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Performance Marketing & the World Beyond Online<br />
Speakers<br />Julia Stent<br />Head of Partnerships<br />Kevin Edwards<br />Director <br />of Strategy<br />Gill Makepeace...
‘I had a bad experience the last time I shopped online, I’m not keen to try again’<br />‘I like to shop on the move, throu...
Growth in Online<br />US Online Spend<br />UK Affiliate Spend<br />+ 50% in last three years<br />+ 42% growth in next thr...
The Carrot - Budgets<br />$450,000,000,000<br />Sources: Brand Republic, Zenith Optimedia<br />Julia Stent - @Julia_Top10<...
Broadband Penetration<br />‘I don’t have the internet at home’<br />Sources: Office for National Statistics, 2009<br />Jul...
Consumer Confidence<br />‘I don’t like giving my credit card details online’<br />Source: Ofcom<br />Julia Stent - @Julia_...
Online Purchasing Behaviour<br />Source: Office of National Statistics, 2009<br />Julia Stent - @Julia_Top10<br />
Who will purchase online?<br />Julia Stent - @Julia_Top10<br />
The World Beyond Online<br /><ul><li>Telephone tracking
Mobile purchasing
Multi-channel promotions
Offline voucher redemption
Debenhams case study</li></ul>Julia Stent - @Julia_Top10<br />
Teletracking<br />Transparency<br />Julia Stent - @Julia_Top10<br />
About me<br />Kevin Edwards, Strategy Director<br />Eight years affiliate network experience <br />         @IAB_AMC, @Aff...
Objectives<br />DIVERSIFICATION<br />AND<br />TRENDS<br />Kevin Edwards – Affiliate Window<br />
Case Study<br />Kevin Edwards – Affiliate Window<br />
Further Examples<br />Kevin Edwards – Affiliate Window<br />
The Opportunity<br />Kevin Edwards – Affiliate Window<br />
Case Study: The Hut<br />Kevin Edwards – Affiliate Window<br />
Mobile tracking<br />PUBLISHERS<br />ADVERTISERS<br />Advertiser mobile tracking:<br /><ul><li>favoured by publisher apps
first choice for new technologies </li></ul>Mobile tracking: <br /><ul><li>optimise m-commerce</li></ul>Kevin Edwards – Af...
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Performance Marketing the World Beyond Online - Julia Stent

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Transcript of "Performance Marketing the World Beyond Online - Julia Stent"

  1. 1. Performance Marketing & the World Beyond Online<br />
  2. 2. Speakers<br />Julia Stent<br />Head of Partnerships<br />Kevin Edwards<br />Director <br />of Strategy<br />Gill Makepeace<br />Affiliate Marketing Manager <br />@Julia_Top10<br />@AffWin<br />
  3. 3. ‘I had a bad experience the last time I shopped online, I’m not keen to try again’<br />‘I like to shop on the move, through my mobile phone’<br />‘I don’t like giving my credit card details online’<br />‘I don’t have the internet at home’<br />The World Beyond Online<br />Julia Stent - @Julia_Top10<br />
  4. 4. Growth in Online<br />US Online Spend<br />UK Affiliate Spend<br />+ 50% in last three years<br />+ 42% growth in next three years<br />Sources: eConsultancy, eMarketer<br />Julia Stent - @Julia_Top10<br />
  5. 5. The Carrot - Budgets<br />$450,000,000,000<br />Sources: Brand Republic, Zenith Optimedia<br />Julia Stent - @Julia_Top10<br />
  6. 6. Broadband Penetration<br />‘I don’t have the internet at home’<br />Sources: Office for National Statistics, 2009<br />Julia Stent - @Julia_Top10<br />
  7. 7. Consumer Confidence<br />‘I don’t like giving my credit card details online’<br />Source: Ofcom<br />Julia Stent - @Julia_Top10<br />
  8. 8. Online Purchasing Behaviour<br />Source: Office of National Statistics, 2009<br />Julia Stent - @Julia_Top10<br />
  9. 9. Who will purchase online?<br />Julia Stent - @Julia_Top10<br />
  10. 10. The World Beyond Online<br /><ul><li>Telephone tracking
  11. 11. Mobile purchasing
  12. 12. Multi-channel promotions
  13. 13. Offline voucher redemption
  14. 14. Debenhams case study</li></ul>Julia Stent - @Julia_Top10<br />
  15. 15.
  16. 16. Teletracking<br />Transparency<br />Julia Stent - @Julia_Top10<br />
  17. 17. About me<br />Kevin Edwards, Strategy Director<br />Eight years affiliate network experience <br /> @IAB_AMC, @AffWin<br />www.iabaffiliatemarketing.com<br />Kevin Edwards – Affiliate Window<br />
  18. 18. Objectives<br />DIVERSIFICATION<br />AND<br />TRENDS<br />Kevin Edwards – Affiliate Window<br />
  19. 19. Case Study<br />Kevin Edwards – Affiliate Window<br />
  20. 20. Further Examples<br />Kevin Edwards – Affiliate Window<br />
  21. 21. The Opportunity<br />Kevin Edwards – Affiliate Window<br />
  22. 22. Case Study: The Hut<br />Kevin Edwards – Affiliate Window<br />
  23. 23. Mobile tracking<br />PUBLISHERS<br />ADVERTISERS<br />Advertiser mobile tracking:<br /><ul><li>favoured by publisher apps
  24. 24. first choice for new technologies </li></ul>Mobile tracking: <br /><ul><li>optimise m-commerce</li></ul>Kevin Edwards – Affiliate Window<br />
  25. 25. Case Study: SaveMe4Later<br />79% use their smartphones to assist with the shopping process<br />Kevin Edwards – Affiliate Window<br />
  26. 26. Case Study: Sccope<br />Focus on advertisers with mobile enabled sites<br />Kevin Edwards – Affiliate Window<br />
  27. 27. INSERT GILL (DEBENHAMS) SLIDES HERE<br />
  28. 28. In summary<br /><ul><li>Huge opportunity: customers & budgets
  29. 29. Multi-channel approach
  30. 30. More than double results</li></li></ul><li>Questions<br />
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