Some thoughts on Facebook at Work and why it could take on Linkedin, Microsoft, Google Docs with the right product

1. Warren Leow
warren.leow@123rf.com
Some thoughts on how to reach 100m customers via
Southeast Asia/Asia

2. How to reach 100m users in Southeast Asia/Asia?
• Integration with global and regional telcos so that
they can act as agents/ distributors/ resellers to
reach SMEs and startup adopters
• Human Resources Departments buy-in is required
to make Facebook at Work the ‘app’ of the
company
• Free PR within tech press such as Tech in Asia, e27,
Mashable could be useful
With the relevant introductions, it would
be easier to ramp up to 100m users in SEA

3. 16 strategic introductions which could be useful to ramp up
Facebook at Work in Southeast Asia
Tech Press- for early adopters
Telcos- for SME GtM strategies
Job sites- for CV imports; Transportation- for bookings

4. An outsider’s thoughts on Facebook at Work
• Facebook at Work with chat, calls, workgroups has the potential to be a
custom app for companies catering to their own employees
• By carving out Facebook at Work into a separate app, it reduces risk of
leakage between Facebook, Messenger and Facebook at Work
• It also allows compelling propositions to be offered within Facebook at
Work and thus position as a Top 5 app, i.e. the main app for work
1. Internal newsfeed
2. Document sharing
3. Text, voice & video
chat
4. Public and private
workgroups
5. Event calendar
1. User privileges
controls
2. Leave management
system
3. Employee benefits
4. Payroll receipts &
retrieval
5. Expenses tracking &
documentation
6. Employee travel
1. Mailbox integration
into Facebook at
Work
2. Office365/Google
Docs substitutes
3. CV depository ala
Linkedin
1) Current version 2) Unbundling 3) Full suite

5. Hello. My name is Warren. I wore many hats.
I can help and will be in London until 23 Sept.

6. Some context on Inmagine Group
• 123RF.com is the 4th largest stock image business
in the world; after iStock (Getty), Shutterstock
(NYSE), Fotolia (Adobe)
• 16m visitors a month. 60m stock content
• 450+ staff, 40+ offices, 100% bootstrapped
• 4 main assets
(www.123rf.com, www.inmagine.com,www.stocku
nlimited.com, www.designs.net)
• We have stock images, video, audio, vectors and
design templates