Grown Up Digital:
The Net Generation and the Future of Innovation




Don Tapscott, Chairman, nGenera Insight
Twitter: dta...
Four Drivers for Change




                                        WEB 2.0




                          2 | © 2009 nGene...
Web 2.0 Taxonomy




                                IN




                                                              ...
Four Drivers for Change




                                      WEB 2.0


                                              ...
Boom, Bust and Echo



   5.0
                                                                    Number of U.S. Births
  ...
School Enrollment




                    6 | © 2009 nGenera. All Rights Reserved.
The Louder Echo




                  7 | © 2009 nGenera. All Rights Reserved.
Digital Natives – The Net Generation




                         8 | © 2009 nGenera. All Rights Reserved.
The Generation Lap




                             Their Parents
                             Net Geners




            ...
The Net Generation




                     10 | © 2009 nGenera. All Rights Reserved.
The Net Generation Norms




                      11 | © 2009 nGenera. All Rights Reserved.
Four Drivers for Change




                                       WEB 2.0


                                             ...
The Rise of Collaborative Communities


     Flickr beats Kodak Gallery


                                                ...
The Rise of Collaborative Communities


     YouTube beats MTV


                                             vs.




    ...
The Rise of Collaborative Communities


     Facebook beats Match.com


                                                vs...
The Rise of Collaborative Communities


    Wikipedia beats Britannica


                                                 ...
The Rise of Collaborative Communities


     Blogger.com beats CNN.com


                                                v...
Alex Tapscott’s Wikinomicists Community




                       18 | © 2009 nGenera. All Rights Reserved.
New Models of Citizen Engagement:
Wikinomics and Obama




                       19 | © 2009 nGenera. All Rights Reserved.
Four Drivers for Change



                                       WEB 2.0



                        THE                  ...
The Economics of Collaboration

                                 New Competitive Space
                                   ...
The Enterprise 2.0 and the Rise of Mass Collaboration




                         22 | © 2009 nGenera. All Rights Reserve...
Harnessing Mass Collaboration


                                     A 50 year old mining company peers,
                 ...
Ideagoras – Creating an eBay for Innovation

   How do you create a vibrant marketplace
    where you leverage other peop...
Ideagoras – IdeaConnection




                        25 | © 2009 nGenera. All Rights Reserved.
Vencorps




           26 | © 2009 nGenera. All Rights Reserved.
Net Gen Education Challenge




                       27 | © 2009 nGenera. All Rights Reserved.
Engagement – Doritos Crash the SuperBowl Contest




                       28 | © 2009 nGenera. All Rights Reserved.
Engagement – Doritos Crash the SuperBowl Contest




                            QuickTimeª and a
                       Y...
Engagement – Doritos Crash the SuperBowl Contest




                             QuickTimeª and a
                       ...
Four Drivers of Change



                                    WEB 2.0


                        THE                       ...
The Perfect Storm




                    32 | © 2009 nGenera. All Rights Reserved.
Current Crisis




                 33 | © 2008 nGenera. All Rights Reserved.
A Turning Point in History: Failing Institutions




                           34 | © 2008 nGenera. All Rights Reserved.
Crisis of Leadership




              Paradigm shifts involve dislocation, conflict,
      confusion, uncertainty.       ...
Don Tapscott
dtapscott@nGenera.com
   Twitter: dtapscott
    (416) 863-8801
www.grownupdigital.com
   www.nGenera.com




...
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Grown Up Digital: The Net Generation and the Future of Innovation

