Research into different channels and target audience
Tattoos research
1. Tattoos and Piercings Research
Arkansas bans ‘untraditional’ tattoos and piercings including scarification and dermal
implants.
http://www.altpress.com/news/entry/arkansas_senate_passes_bill_to_ban_certain
_tattoo_procedures_nontraditional
60% of employers are less likely to hire someone if they have visible tattoos or
piercings.
A fifth of all adults in the UK have a tattoo
There are over 1500 tattoo parlours in the UK
21% of adults aged between 19 and 29 have a tattoo
35% of adults aged between 30 and 39 have a tattoo
The world’s most tattooed person is Tom Leppard from the Isle of Skye, Scotland,
who has 99.9% of his body covered with a leopard-skin design.
The Maori people in New Zealand tattooed their heads and buttocks by chiselling a
design into the skin and rubbing ink into it
In October 1991, the 5000 year old frozen body of a Bronze Age hunter was found
between Austria and Italy. His body bore several tattoos.