2. • This contents page for Vibe
Magazine is attention grabbing and
effective. The use of text used to
break 'Contents' up is unusual, but it
connotes a contemporary image,
showing they are staying with the
times, and also providing a target
audience – young mainstreamers who
enjoy contemporary music, clothing
and bands.
3. • The central image of the contents
page is of two girls, posing. The two
of them together take up the
majority of the shot, as they are both
seen in full body shots. This means
that the actual text (which is more
important in the contents page) is
squeezed into the bottom, just to
make way for a girl with something
coming out of her mouth and
another with her eyes closed, pouting
her lips like there is no tomorrow.
• The background, however, seems a
bit bland and boring, but it could
contribute to the contemporary style
of the magazine.
• The problem with only having one
image on the contents page is that it
only features one article, which
connotes a weak point in the
magazine, if they are selling the
edition on a single article.
4. • The text which flows around the
dress of the girl looks as though it is
placed in a no-mans-land, but the
headings and sub-headings are clear
and, once again, effective, mixing a
more old-fashioned font with the
bold-brick like lettering of the sub-
headings. It suits this magazine
better to have the same colour with
different fonts, rather than a
complex colour scheme.
• This music magazine might have a
larger focus on fashion, as the sub-
titles ‘Seen’ and ‘Style’ connote
fashion images.
• To make up for the lack of photos,
the names of celebrities are BOLDED
to draw attention to them. This
connotes the magazine’s emphasis
on fashion rather than music, as in a
proper music magazine, there would
be photos of these celebrities.
5. Through my analyses, I have discovered the
following:
The contents page cannot be either too text-heavy or
too picture-based. There needs to be an even spread.
In saying this, I believe there should also be a
continuity or flow to the page. This can be achieved by
having a successful layout!
The colour scheme needs to be carried throughout, and
simple things such as the bolding of page numbers and
the highlighting of sub-titles needs to be clear.
Some executive or reader’s comment might be useful,
because despite taking up space, it is yet another way
of engaging primarily with the consumer.
