swapzaar is India's first dedicated online marketplace for pre-owned fashion. This is the basic business presentation.

1. Swapzaar 2014
India’s first dedicated & Curated
fashion marketplace for Pre-owned fashion
How it works
Why it will grow
Exploring Investment

2. Core Team profile
Veena Srinath, SIMS 1999
Advertising & Marketing Professional
http://www.linkedin.com/in/veenasrinath
Aarti Saxena Deoskar, SIMS 1999
Sales & Marketing with Multinational
Luxury Hotels
http://www.linkedin.com/pub/aarti-deoskar/b/b3b/a18
Pragati Seth Sharad, SIMS 1999
Sales & BD for IT Services for Europe, India
http://in.linkedin.com/pub/pragati-seth/13/7a5/49
I can ideate, inspire,
strategize, Design,
create, catch trends,
problem solve, hang
on and get people to
believe
I can analyze , fine
tune , stabilize,
motivate, Strategize,
negotiate, network
and set up operations
I can sell , negotiate ,
network , leverage
connections ,
Drive people, Drive
efficiency, multi-task,
and manage operations

3. website
0 HOME PAGE
HTTP://SWAPZAAR.COM/INDEX.PHP
0 HOW IT WORKS:
HTTP://SWAPZAAR.COM/FAQ.PHP
0 TERMS AND CONDITIONS:
HTTP://SWAPZAAR.COM/TERMS.PHP
0 POLICIES:
HTTP://SWAPZAAR.COM/WEBSITE_POLICIES.PHP
0 Explainer Video:
http://www.youtube.com/watch?v=Psl4bMyuJPo
0 FB:
https://www.facebook.com/swapzaar.recommerce

4. Vision For Passion Vision Art Ltd
PVA will aim to be a successful conglomerate offering edgy * fashion and
lifestyle products and services- primarily over the internet or a hybrid
model when required.
Business Ideas under PVA
>>Swapzaar (Minimum viable product ready for launch)
>> Beluxed Luxury-Fashion Lending service (Business Plan stage)
>> Fashion Mobile Games & Digital content ( Plan stage)
>>Bespoke Luxury Shoes & Bags (Idea stage)
>>Luxury vintage online boutique (Idea stage)
* Refer to what edgy means for us on a later slide

5. Swapzaar overview
What is Swapzaar?
0 India’s first dedicated & curated inline marketplace for pre-owned fashion..
0 It is like a mix of eBay and Olx – but only for pre-owned fashion.
0 Since we control quality to a large extent, through the curation process,
people can expect genuine buyers and get good value for their resale items.
0 No wholesale ads
0 No fake uploads
0 No bargaining
0 We use virtual currency- like a pre-paid ewallet system, so once you buy our credits
(called buttons) your buying and selling is hassle free.
The wallet also encourages you to save an encash when you have substantial points.
0 You can leave member feedback, so unsatisfactory sellers will be weeded out.

6. Swapzaar overview
0 Customer Problem we are trying to solve: Today with growing interest in fast
fashion, and major brands being in India, approximately 20% of an average
woman’s (18+ yrs) wardrobe is lying waste. Swapzaar helps women (seller) encash
these items while allowing other women (buyers) to shop one-of-kind fashion resale
items in a guilt-free fun manner thus cashing on the thrifting trend which is
increasingly popular with Celebs and regular young women alike.
Re-commerce is an increasingly popular way to generate cash and simplify life.
References:
http://blog.threadflip.com/post/56162208301/the-economics-of-a-womans-closet
http://dailysavings.allyou.com/2014/04/11/what-to-do-with-old-clothes/
http://www.dailyillini.com/features/health_and_living/article_55c84b38-701e-11e2-b390-0019bb30f31a.html
http://pop-break.com/2011/07/01/trends-on-trial-thrifty-like-a-rockstar/

7. Market Opportunity
India now has 73.9 million Internet users
(on the VERY conservative side compared to figures put out by google and fb which say it
is touching 200 Mn)
As expected, females comprise only 39% of the Indian Internet
population
so 39% of 75 Million = approx. 30 Million
Apparently 75%of internet users are under 35 years in India so
75% of 30 Million = approx. 23 million are the addressable TG
Now if we target only urban it will be lesser since about 70%
internet users are urban, so 70% of 23 mn= approx. 16 mn.
TAM= 16 million URBAN female internet users, below age 35
years .
It can be slightly higher since women between 35-44 (young
mothers) also use the net heavily in India.
NOTES- Calculation based on these numbers: http://www.medianama.com/2013/10/223-comscore-2013-

8. Realistic Milestones
Myntra is able to attract approx 13 million unique
visitors every month out of the total approx 100 Mn
people using the net in India roughly 13-15% of the
TAM is what they can attract every month!!
So one of our milestones is to definitely attract a traffic
of minimum 1 % of our TAM every month to the
website. Which is approximately 1.5 Lac unique visitors
every month.
let's say we do only half of this (because of a limited
marketing budget) we should definitely start getting
50-60K unique visitors per month so we know we are
doing something right!!
We should able to show 1000 unique visitors per day
after 4-6 months of launching marketing activities!!

