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Performance Marketing  the World Beyond Online - Julia Stent
Performance Marketing  the World Beyond Online - Julia Stent
Performance Marketing  the World Beyond Online - Julia Stent
Performance Marketing  the World Beyond Online - Julia Stent
Performance Marketing  the World Beyond Online - Julia Stent
Performance Marketing  the World Beyond Online - Julia Stent
Performance Marketing  the World Beyond Online - Julia Stent
Performance Marketing  the World Beyond Online - Julia Stent
Performance Marketing  the World Beyond Online - Julia Stent
Performance Marketing  the World Beyond Online - Julia Stent
Performance Marketing  the World Beyond Online - Julia Stent
Performance Marketing  the World Beyond Online - Julia Stent
Performance Marketing  the World Beyond Online - Julia Stent
Performance Marketing  the World Beyond Online - Julia Stent
Performance Marketing  the World Beyond Online - Julia Stent
Performance Marketing  the World Beyond Online - Julia Stent
Performance Marketing  the World Beyond Online - Julia Stent
Performance Marketing  the World Beyond Online - Julia Stent
Performance Marketing  the World Beyond Online - Julia Stent
Performance Marketing  the World Beyond Online - Julia Stent
Performance Marketing  the World Beyond Online - Julia Stent
Performance Marketing  the World Beyond Online - Julia Stent
Performance Marketing  the World Beyond Online - Julia Stent
Performance Marketing  the World Beyond Online - Julia Stent
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Performance Marketing the World Beyond Online - Julia Stent

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  • 1. Performance Marketing & the World Beyond Online<br />
  • 2. Speakers<br />Julia Stent<br />Head of Partnerships<br />Kevin Edwards<br />Director <br />of Strategy<br />Gill Makepeace<br />Affiliate Marketing Manager <br />@Julia_Top10<br />@AffWin<br />
  • 3. ‘I had a bad experience the last time I shopped online, I’m not keen to try again’<br />‘I like to shop on the move, through my mobile phone’<br />‘I don’t like giving my credit card details online’<br />‘I don’t have the internet at home’<br />The World Beyond Online<br />Julia Stent - @Julia_Top10<br />
  • 4. Growth in Online<br />US Online Spend<br />UK Affiliate Spend<br />+ 50% in last three years<br />+ 42% growth in next three years<br />Sources: eConsultancy, eMarketer<br />Julia Stent - @Julia_Top10<br />
  • 5. The Carrot - Budgets<br />$450,000,000,000<br />Sources: Brand Republic, Zenith Optimedia<br />Julia Stent - @Julia_Top10<br />
  • 6. Broadband Penetration<br />‘I don’t have the internet at home’<br />Sources: Office for National Statistics, 2009<br />Julia Stent - @Julia_Top10<br />
  • 7. Consumer Confidence<br />‘I don’t like giving my credit card details online’<br />Source: Ofcom<br />Julia Stent - @Julia_Top10<br />
  • 8. Online Purchasing Behaviour<br />Source: Office of National Statistics, 2009<br />Julia Stent - @Julia_Top10<br />
  • 9. Who will purchase online?<br />Julia Stent - @Julia_Top10<br />
  • 10. The World Beyond Online<br /><ul><li>Telephone tracking
  • 11. Mobile purchasing
  • 12. Multi-channel promotions
  • 13. Offline voucher redemption
  • 14. Debenhams case study</li></ul>Julia Stent - @Julia_Top10<br />
  • 15.
  • 16. Teletracking<br />Transparency<br />Julia Stent - @Julia_Top10<br />
  • 17. About me<br />Kevin Edwards, Strategy Director<br />Eight years affiliate network experience <br /> @IAB_AMC, @AffWin<br />www.iabaffiliatemarketing.com<br />Kevin Edwards – Affiliate Window<br />
  • 18. Objectives<br />DIVERSIFICATION<br />AND<br />TRENDS<br />Kevin Edwards – Affiliate Window<br />
  • 19. Case Study<br />Kevin Edwards – Affiliate Window<br />
  • 20. Further Examples<br />Kevin Edwards – Affiliate Window<br />
  • 21. The Opportunity<br />Kevin Edwards – Affiliate Window<br />
  • 22. Case Study: The Hut<br />Kevin Edwards – Affiliate Window<br />
  • 23. Mobile tracking<br />PUBLISHERS<br />ADVERTISERS<br />Advertiser mobile tracking:<br /><ul><li>favoured by publisher apps
  • 24. first choice for new technologies </li></ul>Mobile tracking: <br /><ul><li>optimise m-commerce</li></ul>Kevin Edwards – Affiliate Window<br />
  • 25. Case Study: SaveMe4Later<br />79% use their smartphones to assist with the shopping process<br />Kevin Edwards – Affiliate Window<br />
  • 26. Case Study: Sccope<br />Focus on advertisers with mobile enabled sites<br />Kevin Edwards – Affiliate Window<br />
  • 27. INSERT GILL (DEBENHAMS) SLIDES HERE<br />
  • 28. In summary<br /><ul><li>Huge opportunity: customers & budgets
  • 29. Multi-channel approach
  • 30. More than double results</li></li></ul><li>Questions<br />

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