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Performance Marketing  the World Beyond Online - Julia Stent
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    Performance Marketing  the World Beyond Online - Julia Stent Performance Marketing the World Beyond Online - Julia Stent Presentation Transcript

    • Performance Marketing & the World Beyond Online
    • Speakers
      Julia Stent
      Head of Partnerships
      Kevin Edwards
      Director
      of Strategy
      Gill Makepeace
      Affiliate Marketing Manager
      @Julia_Top10
      @AffWin
    • ‘I had a bad experience the last time I shopped online, I’m not keen to try again’
      ‘I like to shop on the move, through my mobile phone’
      ‘I don’t like giving my credit card details online’
      ‘I don’t have the internet at home’
      The World Beyond Online
      Julia Stent - @Julia_Top10
    • Growth in Online
      US Online Spend
      UK Affiliate Spend
      + 50% in last three years
      + 42% growth in next three years
      Sources: eConsultancy, eMarketer
      Julia Stent - @Julia_Top10
    • The Carrot - Budgets
      $450,000,000,000
      Sources: Brand Republic, Zenith Optimedia
      Julia Stent - @Julia_Top10
    • Broadband Penetration
      ‘I don’t have the internet at home’
      Sources: Office for National Statistics, 2009
      Julia Stent - @Julia_Top10
    • Consumer Confidence
      ‘I don’t like giving my credit card details online’
      Source: Ofcom
      Julia Stent - @Julia_Top10
    • Online Purchasing Behaviour
      Source: Office of National Statistics, 2009
      Julia Stent - @Julia_Top10
    • Who will purchase online?
      Julia Stent - @Julia_Top10
    • The World Beyond Online
      • Telephone tracking
      • Mobile purchasing
      • Multi-channel promotions
      • Offline voucher redemption
      • Debenhams case study
      Julia Stent - @Julia_Top10
    • Teletracking
      Transparency
      Julia Stent - @Julia_Top10
    • About me
      Kevin Edwards, Strategy Director
      Eight years affiliate network experience
      @IAB_AMC, @AffWin
      www.iabaffiliatemarketing.com
      Kevin Edwards – Affiliate Window
    • Objectives
      DIVERSIFICATION
      AND
      TRENDS
      Kevin Edwards – Affiliate Window
    • Case Study
      Kevin Edwards – Affiliate Window
    • Further Examples
      Kevin Edwards – Affiliate Window
    • The Opportunity
      Kevin Edwards – Affiliate Window
    • Case Study: The Hut
      Kevin Edwards – Affiliate Window
    • Mobile tracking
      PUBLISHERS
      ADVERTISERS
      Advertiser mobile tracking:
      • favoured by publisher apps
      • first choice for new technologies
      Mobile tracking:
      • optimise m-commerce
      Kevin Edwards – Affiliate Window
    • Case Study: SaveMe4Later
      79% use their smartphones to assist with the shopping process
      Kevin Edwards – Affiliate Window
    • Case Study: Sccope
      Focus on advertisers with mobile enabled sites
      Kevin Edwards – Affiliate Window
    • INSERT GILL (DEBENHAMS) SLIDES HERE
    • In summary
      • Huge opportunity: customers & budgets
      • Multi-channel approach
      • More than double results
    • Questions