On an average 65% visitors do not complete the transaction process after selecting the products and adding them to their shopping cart. The question which arises here is that why the rate of shopping cart abandonment is increasing? This presentation created by Vebology team revolves around some of the major causes of shopping cart abandonment. Do work on these factors and enhance the shopping experience of your visitors.

1. WhyPeople Abandon Online Shopping Cart ?

2. CHECKOUT
Repetitive actions making check out
process complex
This is one of the common syndromes where the website owner tends to fetch
the entire information from the customers. Add to this the fact that the
customers have to go through these types of submissions again and again.
Therefore it is always advisable that you make your check out process as simple
as possible.

3. Shipping Costs
One of the common issues with the shipping services provided by different
portals is that either they do not provide service to all the possible destinations
or they charge too much for shipping. In both the cases it can lead to
cancellation of your order.
Shipping

4. Unclear Delivery and return policies
Unclear or blur policies on the return of products, no option for filing the
grievances about the services and absolutely no option to help and no technical
support is something which can ruin your project badly.

5. Hidden Costs
Hidden cost is one of the oldest marketing policies. Many online portals lure the
customers with offers which look very attractive but once you go ahead with
the deal you may have to pay much more than the mentioned price.

6. Security Features
Security features are very important to make sure that the customers can
securely perform their transactions on your website. Make sure that the
payment gateways are properly integrated to the site and there are no glitches
in completing the transaction procedure.
CHECKOUT

7. Popular Payment Options Unavailability
It is always good to add a touch of glitter to your brand. And this can be done
by using the already present brand of the market with your service. At times
everything goes fine with your site until the time customer checks the payment
options. And not finding the popular brands he might prefer to cancel the
order.

8. Product information and images
One of the common reasons for increased bounce rate and abandonment is the
lack of clarity and information about your products on the site. With the
increased focus on U.I and user experience it is important that the proper care
must be taken while providing product’s information.

9. Looking for better deals
Deals which are not more than a combination of some copied content and
stolen images, is not going to do any good. Therefore make attractive offers and
deals for your product. Make sure you come up with good offers during the
festive time.

10. Site Response Time
Nothing hurts you more than the fact that your site does not load on the devices
easily. Think of the fact that your brand awareness is growing smoothly and yet
you find very high bounce rate for your site with zero conversion value.
FINISH

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