMENT MARKET SIZE, BY APPLICATION,
2014–2021 (USD MILLION)...............................................................................................................................86
• TABLE 50 U.K. DAIRY HERD MANAGEMENT MARKET SIZE, BY PRODUCT,
2014–2021 (USD MILLION)...............................................................................................................................87
• TABLE 51 U.K. HARDWARE AND SYSTEMS MARKET SIZE, BY TYPE,
2014–2021 (USD MILLION)...............................................................................................................................87
• TABLE 52 U.K. STANDALONE SOFTWARE MARKET SIZE, BY TYPE, 2014–2021 (USD MILLION)....................................87
• TABLE 53 U.K. DAIRY HERD MANAGEMENT MARKET SIZE, BY APPLICATION,
2014–2021 (USD MILLION)...............................................................................................................................88
• TABLE 54 ROE DAIRY HERD MANAGEMENT MARKET SIZE, BY PRODUCT,
2014–2021 (USD MILLION)...............................................................................................................................89
• TABLE 55 ROE HARDWARE AND SYSTEMS MARKET SIZE, BY TYPE,
2014–2021 (USD MILLION)...............................................................................................................................89
LIST OF TABLES

• TABLE 56 ROE STANDALONE SOFTWARE MARKET SIZE, BY TYPE, 2014–2021 (USD MILLION)....................................89
• TABLE 57 ROE DAIRY HERD MANAGEMENT MARKET SIZE, BYAPPLICATION,
2014–2021 (USD MILLION)...............................................................................................................................90
• TABLE 58 APAC DAIRY HERD MANAGEMENT MARKET SIZE, BY COUNTRY,
2014–2021 (USD MILLION)...............................................................................................................................92
• TABLE 59 APAC DAIRY HERD MANAGEMENT MARKET SIZE, BY PRODUCT,
2014–2021 (USD MILLION)...............................................................................................................................93
• TABLE 60 APAC HARDWARE AND SYSTEMS MARKET SIZE, BY TYPE,
2014–2021 (USD MILLION)...............................................................................................................................93
• TABLE 61 APAC STANDALONE SOFTWARE MARKET SIZE, BY TYPE,
2014–2021 (USD MILLION)...............................................................................................................................93
• TABLE 62 APAC DAIRY HERD MANAGEMENT MARKET SIZE, BY APPLICATION,
2014–2021 (USD MILLION)...............................................................................................................................94
• TABLE 63 CHINA DAIRY HERD MANAGEMENT MARKET SIZE, BY PRODUCT,
2014–2021 (USD MILLION)...............................................................................................................................95
• TABLE 64 CHINA HARDWARE AND SYSTEMS MARKET SIZE, BY TYPE,
2014–2021 (USD MILLION)...............................................................................................................................95
• TABLE 65 CHINA STANDALONE SOFTWARE MARKET SIZE, BY TYPE,
2014–2021 (USD MILLION)...............................................................................................................................96
• TABLE 66 CHINA DAIRY HERD MANAGEMENT MARKET SIZE, BY APPLICATION,
2014–2021 (USD MILLION)...............................................................................................................................96
• TABLE 67 NEW ZEALAND AND AUSTRALIA DAIRY HERD MANAGEMENT MARKET SIZE,
BY PRODUCT, 2014–2021 (USD MILLION).......................................................................................................97
