The document discusses four key drivers of change: Web 2.0, the Net Generation, the social revolution, and the economic revolution. It describes how new technologies and a new generation of "digital natives" are embracing collaboration and sharing through social networks and user-generated content. This is enabling new models of open innovation, citizen engagement, and mass collaboration that will transform business and society. However, established institutions are struggling to adapt to these paradigm shifts, representing both opportunities and challenges during a time of global crisis.

1. Grown Up Digital:
The Net Generation and the Future of Innovation
Don Tapscott, Chairman, nGenera Insight
Twitter: dtapscott
June 8, 2009

2. Four Drivers for Change
WEB 2.0
2 | © 2009 nGenera. All Rights Reserved.

3. Web 2.0 Taxonomy
IN
G
TE
IN
G
TH
RA
E
TI
TH
O
Technology Revolution
N
BROADBAND
WEB SERVICES Web 2.0 MOBILITY
G
A SP EO
E DI A -
TI
UE TIM A
LI
TR UL TY
M
3 | © 2009 nGenera. All Rights Reserved.

4. Four Drivers for Change
WEB 2.0
THE
NET
GENERATION
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5. Boom, Bust and Echo
5.0
Number of U.S. Births
(In Millions)
Boomers
4.5 (1946-1964) Echo
Gen X (1977-1997)
(1965-1976)
4.0
3.5
3.0
2.5
2.0
1967
1973
1975
1985
1945
1947
1949
1951
1953
1955
1957
1959
1961
1963
1965
1969
1971
1977
1979
1981
1983
1987
1989
1991
1993
1995
1997
1999
Source: US Census Bureau
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6. School Enrollment
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7. The Louder Echo
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8. Digital Natives – The Net Generation
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9. The Generation Lap
Their Parents
Net Geners
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10. The Net Generation
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11. The Net Generation Norms
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12. Four Drivers for Change
WEB 2.0
THE
NET
GENERATION
THE
SOCIAL
REVOLUTION
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13. The Rise of Collaborative Communities
Flickr beats Kodak Gallery
vs.
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14. The Rise of Collaborative Communities
YouTube beats MTV
vs.
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15. The Rise of Collaborative Communities
Facebook beats Match.com
vs.
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16. The Rise of Collaborative Communities
Wikipedia beats Britannica
vs.
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17. The Rise of Collaborative Communities
Blogger.com beats CNN.com
vs.
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18. Alex Tapscott’s Wikinomicists Community
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19. New Models of Citizen Engagement:
Wikinomics and Obama
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20. Four Drivers for Change
WEB 2.0
THE THE
ECONOMIC NET
REVOLUTION GENERATION
THE
SOCIAL
REVOLUTION
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21. The Economics of Collaboration
New Competitive Space
Mass
Self- Collaboration
Organization
Business
Value Webs
Creation
Extended
Enterprise
Traditional Industrial Age
Hierarchy Corporation
Physical Knowledge
Critical Resources
Financial
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22. The Enterprise 2.0 and the Rise of Mass Collaboration
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23. Harnessing Mass Collaboration
A 50 year old mining company peers,
opens, shares its proprietary data and
acts globally in a bid to transform itself
and explore the extent of a rich new
find.
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24. Ideagoras – Creating an eBay for Innovation
 How do you create a vibrant marketplace
where you leverage other people's talents,
ideas and assets quickly and move on?
 P&G’s Larry Huston: “Alliances and joint
ventures don't open up the spirit of
capitalism within the company. They're
vestiges of the central planning approach
when instead you need free market
mechanisms.”
How InnoCentive works:
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25. Ideagoras – IdeaConnection
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26. Vencorps
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27. Net Gen Education Challenge
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28. Engagement – Doritos Crash the SuperBowl Contest
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29. Engagement – Doritos Crash the SuperBowl Contest
QuickTimeª and a
YUV420 codec decompressor
are needed to see this picture.
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30. Engagement – Doritos Crash the SuperBowl Contest
QuickTimeª and a
YUV420 codec decompressor
are needed to see this picture.
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31. Four Drivers of Change
WEB 2.0
THE THE
ECONOMIC NET
REVOLUTION GENERATION
THE
SOCIAL
REVOLUTION
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32. The Perfect Storm
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33. Current Crisis
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34. A Turning Point in History: Failing Institutions
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35. Crisis of Leadership
Paradigm shifts involve dislocation, conflict,
confusion, uncertainty. New paradigms are nearly always
received with coolness, even mockery or hostility.
Those with vested interests fight the change. The shift demands
such a different view of things that established leaders
are often last to be won over, if at all.
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36. Don Tapscott
dtapscott@nGenera.com
Twitter: dtapscott
(416) 863-8801
www.grownupdigital.com
www.nGenera.com
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