Performance Marketing the World Beyond Online - Julia Stent

Performance Marketing & the World Beyond Online

Speakers
Julia Stent
Head of Partnerships
Kevin Edwards
Director
of Strategy
Gill Makepeace
Affiliate Marketing Manager
@Julia_Top10
@AffWin

‘I had a bad experience the last time I shopped online, I’m not keen to try again’
‘I like to shop on the move, through my mobile phone’
‘I don’t like giving my credit card details online’
‘I don’t have the internet at home’
The World Beyond Online
Julia Stent - @Julia_Top10

Growth in Online
US Online Spend
UK Affiliate Spend
+ 50% in last three years
+ 42% growth in next three years
Sources: eConsultancy, eMarketer

The Carrot - Budgets
$450,000,000,000
Sources: Brand Republic, Zenith Optimedia

Broadband Penetration
‘I don’t have the internet at home’
Sources: Office for National Statistics, 2009

Consumer Confidence
‘I don’t like giving my credit card details online’
Source: Ofcom

Online Purchasing Behaviour
Source: Office of National Statistics, 2009

Who will purchase online?

The World Beyond Online
Telephone tracking
Mobile purchasing
Multi-channel promotions
Offline voucher redemption
Debenhams case study

Teletracking
Transparency

About me
Kevin Edwards, Strategy Director
Eight years affiliate network experience
@IAB_AMC, @AffWin
www.iabaffiliatemarketing.com
Kevin Edwards – Affiliate Window

Objectives
DIVERSIFICATION
AND
TRENDS

Case Study

Further Examples

The Opportunity

Case Study: The Hut

Mobile tracking
PUBLISHERS
ADVERTISERS
Advertiser mobile tracking:
favoured by publisher apps
first choice for new technologies
Mobile tracking:
optimise m-commerce

Case Study: SaveMe4Later
79% use their smartphones to assist with the shopping process

Case Study: Sccope
Focus on advertisers with mobile enabled sites

INSERT GILL (DEBENHAMS) SLIDES HERE

In summary
Huge opportunity: customers & budgets
Multi-channel approach
More than double results

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Performance Marketing the World Beyond Online - Julia Stent

by a4uexpo Conference on Jun 14, 2011

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Performance Marketing the World Beyond Online - Julia Stent — Presentation Transcript