University Putra Malaysia IPs, Commercialization, Transfer Technology & InnoHub Market Valdiation Incubator, Lean Startup

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The slides title Licensing In Licensing Out was presented during Teh Tarik session at MyIPO (www.myipo.gov.my) 19th June 2014

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University Putra Malaysia IPs, Commercialization, Transfer Technology & InnoHub Market Valdiation Incubator, Lean Startup

  1. 1. www.sciencepark.upm.edu.my Driver of Innovation Putra Science Park (PSP) UPM’S INNOVATION MANAGEMENT CENTER
  2. 2. Value creation platform for university, community and industry through.. IP Protection Promotion and marketing Showcasing PSP ROLES AND FUNCTIONS Edu Park Commercialization of University’s IP 2014 - © Copyright University Putra Malaysia 3
  3. 3. • Commercialization Consultancy and Negotiations Services • Innovative Human Capital Development • Coordinate services & promotion of centralized equipments & facilities • Coordinate Market Validation Hub Administrative Division • Manage UPM’s IP protection and maintenance • Increase IP protection awareness • Manage and monitor licensing documentation IP Protection & Licensing Division • Promote and market UPM’s research and innovation • Manage IP Pre-Commercialization (C & D) • Promote UPM’s laboratory facilities and equipment • Market Intelligence and Strategic Planning Innovation Promotion & Marketing Division • Manage and coordinate Edu-Park programs • Promote and manage UPM R,D,C & E road to visitors Edu-Park Division PSP’ STRUCTURE 2014 - © Copyright University Putra Malaysia 4
  4. 4. • Value Creation – Packaging & Creating Market Value • Promotional Materials (Flyers, Brocures, Exhibit Prototypes) • ICT & Media (Various online advertisement, marketing & bidding platforms, press conferences) 2. RDCE PROMOTION & MARKETING 2014 - © Copyright University Putra Malaysia 5
  5. 5. •Exhibitions & Roadshows • Awards & Recognitions • IP Broker • Market Intelligence & Strategic Planning 2. RDCE PROMOTION & MARKETING 2014 - © Copyright University Putra Malaysia 6
  6. 6. 1. Upgrade IP (C&D) 2. Pre Comm Fund 3. VCF 1 1. Promotion & Marketing 2. Find Interested Parties (Match- making) 3. VCF 2 IP Market study of targeted customers 2014 - © Copyright University Putra Malaysia 7
  7. 7. Commercial Negotiations / Due diligence: • Determination of best mode of technology transfer • Licensing fee / Outright sale value • Company profile check • Make everyone happy, ensure successful technology transfer AND protect researchers rights 3. FACILITATE IN SUCCESSFUL TECHNOLOGY / KNOWHOW TRANSFER 2014 - © Copyright University Putra Malaysia 8
  8. 8. CAPACITY BUILDING • Capacity Building (C, D & E) • SRI (Innovation Champions) Trainings, IP Clinics, Company start-up courses, Entrepreneurial & Business Term Workshops etc. • Innovation curriculum • Incubation programmes 4. INNOVATIVE HUMAN CAPITAL DEVELOPMENT 2014 - © Copyright University Putra Malaysia 9
  9. 9. EDU-PARK 5. R,D, C & E SHOWCASE 2014 - © Copyright University Putra Malaysia 10
  10. 10. EDUpark UPM With: • Eco BIZ Student Entrepreneurial Programme • Industrial Training • Exposure/practi cal for Foreign language students TNCHEPA & TNCJIM Ministry of Tourism - EduEduPARK UPM one of the main attractions of Visit Malaysia Year 2014 2nd Phase – Muzium Warisan Melayu, Herbarium, Vet. Hosp. and many more. 1st Phase SISFEC, F.PHutan Taman Konservatori Pertanian, IBS Galeri Serdang, FRSB Ladang Rusa, Pastura TPU Putra Dairy, TPU Pusat Ekuin, TPU Muzium Anatomi Manusia, FPSK Muzium Anatomi Haiwan, FPV La` apperenti PutraMart (Pusat Jualan), TPU 2014 - © Copyright University Putra Malaysia 11
  11. 11. CentralR&D Facilities MarketValidationHub (BusinessIncubators) 6. COORDINATE MARKET VALIDATION HUB AND PROMOTE LAB SERVICES 2014 - © Copyright University Putra Malaysia 12
  12. 12. DIRECTOR Assoc. Prof. Dr. Samsilah Roslan IP PROTECTION & LICENSING DIVISION DEPUTY DIRECTOR Dr. Zahira Mohd Ishan INNOVATION PROMOTION & MARKETING DIVISION DEPUTY DIRECTOR Dr. Mohd. Fakri Zaky Jaafar EDU-PARK DIVISION DEPUTY DIRECTOR Assoc. Prof. Dr. Faridah Qamaruz Zaman CEO OF INCUBATION Mr. Adrian Joseph CEO OF COMMERCIALISATION Mr. Zakir Jaafar 2014 - © Copyright University Putra Malaysia 13
  13. 13. R&D&C COMMERCIALIZATION REPORT Putra Science Park (PSP)Office of Deputy Vice Chancellor (Research & Innovation) 2014 - © Copyright University Putra Malaysia 14
