Yeda Kuriki Beraldo

Toronto, Canada Area, Ontario Canada

Strategic Planning Director at Y&R Istanbul

Advertising / Marketing / PR

Cross-cultural Strategic Planner with more than 10 years of experience, worked at tier-one agencies in Brazil and Turkey. With solid background in creative effectiveness, brand positioning, integrated campaigns and consumer research. Developed cases of creative strategy for brands from a great variety of industries, including FMCG, banking and telecom.