Latest Business News and Tis for Australia

1. SPecial The mosT anTiicipaTed
rePort ipos of 2011
www.businessreviewaustralia.com | Feb 2011
a business guide To:
harneSSing
The power of
telStra:
auStralia’S
Telecom
leader
auStralia’S
BeSt golf
courses
the WealthieSt
indusTries
in ausTralia

2. Visit us online at www.businessreviewaustralia.com

3. Marketing 2.0
a business
guide to:
harnessing
the power oF
There’s so Much More
To GooGle Than a
search field and
GMail. MarkeTinG 2.0
conTribuTor ToMer
GarzberG offers a
wealTh of Tips To
harness The power
of GooGle
By Michaela
McnaMara
February 2011

4. Marketing 2.0 Help google
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on the
simplifie
is more t
empowe
Here’s
natura
Natural S
Google s
there hav
Instead,
a numbe
including
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best way
can help.
Visit us online at www.businessreviewaustralia.com

5. e to Help You page 89
ou’re a huMan Being functioning in today’s society,
ces are you’ve heard the word “Google.” The search
ne powerhouse has an incredibly influential stronghold
e way we use the Internet and has, for many years,
ed the way we spend our time online. Google, however,
than just a plain old search engine. Its innovation has
ered businesses big and small for quite some time.
s how you can take advantage of what it has to offer:
al search
Search is quite simply, the natural results that appear on a
search result. These are unlike “Sponsored Links” because
ve been no direct payment to Google for these positions.
natural relevance on these pages are achieved by doing
er of things, called Search Engine Optimisation or SEO,
g optimising your website, writing and publishing content
ing links back to your website from other websites. The
y to go about doing SEO is to find an SEO technician who
p.
February 2011

7. Marketing page 91
adwords
These are the “Sponsored Links” results you see
when you search. These have been paid for directly
to Google by the companies the websites represent.
Rank on Adwords is different to Natural Ranks,
whereby it’s not the age, or content, or links that
your website has. Rather, it is determined by how
much you can spend, per click to your website. This
is referred to as Pay Per Click (PPC). A great way
to find opportunities that your competitors haven’t
found is to talk to a PPC expert.
Visit us online at www.businessreviewaustralia.com February 2011

8. Marketing 2.0 Help google
social results
You may have noticed when typing a name of a
company or interesting keywords into Google, you
see YouTube, RealTime and News-related results. It’s
extremely easy to take advantage of these results, but it
requires commitment.
• YouTube (which is also a Google product), allows
you to upload and share your video content. Using
the correct keywords
when describing your
video is crucial and will
allow your video to rank
on Google search results
more easily.
• RealTime is mostly
generated from Twitter
use, and from publicly
visible Facebook chatter.
Here, your active
Maximize YouTube results involvement in Status
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9. e to Help You page 93
Updates and Tweets will help you to engage a
more real-time conscious audience by appearing in
Google results as well.
• News results are generated from commercial news
outlets, as well as blogs. Blogs are free and easy to
use, and Blogger (another Google product), Wordpress
and Tumblr rank very well on Google results.
iMages
Google has a wealth of images it has scraped from the
internet, so it becomes important for you to ensure
your imagery has been properly alt-tagged. Alt Tags
are descriptors which tell search engines what the
image really is. This helps you to rank well in Google
Images if you use the right words. A great way to
rank well on Google is to use Picasa, another Google
product that helps you to host and share images.
February 2011

10. Marketing 2.0 Help google
Google images - Tags are crucial for seo
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11. e to Help You page 95
local
This is a fantastic initiative by Google that allows
someone searching for a product in their area to
view companies near to them. Going to local.google.
com will allow you to apply list your company. Once
approved, you will appear in search results in your
local area. This also allows the public to review your
business to drive confidence even further.
youtuBe.coM
Besides ranking on Google, having a presence on
YouTube can help you infinitely. Popular videos on
YouTube generate incredible audiences. Getting
millions of views is not a rarity. Ensure your video
contains plenty of information or entertainment to
bring the masses.
gMail.coM (and all the tools that coMe with it)
Getting a Gmail account for any business is a
no-brainer. Gmail has incredible advantages that no
February 2011

12. Marketing 2.0 Help google
other e-mail provider ca
into Google, it allows yo
and ensures that no ma
your e-mail is the same
harmonise your schedu
list that keeps you in th
Inbox helps you scan e-
underneath. Gmail acco
initiatives easily.
adsense
If you want to make som
Google Adsense is a bree
thousands of Ad publishe
google talk
Google Talk is a brilliant
Similar to Skype it allow
Gmail account. It also of
Google’s offerings including free calls to th
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13. e to Help You page 97
an match. Besides importing your corporate e-mails
ou to easily sync your e-mails on your mobile devices,
atter which computer you use, anywhere in the world,
e. To boot, it empowers you with Google Calendar to
ule on the fly, and has an incredibly effective Tasks
he know. Google’s recent introduction of the Priority
-mails that are important first, with the others not far
ounts also enable you to take charge of other Google
me money from the hits you’re getting on your website, using
eze. It automatically pushes relevant content from Google’s
ers. Visit adsense.google.com for more information.
t little tool that works very well inside Gmail as well.
ws you to make video, voice and text chats to anyone with a
ffers extremely low call rates that rival any other provider –
he US.
February 2011

14. Marketing 2.0 Help google
google’s search Field
The most time-saving function of Google, comes right
back to its Search field. There are some interesting
things you can get Google to do for you:
• Calculate: You can type in any mathematical equation
(such as 3*6 / 2 +7) and get an immediate answer
• Convert: Try “1 AUD in USD” and see real-time
conversions
• Define: Use the word
“define” before any
other keyword and get
dictionary results
• Images: Use the words
“pic” or “pictures” to get
image-heavy results
• News: Type in any
current news topic and
Google will bring you the
latest
Google define • Phonebook: Rolling
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15. e to Help You page 99
out to Australia soon, this will allow you to type in
as much information you know about the business
you’re trying to locate and Google will fill in the
blanks
• Questions: Type in such things as “temperature in
Brisbane” or “population of Melbourne” and get
your answers fast
• Number Tracking: Type in area codes, flight codes,
patent numbers, courier tracking numbers and see
the latest information
• Stocks: Just type in the ticker symbols for one or
many of the companies you’re interested in and
watch the stocks in real-time
• Locations: Type an address and see it on a map
tomer garzberg is the director of strongman digital
Media. He has presented in front of groups of over 1000
Ceos, to small groups business owners, at Corporate,
government, and non-Profit organizations. braus
February 2011