  14. 14. COMMERCIAL TECHNOLOGIES AS OF 2013 Technology Know How Licensing 11 teknologies Commercial Products 14 technologies RM 950,051.17 Commercial income generation as of Jun 2013 Maklumat lanjut di Lampiran 1 & 2
  15. 15. IP PROTECTION & LICENSING DIVISION REPORT Putra Science Park (PSP)Office of Deputy Vice Chancellor (Research & Innovation) 2014 - © Copyright University Putra Malaysia 16
  16. 16. 0 5 10 15 20 25 8 1 2 5 1 1 2 1 2 2 1 1 2 7 1 2 1 1 1 9 21 Paten Paten (Luar Negara) Hakcipta Cap Dagangan Rekabentuk Perindustrian Varieti Tumbuhan Baru STATICTIC OF IP APPLICATIONS BASED PTJ 72 Applications for 2013
  17. 17. 0 2 4 6 8 10 4 1 2 1 1 1 2 1 1 1 8 1 9 Paten Paten (Luar Negara) Hakcipta Cap Dagangan Rekabentuk Perindustrian STATICTIC OF FILING IP BASED PTJ 33 applications
  18. 18. IP GRANTED • Faculty of Engineering 1 patent in Malaysia • Institute of Halal Products Research 1 patent in oversea • Faculty of Food Science & Technology 1 trademark • Fakulty of Design & Architecture 1 industrial design
  19. 19. PATENT TOTAL Malaysia Pending 461 Granted 86 Foreign Pending 198 Granted 55 PCT 95 TOTAL 895 Trademark Pending 17 Granted 30 ID Pending 64 Granted 37 Copyright 198 TOTAL 346 OVERALL 1241 STATISTIC OF IP PROTECTION SINCE 1995 - 2013 58 Technologies 4.7% commercialized
  20. 20. Live with myths and legends… You’re the worst university I’ve ever dealt with... Commonly heard but rarely substantiated… I always get this deal at … Show me, and maybe we can talk… Universities deals always take too long… If you’d agree to our terms it wouldn’t… Universities always ask for too much… But you want it for free… For Example : 2014 - © Copyright University Putra Malaysia 21
  21. 21. Licensing Technical R&D support Consultancy Patent Tech. Royalty 2-10% Researcher’s Equity in spin-off company Sell Modes: Technology transfer 2014 - © Copyright University Putra Malaysia 22
  22. 22. Types of Grants & Commercialization Challenges 8 types of Internal Grants: Putra Grants 5 type of Ministry of Education Grants with RU Budget = The Fundamental Research Grant Scheme (FRGS) = Exploratory Research Grant Scheme (ERGS) = Trans-disiplinary Research Grant Scheme (TRGS) = The Prototype Research Grant Scheme (PRGS) = Long Term Research Grant Scheme (LRGS) MOSTI Grants – 10 Categories from Life Sciences to ICT fr Fundamental Research to Commercialization TechnoFunds Prime Minister Office: MyLab 2014 - © Copyright University Putra Malaysia 23
  23. 23. Terms • Need to redefine a few concept • Innovative Technology • Buyer? Investor? Partner? • Form of sales – outright, JV, non exclusive, • Marketing what? • Who is the market? 2014 - © Copyright University Putra Malaysia 24
  24. 24. Channel • Press conference (Putra Cipta Series) • PRPI • Other exhibition – MTE, BIOTECH, ITEX etc • Publication – Synthesis • Websites – passive, need to be more active, Google adwords. • Networking • IOD – Business Matching at each Faculty 2014 - © Copyright University Putra Malaysia 25
  25. 25. Challenge • 1200 Intellectual property • Very diverse products • Very diverse market 2014 - © Copyright University Putra Malaysia 26
  26. 26. Lesson Learnt • Academic Exhibition – Draw visitors from likewise participants: students, lecturers, researchers. Low ROI • Medals- do they really make difference? Yet to be ascertained • Industry expect finish product ready to jump on the shelves. 2014 - © Copyright University Putra Malaysia 27
  27. 27. Lab to Startup as Researcher’s Spin Off • IPs not generating revenue. • Let Researcher & startup with CEO bring to market • Not new in Western countries – University Startups • Market Validation (Lean Startup) Incubator is new within Universities 2014 - © Copyright University Putra Malaysia 28
  28. 28. Commercialization for Startup & Valley of Death 2014 - © Copyright University Putra Malaysia 29
  29. 29. -Y0M2 -Y0M1 Y1M1 Y1M2 Y1M3 Y1M4 .... .... …. .... .... Y2M12 Lean Model Canvas (LMC) Framework Inno Hub Application & Pre-Comm Research Grant Submission Monitoring Practice Pitching LMC Market Validation External Funding Applications Every 2 mths Monitoring T1 T2 & Practice Pitching. Every 6 mths Monitoring BOD Offboarding Moving out & Graduation Weekly Validating & Feedback Session on LMC & External Funding Applications Onboarding Moving in Inno Hub Inno Hub Program*Application Submission *Duration depending on Inno Hub Startup Multiple LMC – minimum 6 months and maximum 2 years InnoHub – Market Validation Incubator 2014 - © Copyright University Putra Malaysia 30
  30. 30. 2014 - © Copyright University Putra Malaysia 31

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