• TABLE 68 NEW ZEALAND AND AUSTRALIA HARDWARE AND SYSTEMS MARKET SIZE,
BY TYPE, 2014–2021 (USD MILLION)..............................................................................................................97
• TABLE 69 NEW ZEALAND AND AUSTRALIA STANDALONE SOFTWARE MARKET SIZE,
BY TYPE, 2014–2021 (USD MILLION)..............................................................................................................98
• TABLE 70 NEW ZEALAND AND AUSTRALIA DAIRY HERD MANAGEMENT MARKET SIZE,
BY APPLICATION, 2014–2021 (USD MILLION).................................................................................................98
• TABLE 71 INDIA DAIRY HERD MANAGEMENT MARKET SIZE, BY PRODUCT,
2014–2021 (USD MILLION)...............................................................................................................................99
• TABLE 72 INDIA HARDWARE AND SYSTEMS MARKET SIZE, BY TYPE,
2014–2021 (USD MILLION).............................................................................................................................100
• TABLE 73 INDIA STANDALONE SOFTWARE MARKET SIZE, BY TYPE,
2014–2021 (USD MILLION).............................................................................................................................100
LIST OF TABLES

• TABLE 74 INDIA DAIRY HERD MANAGEMENT MARKET SIZE, BYAPPLICATION,
2014–2021 (USD MILLION).............................................................................................................................101
• TABLE 75 ROAPAC DAIRY HERD MANAGEMENT MARKET SIZE, BY PRODUCT,
2014–2021 (USD MILLION).............................................................................................................................102
• TABLE 76 ROAPAC HARDWARE AND SYSTEMS MARKET SIZE, BY TYPE,
2014–2021 (USD MILLION).............................................................................................................................102
• TABLE 77 ROAPAC STANDALONE SOFTWARE MARKET SIZE, BY TYPE,
2014–2021 (USD MILLION).............................................................................................................................102
• TABLE 78 ROAPAC DAIRY HERD MANAGEMENT MARKET SIZE, BYAPPLICATION,
2014–2021 (USD MILLION).............................................................................................................................103
• TABLE 79 ROW DAIRY HERD MANAGEMENT MARKET SIZE, BY PRODUCT,
2014–2021 (USD MILLION).............................................................................................................................104
• TABLE 80 ROW HARDWARE AND SYSTEMS MARKET SIZE, BY TYPE,
2014–2021 (USD MILLION).............................................................................................................................104
• TABLE 81 ROW STANDALONE SOFTWARE MARKET SIZE, BY TYPE,
2014–2021 (USD MILLION).............................................................................................................................104
• TABLE 82 ROW DAIRY HERD MANAGEMENT MARKET SIZE, BY APPLICATION,
2014–2021 (USD MILLION).............................................................................................................................105
• TABLE 83 TOP 5 NEW PRODUCT LAUNCHES AND ENHANCEMENTS, 2013–2016........................................................109
• TABLE 84 TOP 5 AGREEMENTS, PARTNERSHIPS, AND COLLABORATIONS, 2013–2016...............................................110
• TABLE 85 TOP 5 EXPANSIONS, 2013–2016....................................................................................................................111
• TABLE 86 TOP 5 ACQUISITIONS AND JOINT VENTURES, 2013-2016.............................................................................112