  1. 1. Grown Up Digital: The Net Generation and the Future of Innovation Don Tapscott, Chairman, nGenera Insight Twitter: dtapscott June 8, 2009
  2. 2. Four Drivers for Change WEB 2.0 2 | © 2009 nGenera. All Rights Reserved.
  3. 3. Web 2.0 Taxonomy IN G TE IN G TH RA E TI TH O Technology Revolution N BROADBAND WEB SERVICES Web 2.0 MOBILITY G A SP EO E DI A - TI UE TIM A LI TR UL TY M 3 | © 2009 nGenera. All Rights Reserved.
  4. 4. Four Drivers for Change WEB 2.0 THE NET GENERATION 4 | © 2009 nGenera. All Rights Reserved.
  5. 5. Boom, Bust and Echo 5.0 Number of U.S. Births (In Millions) Boomers 4.5 (1946-1964) Echo Gen X (1977-1997) (1965-1976) 4.0 3.5 3.0 2.5 2.0 1967 1973 1975 1985 1945 1947 1949 1951 1953 1955 1957 1959 1961 1963 1965 1969 1971 1977 1979 1981 1983 1987 1989 1991 1993 1995 1997 1999 Source: US Census Bureau 5 | © 2009 nGenera. All Rights Reserved.
  6. 6. School Enrollment 6 | © 2009 nGenera. All Rights Reserved.
  7. 7. The Louder Echo 7 | © 2009 nGenera. All Rights Reserved.
  8. 8. Digital Natives – The Net Generation 8 | © 2009 nGenera. All Rights Reserved.
  9. 9. The Generation Lap Their Parents Net Geners 9 | © 2009 nGenera. All Rights Reserved.
  10. 10. The Net Generation 10 | © 2009 nGenera. All Rights Reserved.
  11. 11. The Net Generation Norms 11 | © 2009 nGenera. All Rights Reserved.
  12. 12. Four Drivers for Change WEB 2.0 THE NET GENERATION THE SOCIAL REVOLUTION 12 | © 2009 nGenera. All Rights Reserved.
  13. 13. The Rise of Collaborative Communities Flickr beats Kodak Gallery vs. 13 | © 2009 nGenera. All Rights Reserved.
  14. 14. The Rise of Collaborative Communities YouTube beats MTV vs. 14 | © 2009 nGenera. All Rights Reserved.
  15. 15. The Rise of Collaborative Communities Facebook beats Match.com vs. 15 | © 2009 nGenera. All Rights Reserved.
  16. 16. The Rise of Collaborative Communities Wikipedia beats Britannica vs. 16 | © 2009 nGenera. All Rights Reserved.
  17. 17. The Rise of Collaborative Communities Blogger.com beats CNN.com vs. 17 | © 2009 nGenera. All Rights Reserved.
  18. 18. Alex Tapscott’s Wikinomicists Community 18 | © 2009 nGenera. All Rights Reserved.
  19. 19. New Models of Citizen Engagement: Wikinomics and Obama 19 | © 2009 nGenera. All Rights Reserved.
  20. 20. Four Drivers for Change WEB 2.0 THE THE ECONOMIC NET REVOLUTION GENERATION THE SOCIAL REVOLUTION 20 | © 2009 nGenera. All Rights Reserved.
  21. 21. The Economics of Collaboration New Competitive Space Mass Self- Collaboration Organization Business Value Webs Creation Extended Enterprise Traditional Industrial Age Hierarchy Corporation Physical Knowledge Critical Resources Financial 21 | © 2009 nGenera. All Rights Reserved.
  22. 22. The Enterprise 2.0 and the Rise of Mass Collaboration 22 | © 2009 nGenera. All Rights Reserved.
  23. 23. Harnessing Mass Collaboration A 50 year old mining company peers, opens, shares its proprietary data and acts globally in a bid to transform itself and explore the extent of a rich new find. 23 | © 2009 nGenera. All Rights Reserved.
  24. 24. Ideagoras – Creating an eBay for Innovation  How do you create a vibrant marketplace where you leverage other people's talents, ideas and assets quickly and move on?  P&G’s Larry Huston: “Alliances and joint ventures don't open up the spirit of capitalism within the company. They're vestiges of the central planning approach when instead you need free market mechanisms.” How InnoCentive works: 24 | © 2009 nGenera. All Rights Reserved.
  25. 25. Ideagoras – IdeaConnection 25 | © 2009 nGenera. All Rights Reserved.
  26. 26. Vencorps 26 | © 2009 nGenera. All Rights Reserved.
  27. 27. Net Gen Education Challenge 27 | © 2009 nGenera. All Rights Reserved.
  28. 28. Engagement – Doritos Crash the SuperBowl Contest 28 | © 2009 nGenera. All Rights Reserved.
  29. 29. Engagement – Doritos Crash the SuperBowl Contest QuickTimeª and a YUV420 codec decompressor are needed to see this picture. 29 | © 2009 nGenera. All Rights Reserved.
  30. 30. Engagement – Doritos Crash the SuperBowl Contest QuickTimeª and a YUV420 codec decompressor are needed to see this picture. 30 | © 2009 nGenera. All Rights Reserved.
  31. 31. Four Drivers of Change WEB 2.0 THE THE ECONOMIC NET REVOLUTION GENERATION THE SOCIAL REVOLUTION 31 | © 2009 nGenera. All Rights Reserved.
  32. 32. The Perfect Storm 32 | © 2009 nGenera. All Rights Reserved.
  33. 33. Current Crisis 33 | © 2008 nGenera. All Rights Reserved.
  34. 34. A Turning Point in History: Failing Institutions 34 | © 2008 nGenera. All Rights Reserved.
  35. 35. Crisis of Leadership Paradigm shifts involve dislocation, conflict, confusion, uncertainty. New paradigms are nearly always received with coolness, even mockery or hostility. Those with vested interests fight the change. The shift demands such a different view of things that established leaders are often last to be won over, if at all. 35 | © 2009 nGenera. All Rights Reserved.
  36. 36. Don Tapscott dtapscott@nGenera.com Twitter: dtapscott (416) 863-8801 www.grownupdigital.com www.nGenera.com 36 | © 2009 nGenera. All Rights Reserved.
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