YOY is a Tokyo-based design studio founded in 2011 by Naoki Ono, a spatial designer, and Yuki Yamamoto, a product designer. Their designs aim to create new relationships between spaces and objects through poetic forms, such as a wall light that appears to have a corner of the wall peeling away to reveal a hidden light source, and a pendant light that seems suspended in motion, swinging back and forth. The studio produces lighting fixtures that use innovative materials and lighting technologies to achieve ethereal aesthetic effects.