• TABLE 87 TOP 5 OTHER STRATEGIES, 2013-2016..........................................................................................................113
•
LIST OF TABLES

• FIGURE 1 GLOBAL DAIRY HERD MANAGEMENT MARKET: RESEARCH METHODOLOGY STEPS....................................18
• FIGURE 2 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, AND REGION.......................21
• FIGURE 3 DATA TRIANGULATION METHODOLOGY...........................................................................................................24
• FIGURE 4 GLOBAL DAIRY HERD MANAGEMENT MARKET, 2016–2021 (USD MILLION)..................................................26
• FIGURE 5 GLOBAL DAIRY HERD MANAGEMENT MARKET, BY PRODUCT TYPE, 2016 VS. 2021.....................................28
• FIGURE 6 GLOBAL DAIRY HERD MANAGEMENT MARKET, BY APPLICATION, 2015 VS. 2020.........................................29
• FIGURE 7 ASIA-PACIFIC MARKET TO GROW AT THE HIGHEST RATE DURING THE FORECAST PERIOD.........................30
• FIGURE 8 EMERGING COUNTRIES OFFER HIGH-GROWTH OPPORTUNITIES FOR MARKET PLAYERS............................31
• FIGURE 9 THE HARDWARE AND SYSTEMS SEGMENT IN EUROPE TO ACCOUNT FOR
THE LARGEST SHARE IN 2016..........................................................................................................................32
• FIGURE 10 ASIA-PACIFIC WEB-BASED/CLOUD-BASED SOFTWARE MARKET OFFERS LUCRATIVE
GROWTH OPPORTUNITIES FOR MARKET PLAYERS.........................................................................................33
• FIGURE 11 MILK HARVESTING SEGMENT DOMINATES THE GLOBAL MARKET IN 2016...................................................34
• FIGURE 12 DAIRY HERD MANAGEMENT MARKET SEGMENTATION...................................................................................36
• FIGURE 13 DAIRY HERD MANAGEMENT MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES,
AND CHALLENGES............................................................................................................................................37
• FIGURE 14 NUMBER OF DAIRY COWS, BY REGION, 2004–2013.......................................................................................38
• FIGURE 15 INCREASING HERD SIZE AND GROWING CONSUMPTION OF MILK AND DAIRY PRODUCTS
TO DRIVE MARKET GROWTH............................................................................................................................41
• FIGURE 16 DEARTH OF TRAINED DAIRY PROFESSIONALS TO RESTRAIN MARKET GROWTH..........................................43
• FIGURE 17 EMERGING MARKETS TO OFFER NEW GROWTH AVENUES FOR MARKET PLAYERS......................................45
• FIGURE 18 TRADE BARRIERS ARE A MAJOR MARKET CHALLENGE..................................................................................46
• FIGURE 19 DAIRY HERD MANAGEMENT MARKET SEGMENTATION, BY PRODUCT...........................................................48
• FIGURE 20 HARDWARE AND SYSTEMS SEGMENT TO DOMINATE THE GLOBAL DAIRY MANAGEMENT
PRODUCT MARKET DURING THE FORECAST PERIOD.....................................................................................49
• FIGURE 21 MILK MANAGEMENT SYSTEMS SEGMENT TO DOMINATE THE GLOBAL HARDWARE
AND SYSTEMS PRODUCT MARKET IN 2016....................................................................................................50
• FIGURE 22 ON-PREMISE SOFTWARE SEGMENT TO DOMINATE THE GLOBAL STANDALONE SOFTWARE
PRODUCT MARKET DURING THE FORECAST PERIOD.....................................................................................56
• FIGURE 23 MILK HARVESTING MANAGEMENT APPLICATION SEGMENT TO DOMINATE
THE GLOBAL DAIRY MANAGEMENT APPLICATION MARKET IN 2016.............................................................60
• FIGURE 24 GEOGRAPHIC SNAPSHOT: ASIA-PACIFIC TO WITNESS THE HIGHEST GROWTH DURING
