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Performance Marketing  the World Beyond Online - Julia Stent
Performance Marketing  the World Beyond Online - Julia Stent
Performance Marketing  the World Beyond Online - Julia Stent
Performance Marketing  the World Beyond Online - Julia Stent
Performance Marketing  the World Beyond Online - Julia Stent
Performance Marketing  the World Beyond Online - Julia Stent
Performance Marketing  the World Beyond Online - Julia Stent
Performance Marketing  the World Beyond Online - Julia Stent
Performance Marketing  the World Beyond Online - Julia Stent
Performance Marketing  the World Beyond Online - Julia Stent
Performance Marketing  the World Beyond Online - Julia Stent
Performance Marketing  the World Beyond Online - Julia Stent
Performance Marketing  the World Beyond Online - Julia Stent
Performance Marketing  the World Beyond Online - Julia Stent
Performance Marketing  the World Beyond Online - Julia Stent
Performance Marketing  the World Beyond Online - Julia Stent
Performance Marketing  the World Beyond Online - Julia Stent
Performance Marketing  the World Beyond Online - Julia Stent
Performance Marketing  the World Beyond Online - Julia Stent
Performance Marketing  the World Beyond Online - Julia Stent
Performance Marketing  the World Beyond Online - Julia Stent
Performance Marketing  the World Beyond Online - Julia Stent
Performance Marketing  the World Beyond Online - Julia Stent
Performance Marketing  the World Beyond Online - Julia Stent
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Performance Marketing the World Beyond Online - Julia Stent

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  • 1. Performance Marketing & the World Beyond Online
  • 2. Speakers
    Julia Stent
    Head of Partnerships
    Kevin Edwards
    Director
    of Strategy
    Gill Makepeace
    Affiliate Marketing Manager
    @Julia_Top10
    @AffWin
  • 3. ‘I had a bad experience the last time I shopped online, I’m not keen to try again’
    ‘I like to shop on the move, through my mobile phone’
    ‘I don’t like giving my credit card details online’
    ‘I don’t have the internet at home’
    The World Beyond Online
    Julia Stent - @Julia_Top10
  • 4. Growth in Online
    US Online Spend
    UK Affiliate Spend
    + 50% in last three years
    + 42% growth in next three years
    Sources: eConsultancy, eMarketer
    Julia Stent - @Julia_Top10
  • 5. The Carrot - Budgets
    $450,000,000,000
    Sources: Brand Republic, Zenith Optimedia
    Julia Stent - @Julia_Top10
  • 6. Broadband Penetration
    ‘I don’t have the internet at home’
    Sources: Office for National Statistics, 2009
    Julia Stent - @Julia_Top10
  • 7. Consumer Confidence
    ‘I don’t like giving my credit card details online’
    Source: Ofcom
    Julia Stent - @Julia_Top10
  • 8. Online Purchasing Behaviour
    Source: Office of National Statistics, 2009
    Julia Stent - @Julia_Top10
  • 9. Who will purchase online?
    Julia Stent - @Julia_Top10
  • 10. The World Beyond Online
    • Telephone tracking
    • 11. Mobile purchasing
    • 12. Multi-channel promotions
    • 13. Offline voucher redemption
    • 14. Debenhams case study
    Julia Stent - @Julia_Top10
  • 15.
  • 16. Teletracking
    Transparency
    Julia Stent - @Julia_Top10
  • 17. About me
    Kevin Edwards, Strategy Director
    Eight years affiliate network experience
    @IAB_AMC, @AffWin
    www.iabaffiliatemarketing.com
    Kevin Edwards – Affiliate Window
  • 18. Objectives
    DIVERSIFICATION
    AND
    TRENDS
    Kevin Edwards – Affiliate Window
  • 19. Case Study
    Kevin Edwards – Affiliate Window
  • 20. Further Examples
    Kevin Edwards – Affiliate Window
  • 21. The Opportunity
    Kevin Edwards – Affiliate Window
  • 22. Case Study: The Hut
    Kevin Edwards – Affiliate Window
  • 23. Mobile tracking
    PUBLISHERS
    ADVERTISERS
    Advertiser mobile tracking:
    • favoured by publisher apps
    • 24. first choice for new technologies
    Mobile tracking:
    • optimise m-commerce
    Kevin Edwards – Affiliate Window
  • 25. Case Study: SaveMe4Later
    79% use their smartphones to assist with the shopping process
    Kevin Edwards – Affiliate Window
  • 26. Case Study: Sccope
    Focus on advertisers with mobile enabled sites
    Kevin Edwards – Affiliate Window
  • 27. INSERT GILL (DEBENHAMS) SLIDES HERE
  • 28. In summary
    • Huge opportunity: customers & budgets
    • 29. Multi-channel approach
    • 30. More than double results
  • Questions

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