1. Assignment 2
Are you Paying Attention?
PREPARED BY: KHALED ELSHERIF

2. Disclaimer
1)Hello Everyone, my name is Khaled ElSherif I am from Egypt and
living in Saudi Arabia which is considered a conservative country in the
middle east which is reflected that some locations (e.g. Restaurants)
have singles (men) and Families sections.
2) The stores chosen are ones I often go to but this time I am going as a
traveler !.

3. The
 Locations Explored:
 1) Paind’OR Pastry
 2) AlSaraya Turkish Restaurant
 3) American Eagle Outfitters
 4) Jarir Bookstore
 5) LULU Hypermarket/Mall
 6)Fitness Time Gym

5.  1) Matching Theme for Interior Design and Staff Uniform

6.  2) Ice Cream Stand in the furthest corner

7.  3) Mass Production Bakery Products

8.  4) The Second Floor is a Family Section Cafe

9.  5) Special Event Section

10. Assaraya Turkish Restaurant

11. Assaraya Turkish Restaurant
 1) interior Design Inspired by Islamic Architecture
which had an influence on Turkey during the
Ottoman Caliphate.

12. Assaraya Turkish Restaurant

13. Assaraya Turkish Restaurant
 3) Traditional Turkish Bread (Tandur)

14. Assaraya Turkish Restaurant
 2) The Detailed Service Request Bell

16.  1) The use of the logo in the slogan

17.  2) The presence of resting area and cashier in the
center of the store.

18.  3) American Eagle is not so American!.

20.  1) The Slogan (Not Just a Bookstore) is delivered
clearly as first floor in the two level store contains
electronic devices(PC, Tablets, mobile phones,
cameras even game consoles and their accessories)
, Drawing and Art Equipments and stationary,
while the second floor is dedicated to books and
children learning aids.

21.  First Floor:

22.  Second Floor:

26.  The Indian origin of this Hypermarket franchise
spreading across the Middle East is reflected in so
many ways.
 1) The Logo which has the some resemblance to the
indian flag.

27.  2) The Products served in the Hypermarket: Types of
pickles, spices and groceries.

29.  3) Some Stores in the Mall have also indian origin.

32.  1) The Colors in the logo represents the types of
membership and their Length in the logo resembles
the duration of the member ship:
 A) Neon (Yellow): 3months
 B) Subzero (Orange): 6months
 C) Fire (Red): 12months

33.  2) The Colors of the logo are in the Inner Decoration
 (Grey, Yellow, Orange & Red)

34.  3) The Sponsor of Shampoo and Soap for the
Showers.

35.  4) Well! This man looks like a mash up between
Darth Vader (Star Wars) and Terminator 

36. Thank You 