THE FORECAST PERIOD....................................................................................................................................69
LIST OF FIGURES

• FIGURE 25 EUROPE TO DOMINATE THE GLOBAL DAIRY MANAGEMENT MARKET IN 2016..............................................70
• FIGURE 26 NORTH AMERICAN MARKET SNAPSHOT..........................................................................................................71
• FIGURE 27 U.S. TO DOMINATE THE NORTH AMERICAN DAIRY MANAGEMENT MARKET IN 2016...................................72
• FIGURE 28 EUROPEAN MARKET SNAPSHOT......................................................................................................................79
• FIGURE 29 GERMANY TO DOMINATE THE EUROPEAN DAIRY MANAGEMENT MARKET IN 2016......................................80
• FIGURE 30 ASIA-PACIFIC MARKET SNAPSHOT..................................................................................................................91
• FIGURE 31 CHINA TO DOMINATE THE APAC DAIRY MANAGEMENT MARKET IN 2016.....................................................92
• FIGURE 32 LEADING MARKET PLAYERS ADOPTED NEW PRODUCT LAUNCHES AS
THEIR KEY GROWTH STRATEGY FROM 2013 TO 2016...................................................................................106
• FIGURE 33 GLOBAL DAIRY HERD MANAGEMENT MARKET SHARE, BY KEY PLAYER, 2015...........................................107
• FIGURE 34 NEW PRODUCT LAUNCHES WAS THE KEY STRATEGY..................................................................................108
• FIGURE 35 DELAVAL: COMPANY SNAPSHOT...................................................................................................................115
• FIGURE 36 GEA GROUP AG: COMPANY SNAPSHOT........................................................................................................120
LIST OF FIGURES

SAMPLE TABLES
TABLE 1 GLOBAL STANDALONE SOFTWARE MARKET SIZE, BY TYPE,
2014–2021 (USD MILLION)
TYPE 2014 2015 2016-e 2021-p
CAGR
(2016–2021)
On-premise Software xx.x xx.x xx.x xx.x xx.x%
Web-based/Cloud-based Software xx.x xx.x xx.x xx.x xx.x%
TOTAL xx.x xx.x xx.x xx.x xx.x%
Source: Annual Reports SEC Filings, Press Releases, Investor Presentations Journals, Publications from Government Sources and Professional Associations, Expert Interviews, and MarketsandMarkets
Analysis
TABLE 2 GLOBAL CALF MANAGEMENT MARKET SIZE,BY REGION, 2014–2021 (USD MILLION)
REGION 2014 2015 2016-e 2021-p
CAGR
(2016–2021)
North America xx.x xx.x xx.x xx.x xx.x%
Europe xx.x xx.x xx.x xx.x xx.x%
APAC xx.x xx.x xx.x xx.x xx.x%
ROW xx.x xx.x xx.x xx.x xx.x%
Analysis
TABLE 3 FRANCE HARDWARE AND SYSTEMS MARKET SIZE, BY TYPE,
2014–2021 (USD MILLION)
TYPE 2014 2015 2016-e 2021-p
CAGR
(2016–2021)
Milk Management Systems xx.x xx.x xx.x xx.x xx.x%
Fertility Management Systems xx.x xx.x xx.x xx.x xx.x%
Feeding Management Systems xx.x xx.x xx.x xx.x xx.x%
Cattle Management Systems xx.x xx.x xx.x xx.x xx.x%
Accessories xx.x xx.x xx.x xx.x xx.x%
Analysis

APPENDIX
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APPENDIX

RELATED REPORTS
RELATED REPORTS
SR. NO. REPORT TITLE PUBLISHED DATE
1
VETERINARY SOFTWARE MARKET
By Product (Practice Management Software, Imaging Software), Delivery
Model (On-Premise, Cloud/ Web-based), Practice Type (Small Animal,
Mixed, Large Animal), End User (Veterinary Clinics, Laboratory)
- Forecast to 2019
March
2015
2
VETERINARY EQUIPMENT AND DISPOSABLES MARKET
By product (Anesthesia Machine, Vaporizer, Ventilator, Patient Monitoring
Devices, Oxygen Mask, Infusion Pump), by Animal (Canine, Feline, Equine,
Bovine, Zoo Animals Others) - Global Forecast to 2020
November
2015
It ’s a ll a b o u t m a rke ts
MARKETSANDMARKETS
sales@marketsandmarkets.com
www.marketsandmarkets.com
DAIRY HERD MANAGEMENT MARKET
16
Dairy Herd Management Market - Global Forecast to 2021
© MarketsandMarkets
 U.K.
