Grown Up Digital: The Net Generation and the Future of Innovation

Grown Up Digital: The Net Generation and the Future of Innovation Don Tapscott, Chairman, nGenera Insight Twitter: dtapscott June 8, 2009

Boom, Bust and Echo 5.0 Number of U.S. Births (In Millions) Boomers 4.5 (1946-1964) Echo Gen X (1977-1997) (1965-1976) 4.0 3.5 3.0 2.5 2.0 1967 1973 1975 1985 1945 1947 1949 1951 1953 1955 1957 1959 1961 1963 1965 1969 1971 1977 1979 1981 1983 1987 1989 1991 1993 1995 1997 1999 Source: US Census Bureau 5 | © 2009 nGenera. All Rights Reserved.

The Economics of Collaboration New Competitive Space Mass Self- Collaboration Organization Business Value Webs Creation Extended Enterprise Traditional Industrial Age Hierarchy Corporation Physical Knowledge Critical Resources Financial 21 | © 2009 nGenera. All Rights Reserved.

Harnessing Mass Collaboration A 50 year old mining company peers, opens, shares its proprietary data and acts globally in a bid to transform itself and explore the extent of a rich new find. 23 | © 2009 nGenera. All Rights Reserved.

Ideagoras – Creating an eBay for Innovation  How do you create a vibrant marketplace where you leverage other people's talents, ideas and assets quickly and move on?  P&G’s Larry Huston: “Alliances and joint ventures don't open up the spirit of capitalism within the company. They're vestiges of the central planning approach when instead you need free market mechanisms.” How InnoCentive works: 24 | © 2009 nGenera. All Rights Reserved.

Crisis of Leadership Paradigm shifts involve dislocation, conflict, confusion, uncertainty. New paradigms are nearly always received with coolness, even mockery or hostility. Those with vested interests fight the change. The shift demands such a different view of things that established leaders are often last to be won over, if at all. 35 | © 2009 nGenera. All Rights Reserved.

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Grown Up Digital: The Net Generation and the Future of Innovation

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