Precious vodka
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Precious vodka

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    Precious vodka Precious vodka Presentation Transcript

    • Precious Vodka Best Design and Packaging Drinks Business Awards 2011 Best Design & Packaging (Wine & Spirits)
    • Mission Statement  Precious Vodka aims to differentiate itself as the most unique vodka proposition in the spirits market by the following criteria;  Uniqueness in terms of retail shelf and bar presence  Luxury  Taste and quality of the spirit  General consumer experience both retail and bar/club
    • Awards Statement  Precious Vodka represents the most innovative design in terms of;  Bottle design  Internationally patented diamond bottle design  No other competitor currently producing anything similar  Box packaging  High quality box packaging that displays the bottle in a way that is akin to how jewelry is presented
    • Product Description  The Vodka – Ultra Premium  6 times distilled from Grain  Triple charcoal filtered  Natural spring water  The bottle and packaging  Unique diamond shaped bottle  Luxury box packaging to enhance retail presence  The stones  Fully certifiable gem stone included with each luxury bottle; Sapphire, Ruby, Emerald, Topaz, or Peridot
    • Design Brief  To design a bottle and box packaging that is truely;  Unique  Eye-catching & Attractive  Luxurious  Innovative in design  To display the included gem stone that comes with the product –
    • Research  Who are the major players in the market  Belvedere  Grey Goose  Ciroc  Analyse current packaging trends in the Vodka market  What is the competition doing in terms of;  Bottle design  Box packaging design
    • Competitive Analysis Belvedere  Standard bottle  Highly creative artwork  Faux frosted exterior  Ultra Premium Vodka Grey Goose  Standard bottle  Highly creative artwork  Faux frosted exterior  Ultra Premium Vodka Ciroc  Unique bottle design  Colour tinting  Ultra Premium Vodka
    • Final Bottle Design
    • Previous Box Design
    • Final Box Design
    • Conclusion The diamond shaped bottle coupled with the new luxury box packaging makes Precious Vodka the most innovated, contemporary, and conceptually different example of a product’s design and packaging. Thank you for your time and attention