 France
 RoE
 Asia-Pacific
 China
 India
 New Zealand Australia
 RoAPAC
 Rest of the World (RoW)*
* RoW includes Latin America, the Middle East, and Africa
1.3.2
YEARS CONSIDERED FOR THE STUDY
1.4
CURRENCY
 The currency used in the report is USD, with market size indicated in USD million
 For companies reporting their revenues in USD, the revenues were picked from their annual
reports
 For companies that reported their revenues in other currencies, the average annual currency
conversion rate was used for the particular year to convert the value to USD
1.5
LIMITATIONS
 Some of the companies in this market are privately owned and their revenues are not available
in the public domain. Hence, revenues for those companies are not included in this report
 Company developments which are not reported in the public domain are not included in the
report
2014
HISTORICALYEAR
2015
BASE YEAR
2016-e
ESTIMATEDYEAR
2021-p
FORECASTPERIOD
18
2 RESEARCH METHODOLOGY
2.1 RESEARCH METHODOLOGY STEPSThis research study involved the usage of extensive secondary sources, directories, and databases such as
Hoovers, Bloomberg Business, Factiva, and Avention, along with government databases, to identify and
collect information useful for this technology-based, market-oriented, and commercial study of the dairy
herd management market. In-depth interviews were conducted from various primary respondents that
mainly include key industry participants, subject-matter experts (SMEs), C-level executives of key market
players, and industry consultants, among others, to obtain and verify critical qualitative and quantitative
information as well as to assess future prospects. The following figure shows the market research
methodology applied in making this report on the dairy herd management market.FIGURE 1 GLOBAL DAIRY HERD MANAGEMENT MARKET: RESEARCH METHODOLOGY STEPS
• Market classification for the overall dairy herd management market
• Technical information on the dairy herd management market, by product,
application, and region
• Identification of the key players in the dairy herd management market
• Developments and adoption of dairy herd management systems across
various regions
• Analyzing annual reports, SEC filings/investor presentations, and press
releases of the key industry players
• Dairy herd management market size• Validation of market drivers, restraints, challenges, and opportunities
• Regional markets
• Market trends and forecasts• Value validation
• Dairy herd management market segmentation• Top-down approach
• Bottom-up approach
• Data triangulation
• Market estimation
• Market forecast
• Qualitative and quantitative analysis
23
2.3.2
RESEARCH METHODOLOGY: TOP-DOWN APPROACH
2.4
RESEARCH DESIGN
Generating the list of players involved in the dairy
herd managem
ent products market, by product
Mapping the value sales of product of
individual com
pany, by country
Mapping the value sales, by
com
pany, to the extent 75% to
80% of the market is covered
Value market of the
individual products in
particular region/country
Global MarketValue
Market share is validated through prim
aries
(demand- and supply-side experts)
PRIMARY SOURCES:
Demand- and Supply-side ExpertsSECONDARY SOURCES:
• Annual
Reports, Presentations,
Press
Releases, Journals, Paid Databases, and
MarketsandMarkets Repository
• Annual Reports, Presentations, Company
Websites, Press
Releases, and News
Articles
MARKET DRIVERS:
•Increasing herd size of dairy farms
•Increasing production
and
consum
ption of milk dairy
products
•Technological advancements and
new
product launches
•Substantial cost savings associated with dairy herd
management•Key benefits of smart farming
MARKET RESTRAINTS:
•Dearth of trained dairy
professionals•Ongoing cam
paigns
to save dairy
animals from unethical practices
MARKET OPPORTUNITIES:
•Em
erging markets offer lucrative growth
opportunities
•Rising investments towards the development of dairy farms
•Urbanization
of population
worldw
ide
HISTORICAL DATA
FOR THE DAIRY
HERD
MANAGEMENT
MARKET
INFLUENCINGFACTORS(Market Trends and
Dynamics)
FORECAST(2016–2021)
• NEW PRODUCT LAUNCHES AND ENHANCEMENTS: 26 developments from
2013 to 2016
• AGREEMENTS, PARTNERSHIPS, AND COLLABORATIONS: 15 developments from
2013 to 2016
• ACQUISITIONS AND JOINT VENTURES: 6 developments from
2013 to 2016
• EXPANSIONS: 7 developments from
2013 to 2016
• OTHER DEVELOPMENTS: 20 other developments from
2013 to 2016
COMPETITIVE LANDSCAPE
MARKET SHARE ANALYSIS
COMPANY REVENUES RD EXPENSES
GEOGRAPHICAL ANALYSIS
MARKET CHALLENGES:
•Trade
barriers•Environment constraints (such
as feed and
water scarcity)
HISTORICAL DATA OF THEMARKET
ARRIVE AT THE MARKET
SIZE, SHARE, AND CAGR
FOR
THE DAIRY HERD
MANAGEMENT MARKET
MARKET SIZE FORECAST:
• BY PRODUCT• BY APPLICATION• BY REGION
24
2.5
MARKET DATA VALIDATION AN
D TRIANG
ULATION
In ord
er to comp
lete the
overa
ll ma
rke
t engin
eering pro
cess and to arrive
at the
exact sta
tistics for
all
the
ma
rke
t segm
ents and subsegme
nts
, the
data tria
ngula
tion and ma
rke
t validation
pro
cedures
expla
ine
d
below
were imple
me
nte
d, where
ver applicable
.