9. Realistic Milestones
0 1000 Visitors a day (average after 6 months of launch & marketing)
0 1000-2000 members after 1 year of launch
0 Average 3-4 uploads per member (3000- 6000 live unique approved items on
website)
0 300-400 Items sold ( at least 10% items are sold from listings every month)
0 Right now the focus is reach.
0 Later Monetize the reach through:
0 Advertising revenue
0 Paid listing
0 VAS
0 Games
NOTE: http://www.iamwire.com/2013/05/olx-will-become-xerox-of-ecommerce-for-selling-amarjit-batra-olx-india/#_
amp5kx1q

10. Business Model
0 Listing fees (beyond first five listings)
0%fee for platform usage (upon encashment)
0 VAS fees: Verification, Featuring (special listing)
Planned for the future- fees for door pickup of parcel (we will get
a partner and charge them a % for orders booked)
0 Advertising revenue (once traffic builds)
0 We also plan to open up additional revenue streams and expand
reach:
0 Fashion game apps , pay to level up and enter jackpot
0 Retail package: Paid “store owner” memberships for power –sellers and
Indie retailers/designers
0 Pre-owned Luxury goods auctions- with closed door bidding options
0 Online trunk shows

11. When member
registers he gets free
buttons
Member account
Credit debit
Cred deb
Cred deb
Cred deb
Cred deb
Cred deb
When member sells an
item he gets buttons
When member buys
buttons he gets buttons
in his account
When member wins a
contest he gets buttons
When admin settles
dispute admin credits
refund buttons to
member
New cycle starts
When member does
paid listing he pays
buttons
When member buys an
item he pays buttons
When member buys
VAS he pays buttons
When member plays a
game he pays buttons
When admin settles
dispute admin might
deduct buttons
Total buttons in account = Credit – debit = N
When N >/= 50 member can encash
exit
10%
platform
fees
levied

12. Comparison with Competition
How is Swapzaar different from eBay or OLX?
OLX:
0 We are Niche- Fashion & lifestyle items
only
0 Pre listing approvals- Curated
Merchandise
0 We use virtual currency & allow
encashment after a certain level
0 We don’t share contact details unless
someone buys an item- so no bargaining
calls and waste of time- Fixed price, better
user experience
0 We provide VAS like verification and
featuring, and doorstep parcel pick-ups
for power users
0 We plan to add KBC style fashion games to
the equation to allow members to enter
and multiply their points
0 We encourage long term memberships
eBay:
0 We are Niche- Fashion & lifestyle items
only- less complex than eBay, more
chances of items getting found and
being sold for more. Buyers will fund
genuine fashion resale items.
0 We pre-approve the listings
0 Fixed price no auctions & constant
monitoring
0 We use virtual currency & allow
encashment after a certain level
0 We plan to add KBC style fashion games
to the equation to allow members to
enter and multiply their points
0 We encourage long term memberships

13. Go to Market Strategy
0We will target the buyers and sellers
separately through the following:
0 Database marketing & email campaigns
0 Online ads
0 Blogger outreach & digital PR
0 Social media ads & seeding the community
0 Events (or piggy back on existing events) at
colleges, flea markets and malls

14. Strategic Tie-ups (future)
0 Logistics partner for door pick-up VAS
0 Liquidation intermediaries: When we open up our
retailer membership package
0 Vintage & Handicraft sellers
0 Independent small scale Designers
0 Flea market operators like Sunday Soul Sante
0 Celebrity merchandise auctions for a good cause

15. Capital requirement
0 As of now the product has been developed with the
personal funds of the 3 Founder- Directors.
0 As we prepare to launch and focus on creating create reach
in the first year, we don’t foresee a lot of revenue inflow
and higher operational expenditures
0 The funds we raise would be used for:
0 Launch
0 Operations
0 Mobile app development & marketing
0 Currently this is what we are looking for & willing to give
up:
0 .5 Mn USD for 15% equity. (Detailed break-up of fund
utilization available for discussion)

16. About the parent company
Passion Vision Art Pvt. Ltd
The Passion and courage to follow our convictions
The Vision and endurance to stay true to our goals
The Art or the skill and maneuverability to make it happen
Founded: 19.06.2012
Directors: Veena, Aarti & Pragati
CIN:

17. What is Edgy?
(In the context of our Business Vision)
All “currently under the mainstream radar” types of fashion consumer
“pre-trends” that translate into ideas for tangible products and services, are of
interest to us.
We will find a way to fill that emerging need gap or tap into the emerging market
opportunity by creating products and services that are slightly ahead of time (2-
3 years) , and we will primarily use the Internet as the solution delivery channel.
These could range from Luxe to Mid-market consumer products/services.
Edgy- What people want but are not yet aware that they want.

18. Contact us:
Veena Srinath (Founder , Director)
+91.9901989807
veena.srinath@swapzaar.com
mailforveena@gmail.com