FIGURE 3
DATA TRIANGULATION METHODOLOGY
SECONDARYSOURCES
PRIMARYSOURCES
Ann
ual
Repor
ts,
Pre
sen
tation
s,
We
bsites
, and
Pre
ss Relea
ses
of
Top
Pla
yer
s; News
Article
s;
Jou
rna
ls; and
Pai
d Datab
ase
s
•
Foo
d and
Agr
iculture Org
ani
zat
ion
(FA
O)
•
Intern
atio
nal
Dairy Foo
ds
Ass
ociatio
n (IDFA)
•
Intern
atio
nal
Lab
our
Org
ani
zat
ion
(ILO
)•
Nation
al Dairy Herd Inform
atio
n
Ass
ociatio
n (DH
IA)
•
Nation
al Dairy Council (ND
C)
•
Wo
rld
Bank•
Org
ani
sat
ion
for
Eco
nom
ic Co-
ope
ration
and
Developm
ent
(OE
CD)
INTERVIEWS
WITH:
• Heads
of Resea
rch
Ins
titu
tes• Me
diu
m -scale
and
large-
sca
le Dairy Far
me
rs
DEMA
ND
SID
E
INTERVIEWS
WITH:
• Pre
sident
s, CEO
s, Vice
Pre
sident
s, Direct
ors
, Gen
era
l
Ma
nag
ers
, and
Sen
ior
Ma
nag
ers• Pro
duc
t/S
ale
s/M
ark
etin
g/B
usi
nes
s Dev
elo
pm
ent
/Cl
ien
t
Por
tfol
io Ma
nag
ers
or
Spe
cialists
• Dis
trib
uto
rs/
Sup
plie
rs/
Cha
nne
l Par
tne
rs and
Bus
ine
ss
Inte
llige
nce
Con
sultan
ts
• Dai
ry Her
d Ma
nag
em
ent
Har
dwa
re and
Sys
tem
Ma
nuf
act
ure
rs Ven
dor
s
• Dai
ry Her
d Ma
nag
em
ent
Sof
twa
re Ma
nuf
act
ure
rs and
Ven
dor
s
SUPPLYSID
E
INF
ORMA
TIONSOURCED
Key Pla
yer
s
Comp
etit
ive
Lan
dsc
ape
Driver
s and
Restrain
ts Oppor
tun
itie
s and
Challe
nge
sFor
eca
st Ma
rke
t Size (20
16)
and
Ma
rke
t Share(20
15)
Regio
nal
Ana
lysis
Mn
M KN
OW
* sta
nds
for
Ma
rke
tsa
ndM
ark
ets
’ 'Kn
owl
edg
e Ass
et Ma
nag
em
ent
' fram
ewo
rk.
In this
con
tex
t, it sta
nds
for
exis
ting
ma
rke
t res
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ABOUT MNM
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